Mastering Technical SEO Audits – On-page SEO Part 3 – SEO Unlocked – Free SEO Course with Neil Patel

Today I'm going to teach you how to do an SEO site audit. With this lesson, there's going to be a lot of factors and a lot of things that we're going to be breaking down. In addition to that, we're going to show you how you can do this through Ubersuggest, which is an SEO tool. So that way, you don't have to do this all manually.

Download the assets mentioned in this video:

SEO Unlocked Course Playlist:


Google's Search Console:

You want to first find the areas that you need to fix on your website, so first off, go to Google and type in site, colon, and put in your domain .com. Once you hit search, what you'll see is a list on Google. You'll either see one result, which is not good, you want to see more than one. You'll see zero results, which is not good either and if you have that, don't worry, we'll teach you how to fix this.

So once you know that you can be seen, you want to make sure there's only one version of your website.

Then I want you to go to Ubersuggest, type in your domain name. It'll take you to an overview report under the traffic analyser.

If you're seeing more traffic over time, that's great. If you have a new website or a website that's barely old and you haven't done much SEO, you're probably going to see no results. And that's okay as well because as you implement some of these changes that I'm going to teach you, your numbers are going to go up, you're going to rank for more keywords which is what the bottom graph shows you, and you're going to get more traffic from Google, which is what the top graph shows you.

And this report's also cool because you can put in some of your competitors and it allows you to compare how you're doing to your competition over time.

Now it's time to go and analyze your website to see what's wrong, what you need to fix and how you can get more traffic.

So with the SEO site audit report, it shows you an overview. Your critical errors, your warnings, your recommendations.

You have to fix your whole site.

Then you also want to look at the warnings tab and then the recommendations tab as well.

If it shows that you have thin content, that's not good. You want to fix that. Not every page is going to be perfect and have a lot of text, but fix the ones that make sense.

Because when people search on Google for images, and the image search is very popular, especially niches like travel, if you don't have alt tags, it's harder for Google to decipher what that images is about.

You also want to look at internal links. Throughout Ubersuggest, once you put in your URL, assuming you're getting more and more traffic, eventually you'll see your top pages report load up with a ton of examples.

Backlinks, really important factor because the more sites linking to you, the better you're going to do as well. But not all links are equal, some are bad, some are good. This report shows you all the people linking to you and the anchor text of the link.

Going back to the site audit report, you want to make sure you don't have broken pages or broken links. It'll point that out as well and you can fix those.

The next thing to check out is site maps. So within Google's Search Console, you want to upload a sitemap. They report on it. You can just put in any URL, like your website .com slash robots.txt and you can see what's being blocked or what's not.

Remember how I showed you that top pages report? If you have a new website, you won't see much there, but if you have an existing website and a ton of traffic, you want to make sure you're linking to those top pages when it makes sense because it'll even help them get more traffic, more social shares, more backlinks over time.

And of course, last but not least, I want you to check for penalties. So go to Google Search Console, look at manual actions and just make sure there's no issues detected. Because if there are, you want to fix them.

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    32 Responses to Mastering Technical SEO Audits – On-page SEO Part 3 – SEO Unlocked – Free SEO Course with Neil Patel

    1. Balaji Tamilselvam May 16, 2020 at 2:05 pm #

      bro, I am interested to start youtube channel, But I struggled in recording my voice. when I listen to my own voice the first time it is very terrible. Pls share your first time listening your own voice experience. is voice very important to give cool video narration?

      • RLECO MUSIC May 16, 2020 at 2:40 pm #

        Have you tried some cool mics? because most o the time is when you record openly, what happens is noise enters
        and it disturbs your actual frequency!! btw my name is mohit 🙂

      • stupefying aspect May 16, 2020 at 3:56 pm #

        Mach dir keine Sorgen Mann!

      • Neil Patel May 16, 2020 at 6:20 pm #

        You’re going to eventually have to get over hearing the sound of your own voice if you’re going to move forward. It’s always weird hearing your own voice at first but you’ll get used to it over time 🙂

    2. Nasir Ahmed May 16, 2020 at 2:05 pm #

      Thanks neil!
      This course is helping me.

      • Neil Patel May 16, 2020 at 6:21 pm #

        Happy to help!

