How to Setup Google Search Console – Module 06 – Lesson 2 – SEO Unlocked

Today is another day of SEO Unlocked. Today is one of my favorite days because we cover Google Search Console. If you haven't used Search Console, make sure yo go to Google Search Console. You can just google it. And once you go there, it breaks down step by step on how to set it up.

Download the assets mentioned in this video:

SEO Unlocked Course Playlist:


Rank Math:
Yoast SEO:
Lazy Load plugin:

The first thing I want you to do is go and check out your crawl errors report. Now if you already have Google Search Console set up, you'll start seeing data right away. If you don't, it may take a day or two or a few days to start seeing data. They crawl your website and they tell you if there's any important errors that there are crawler, right. This is Google's algorithm.

And when you look at your crawl errors report it will tell you what pages there's issues and it breaks it down step by step on how to fix it and once you fix them, you want to click validate fix because that tells Google, "Hey, I fixed it. "You should come back to my website, crawl again" and then double check because if everything is good, "make sure this page is ranking high, everyone can see it," and they usually validate it. Sometimes it can take up to a week, sometimes two weeks but they're pretty quick about it.

When they crawl your website, in most cases with the errors that they show most of them are going to be 404 related and that's what we tend to see with a lot of our clients, so you don't have to worry too much let's go over each of the main 404 errors that you could be getting and which ones you need to fix.

So the first thing you need to do is look at, hey is there a page on your website that you deleted? If there's a page on your website that you deleted that had a lot of links people are going to it, you may want to 301 redirect that. If it's just a bad URL generated by a script or never existed, it's usually not a problem that you need to worry about.

And if there are, remove them because they shouldn't be there. If there's misspelled links coming to your website and someone linked to the wrong URL, just make sure you 301 redirect those to the right URL so that way it helps your rankings.

The most errors like I said are typically like just bots putting in random URLs into your website and somehow Google finds them. So for those just ignore them and you don't really needa fix most of them but the ones where it's a link pointing to a wrong URL or you had a page and then you deleted it or you're linking to a page that never really existed, those kind of 404 errors you needa fix.

Next I want you to submit your sitemap into Google Search Console. If you don't have a sitemap you can use the Yoast SEO plug-in or Rank Math or you can just Google XML sitemap generator and there's a lot of free tools out there that'll help you generate a sitemap and then you go click on sitemaps within Google Search Console and then you submit it. It walks you through how to do it step-by-step.

Then you need to look at your internal links on your website. Make sure that hey these are the top link pages that you're linking to internally.

You also want to look at the top link pages that other people are linking to you because you want to see if that aligns with what you're linking to and what other people are linked to because there could be a disconnect, right.

You also want to make sure that you're using Breadcrumbs and Schema markup.

There's also the Schema- All In One Schema Rich Snippets. If you're also using the Yoast SEO plug-in or Rank Math plugin for WordPress, they do a lot of this as well.

I also recommend that use accelerated mobile pages. In countries like the United States it doesn't help increase traffic by much but in regions like Brazil and India we've seen that it increases traffic at least from mobile devices because a lot of these regions don't have as fast internet connection as you know maybe Australia or Canada.

The next plug-in I want you to use is a Lazy Load plugin. When you view a webpage and a page has 100 images or 20 images or 10 images, you're not viewing them all at once.

You're scrolling and as you're scrolling, you're seeing more images.

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    35 Responses to How to Setup Google Search Console – Module 06 – Lesson 2 – SEO Unlocked

    1. Camille Tyler June 8, 2020 at 2:02 pm #

      Oh my goodness, Thanks so much for sharing such valuable content always greatly appreciated.

      • Neil Patel June 8, 2020 at 4:29 pm #

        You are so welcome!

    2. Shelly Hopkins June 8, 2020 at 2:02 pm #

      I’m loving this series! Thank you for everything you do.

      • Camille Tyler June 8, 2020 at 2:03 pm #

        Isn’t Neil awesome

      • Shelly Hopkins June 8, 2020 at 2:09 pm #

        Camille Tyler heck yes!

