How to Plan 1 Week of Social Media Content in 60 Minutes (Tools and Hacks)

Have you ever spent hours looking at the screen, trying to figure out, hm, what should I post on social media? Well, I can guarantee you that you can spend as little as 60 minutes in planning out your social media content for the entire week, and it won't be nearly as hard as you imagine.

Adobe Spark:

According to Statista, over 3.6 billion people use social media, and is projected to reach 4.41 billion by 2025. Today, we're going to be focused on how to plan your content. Creating content like video and long form written posts can take longer. But just knowing that, and knowing when you should post each of your content pieces should give you a huge advantage and just improve your efficiency overall.

Before we get into planning this process itself, here are some things that I do that helps me get to the beginning of my week without necessarily creating any form of content, apart from writing captions, and even scheduling things up.

For video content, every month, you should come up with a list of video concepts that you're going to record videos about. Literally that's it. Because I post videos roughly three times a week, I typically create a list of 16 video concepts, not three, 16, which roughly covers five weeks worth of content. Then you need to spend time outlining as a list, let's say, bullet points for each video.

That way, you know, that you can just rip off and just start discussing those bullet points in the video. It's important to include any database things like stats or research, because that shows that you're an authority, which helps you with overall followers, credibility, and best of all, it helps you with Google Rankings in the long run. Then I'll spend part of the day, let's say my morning, sometimes entire afternoon, just recording videos. There's a team that helps me finalize these videos and gets them ready for YouTube and optimize them so I don't even have to worry about that.

But look, I know not everyone can do that. If I were you, bust out your phone, record, upload to YouTube, not that hard. And here's the cool thing, when you're uploading videos to these social platforms, you can schedule them in advance.

Now for image content, I do something similar that I mentioned above, and I come up with a list of concepts that are worth going over in social media over the next week or two. I'll plan the content from my image carousels, quotes, even family pictures. Literally, I'll be like, mm-hm, this week, I need to create a family picture, more so, take one.

Now, when you do this, and you're creating all this content, you don't have to hire a designer. You don't spend a lot of money. You can just use tools like Canva, Adobe Spark, or PicMonkey to create those images, modifying the quotes, get them up.

And if you want to move really fast, you should have a few templates with your brands, your colors, the fonts that you use in advance so that you can just whip in the text for let's say things like quotes. That way, you can focus on content itself instead of having to figure out the basics like design each and every single time.

Now out of curiosity, leave a comment below and let me know what tool you use for your images for social media. Now, I don't always use one tool. Sometimes I use Adobe, Photoshop, or I use let's say Canva, but I'm curious to see what you use. The bottom line is, you should keep a database of ideas and pre-conceptualized topics.

That way, whether you're sick, or you're procrastinating, you just don't feel like you want to execute, boom. You can go into your vault, pull one out, post it, and you're off and to the races.

00:00 – Introduction
01:05 – Things I Do Before Getting Into The Planning Process Itself.
( Videos Content / Image Content )
03:52 – Deep inside Planning Process.
STEP 1 – List Of All Content Types
04:28 – Step 2 – Matching The Content Types With Social Media ( Instagram, Facebook, Linkedin, Twitter).
06:12 – Step 3 – Assign Days And Platforms.
I Recommend You To Do:
06:44 Step 4 – Do A Rough Outline And How Your Post Should To Look Like
07:10 Step 5 – Write Up Your Captions
07:35 Step 6 – Scheduling Your Content Using Your Favorite Tools

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15 Responses to How to Plan 1 Week of Social Media Content in 60 Minutes (Tools and Hacks)

  1. Ray Finkle February 14, 2022 at 3:17 pm #

    Neil, 2 weeks ago I told you I wanted to update several of my old blog articles by re-writing them entirely. You said to just update the content. I did what you said and a couple of my articles that were on Page 2 bumped up to Page 1 in a couple days. Thanks! I’m gonna do this video’s suggestions for my social next week.

    • Neil Patel February 14, 2022 at 4:11 pm #

      I’m so glad to hear that 🙂

  2. The African Boss February 14, 2022 at 3:23 pm #

    This is why we created Social Cane. It suggests ideas, gives you templates and actual content related to those ideas. It also gives you examples of how others have used it. U can create weekly content in minutes. Also u can link your account to schedule/post right from Social Cane

    • Neil Patel February 14, 2022 at 4:12 pm #

      I’ll have to check it out 🙂

    • The African Boss February 14, 2022 at 4:23 pm #

      @Neil Patel that would be awesome. It is still brand new like a month old so we are adding more trendy ideas, content and templates. But currently with 100s of ideas and dozens of templates for each of the supported channels with approval from Facebook, Instagram and Twitter. Working on Tik Tok and YouTube for video content as well in the upcoming months

  3. Laurie Wang February 14, 2022 at 3:32 pm #

    I like what you shared about LinkedIn there Neil. I’ve been embracing LinkedIn only for just a few months and already seeing great traction there on creating a regular content schedule and plan for LinkedIn, then reposting similar content to Instagram. I think short written and short video highlight content do really well on LinkedIn in my experience.

    • Neil Patel February 14, 2022 at 4:16 pm #

      No doubt! It’s always important to test out different factors to see what works best for your business.

  4. Ko Po Hui February 14, 2022 at 4:20 pm #

    Just downloaded Canva in my mobile which included other apps like Photogrid, Bitmoji for my image editing.

    • Neil Patel February 14, 2022 at 4:26 pm #

      Awesome! 🙂

  5. Levi Blum February 14, 2022 at 4:32 pm #

    For LinkedIn, I use an article regarding to my services and industry trends, with a headline that I create. I also do polls.

  6. Podopi (blog to YouTube & podcast) February 14, 2022 at 4:38 pm #

    Agree with you Neil, Canva is great for social content—it’s so quick and easy to create lots of different posts, and it’s also easy to make them look good. Not to mention the templates available.

  7. MIJANUR MONDAL February 14, 2022 at 5:47 pm #

    Hi Neil,
    Sorry for off topic question.
    I want to learn about paid ads. What should I learn Google ads vs Facebook ads. Please provide your suggestion.

  8. Umang verma February 14, 2022 at 6:59 pm #

    Hey , Neil thank you for scheduling the social media content but my question is what is site the source when we third party content.

  9. Umang verma February 14, 2022 at 7:06 pm #

    Hey, neil thank you for scheduling social media content. But my question is what is site the source when we use third party content… Btw i used canva

  10. T Stamps February 14, 2022 at 9:31 pm #

    I like using Canva, but PicsArt and Speedseed are my favorites for Youtube Thumbnails.

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