    3. Anthony K May 16, 2020 at 2:05 pm #

      HI 🙂 i got inspired by you and now transitioning to youtube and do live and virtual coaching !:) thank you ! you are the man!! you are more then welcome to check it out 🙂 <3

      • Neil Patel May 16, 2020 at 6:21 pm #

        You are most welcome, Anthony 🙂

    4. vinod.c.b vinod May 16, 2020 at 2:22 pm #

      Thank you sir, your course help us a lot..

      • Neil Patel May 16, 2020 at 6:22 pm #

        It’s my pleasure 🙂

    5. Let's Learn May 16, 2020 at 2:27 pm #

      How many maximum plugins I should install in WordPress to smoothly run my website?
      How many you have installed? Kindly tell specific numbers or ranges 🙂

      • RLECO MUSIC May 16, 2020 at 2:39 pm #

        Hello , i am mohit, what i would suggest is maximum try 15 pluggins

      • Neil Patel May 16, 2020 at 6:25 pm #

        It depends! I have almost 30 but just make sure you’re not downloading too many that will slow your site down

    6. khvnhtung May 16, 2020 at 2:42 pm #

      Hi Neil,
      I have had this question thats been brewing in my mind for a while now. When we talk about keyword research and building keyword list. Do we focused on a website as a whole or we build different keyword list for each different blog posts?
      Thanks 🙂

      • Neil Patel May 16, 2020 at 6:27 pm #

        The website as a whole, then create blogs per keyword 🙂

    7. Sukhmanjot Singh May 16, 2020 at 2:45 pm #

      Hey Neil
      I recently use quora and answer some questions related to my topic. I didn’t share any link I just copy paste some useful content from my website. Then quora told me that I viloet policies. What I do.
      Please help me sir

      • Neil Patel May 16, 2020 at 6:27 pm #

        Quora has gotten pretty strict. You just need to make sure the content you’re posting doesn’t come off as promotional.

    8. ait waalla mounir May 16, 2020 at 2:49 pm #

      Thank you very much Sir… I have published an article in 4 weeks ago, He continued to climb in google rank to page 3, after that he began to descend. Will he climb again or is there a problem? ( in easy keyword ). And also I have long content than my competitors.

      • Neil Patel May 16, 2020 at 6:30 pm #

        It may have descended due to the May Algorithm update. I’d give it a couple of weeks o let the update fully roll out.

    9. Aqsa Zafar May 16, 2020 at 2:50 pm #

      You are doing a great job.
      Thanks for providing such an informative content.
      Sir, may you recommend best free affiliate plugin which support localisation.


      • Neil Patel May 16, 2020 at 6:29 pm #

        Thank you! Clickbank is good 🙂

    10. Sebastian Fitness Solutions May 16, 2020 at 3:26 pm #

      Hey Neil
      The ‘Audit your Performance’ and ‘Audit your Competitors Performance’ Excel sheets are missing on the /training page. Only the SEO Audit Checklist is on there.
      Please update

      Awesome content as always!

      • Neil Patel May 16, 2020 at 6:31 pm #

        The Audit Checklist is the only PDF for this section! It’s a pretty comprehensive document 🙂

      • Sebastian Fitness Solutions May 16, 2020 at 8:10 pm #

        @Neil Patel But at 15:21 it mentions two Excel files that are also available for download but they aren’t on your website resource page

    11. Hridaya Yadav May 16, 2020 at 4:06 pm #


    12. Niranjan Thapa May 16, 2020 at 4:23 pm #

      Here I got a answer to my earlier question about excluded pages from my blog

      Everytime I close my eyes I see myself to highest possible level but I don’t know how I will get to that level
      And here comes Neil Patel seo course…. Thanks a lot for your guidance

      • Neil Patel May 16, 2020 at 6:38 pm #

        Happy to help 🙂

    13. KARTHICKRAJA May 16, 2020 at 5:45 pm #

      One Day You Will Make New Search Engine like Google

      How Russia created Yandex
      How China created Baidu

      You are Doing Great Sir

      • Neil Patel May 16, 2020 at 6:43 pm #

        That’d be crazy! Thanks, friend 🙂

    14. Kashif Kabir May 16, 2020 at 8:15 pm #

      Tysm for the Course Sir Love from Pakistan… Site Audit explained in detail wow…and pdf are really helpful…thank you

    15. erin burden May 16, 2020 at 8:50 pm #

      Excellent information. Thank you. The Structured Data Markup would not allow me to highlight anything on my site. Did anyone else have this problem?

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