      • Lakshya Kaushik June 8, 2020 at 4:20 pm #

        He is teaching by Heart ♥️ that’s why we are loving this journey…

      • Neil Patel June 8, 2020 at 4:29 pm #

        Glad you enjoy it!

    3. Camille Tyler June 8, 2020 at 2:03 pm #

      I am definitely on it right now

      • Neil Patel June 8, 2020 at 4:30 pm #

        Great 🙂

    4. My everyday marketing June 8, 2020 at 2:18 pm #

      This video is very informative as always! Let’s master SEO!

      • Neil Patel June 8, 2020 at 4:35 pm #

        Let’s do it 🙂

    5. UDAY PRATAP June 8, 2020 at 2:26 pm #

      Could you please add subtitles on videos that’s help a lot.

      • Neil Patel June 8, 2020 at 4:42 pm #

        Turn on the closed captions 🙂

    6. Nisha Purohit June 8, 2020 at 2:35 pm #

      Thank you soo much sir! For giving us awesome knowledge.

      • Neil Patel June 8, 2020 at 4:36 pm #

        It’s my pleasure!

    7. Abdellatif Aziki June 8, 2020 at 2:36 pm #

      This guy dominate digital marketing. No chance for any competitor. ZERO chance 🙂 I never see someone like Neil. Damn! how you’re good buddy! Huge fun here

      • Neil Patel June 8, 2020 at 4:36 pm #

        I appreciate that 🙂 Thank you.

    8. HOA HONG PIE June 8, 2020 at 2:37 pm #

      Thank you from vietnam

      • Neil Patel June 8, 2020 at 4:36 pm #

        Sure thing 🙂

    9. Adarsh k videos June 8, 2020 at 2:40 pm #

      Thank for providing knowledge
      Love u from india

      • Neil Patel June 8, 2020 at 4:38 pm #

        My pleasure 🙂

    10. FLY MOOD June 8, 2020 at 2:40 pm #

      Hi… I hope you doing well!
      Please help me out for choice best wordpress theme for spa therapist centre website

      • Neil Patel June 8, 2020 at 4:38 pm #

        I’d choose a theme that is mobile friendly 🙂

    11. Saifullah Ilyas June 8, 2020 at 2:52 pm #

      Hi neil! What about the new core web vital update? Kindly make a video about that update and how we optimise our website on that. Thanks.

    12. Fortnite Best June 8, 2020 at 3:33 pm #

      This series was the best thing you could do for us. Thanks a lot man I feel like I owe you a lot xD

      • Neil Patel June 8, 2020 at 4:41 pm #

        Wow, thanks! You owe me nothing 🙂

    13. amina chahdi June 8, 2020 at 4:23 pm #

      Very informative as always ! I’m learning a lot from you Neil, thank you so much! speaking of google search console, i just set it up few days ago, but my website doesnt seem to be ranked at all, 0 visits from Google search. even though I’m working really hard on seo.
      ps: I created my website 2 months ago but I’m working hard on it everyday since the beginning. i really need your advise.

      • Neil Patel June 8, 2020 at 9:17 pm #

        It could be a variety of reasons. Do you have any technical issues on your site? Are you targeting too competitive of keywords?

    14. jcReview June 8, 2020 at 5:02 pm #

      Hey Neil. Thanks for this video!

      • Neil Patel June 8, 2020 at 9:17 pm #

        My pleasure!

    15. ADAM SMITH June 8, 2020 at 5:37 pm #

      Hi Neil, I can’t see breadcrumb option in my search console account.

      • Neil Patel June 8, 2020 at 9:19 pm #

        It’s under the Enhancements section

    16. SCG77 June 8, 2020 at 5:56 pm #

      Your channel is consistent! What’s up! 1 like for you. Carry on!

      • Neil Patel June 8, 2020 at 9:19 pm #

        Thanks for the visit 🙂

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