Is Digital Marketing Going to Be Saturated in 2022?

Everyone is doing digital marketing, especially after the pandemic. Today I'm going to break down if digital marketing is going to be saturated in 2022.

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Global digital ad spend will reach $380 billion in 2021. Now, it's going to even go up more in 2022, 2023, and et cetera. While worldwide digital ad spending achieved a modest 2.4% increase in 2020, it's expected to shoot up 70% in 2021, according to eMarketer. US social media ad spend reached $43 billion in 2020. Now, I know that's past now, but still, that was a 20% increase from 2019, according to eMarketer.

The answer is, it's going to be the most saturated environment ever in the history of digital marketing.

First off, if you think about content, there's roughly 1 billion blogs. There's over 1.8 billion websites. That means there's roughly one blog for every seven people. So how do you differentiate yourself with content? Use steps. Use data. Mix in your own story. Talk about your experiences. See, people want a fresh perspective. If you don't give them a fresh perspective, you're not going to do well. You're just going to be the same old stuff that everyone else is saying.

The second way to differentiate yourself, I want you to spend more time updating your content than writing new content. As I mentioned, there's more content than we need on this web, so if you update your content, you're going to rank better because Google wants to keep ranking fresh content over stale content.

The third way to differentiate yourself, influencers. And if you think about it, adding an influencer to a brand helps blows things up. Tom Brady. FTX. You see Tom Brady in FTX commercials. You see LeBron James in Tonal commercials. You know, Tonal, the fitness machine where you have machine-based dumbbells or electric weights? That's the power of influencers. I

The fourth thing that I want you to focus on is adding in the upsells and downsells. Conversion optimization is one of the least sexiest topics out there. I don't create too many videos about it because no one wants to watch them. Our podcast, Marketing School, that I do with my cohost, every time we have a podcast on conversion rate optimization, one of the lowest-watched videos.

But if you add in the upsells and downsells with the rising cost of marketing, not just ads, but it takes longer to get SEO results, more expensive to do content marketing, if you do upsells and downsells, you can generate more revenue from each conversion, optimizing your lifetime value, which makes things more profitable.

And last, but not least, take an omnichannel approach. Used to be able to build a business from one channel, whether it's SEO, Google ads, Facebook ads, so a lot of eCommerce sites these days, they just want to rely on Facebook ads. And then boom, Apple makes the iOS privacy change. What happens? The eCommerce companies, whoa, whoa, our ads aren't doing as well. Yeah, you shouldn't have been relying on one channel. It doesn't mean you shouldn't use Facebook ads or Google ads or SEO, but you need to use them all.

You may not be able to use them all from day one, but eventually you can take the omnichannel approach and go after most of the channels. Some may not perform as well as others, it's okay. Some may not drive as much volume as others, it's okay. But if you take the omnichannel approach, you'll do well in the long run and you won't have to worry as much for algorithm updates.

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    21 Responses to Is Digital Marketing Going to Be Saturated in 2022?

    1. Ada Okonkwo December 20, 2021 at 3:01 pm #

      Was just wondering about this

      • Neil Patel December 20, 2021 at 4:03 pm #

        Perfect timing 🙂

    2. Vibhinn December 20, 2021 at 3:06 pm #

      Sir should someone aspire to be a Digital Marketer in future?

      Or shall we focus on a particular aspect – ( CRO , COPYWRITING , LANDING PAGE BUILDING etc. ?)

      • Neil Patel December 20, 2021 at 4:04 pm #

        Focus on a particular aspect and then expand over time 🙂

    3. Yogesh Kumar December 20, 2021 at 3:34 pm #

      Thank you it means a lot for all marketers

      • Neil Patel December 20, 2021 at 4:04 pm #

        Always welcome

    4. letsgetsocialinfo December 20, 2021 at 3:47 pm #

      So the future of marketing is influencer marketing….

      • Neil Patel December 20, 2021 at 4:05 pm #

        That’s just one aspect to differentiate yourself and stand out 🙂

    5. Christopher Prouty December 20, 2021 at 4:12 pm #

      Great content. I think digital marketing, like many businesses with zero barrier to entry, are finding more and more people hanging their shingle. The inconvenient truth is that is quite easy to “say” you do something and much more complex to actually do it when people are paying you to do it. Tides come in and tides go out. Great content as always, Neil

      • Neil Patel December 20, 2021 at 4:24 pm #

        Well said, Christopher!

    6. 360 day morning work challenge December 20, 2021 at 4:16 pm #

      Thank you sir you are very good person please sir you give a mail weekly you are my motivation your contain very deeply

      • Neil Patel December 20, 2021 at 4:25 pm #

        Glad you’re liking my content 🙂

    7. Adnan Sadat December 20, 2021 at 4:29 pm #

      Hello Neil Brother, If anyone want to start Digital marketing agency in 2022, Is it will be worth it.

    8. Saurabh Tajane December 20, 2021 at 4:47 pm #

      You are my guru in digital marketing Neil. I am follow you tips with my little touch and getting great results. Thanks for helping us

    9. im Savage December 20, 2021 at 4:57 pm #

      Guys remember one thing

      there are zero barriers to entry(no degree, no difficult skill req, like coding) you can take a 4 houre course and become a junior digital marketer

      Digital marketing its even easier than graphic designing now look how saturated the Graphic design market is

      I think only the top 10% highly skilled digital marketers will be making money

    10. Abhishek Singh December 20, 2021 at 5:11 pm #

      Plz use caption in Hindi

    11. Kiran bhai December 20, 2021 at 6:10 pm #

      Superb session neil

    12. Cars Supercars December 20, 2021 at 6:49 pm #

      Very true. Over flooded with content and we need a better way to represent it.

    13. Suelette Swartling- Leonard December 20, 2021 at 7:39 pm #

      Love your content. It helps big time

    14. Manoj Maity December 20, 2021 at 9:10 pm #

      I’m worried. Still people are blogging in 2021

    15. Kawaljeet Singh December 20, 2021 at 10:11 pm #

      Would Instagram influencer’s help? How about Organic Digital Marketing? Is it possible? Could you please help on this, I am really a fan of organic and tend spend less on ads at a later stage. Thanks.

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