On-page and technical SEO Part 2 – SEO Unlocked – Free SEO Course with Neil Patel

Today I'm going to walk you through the process I use for on-page and technical SEO optimization. This is one of the foundations of any successful SEO campaign, so whether you're running an audit to pinpoint specific actions you need to take to improve your website or you're going after more ambitious goals with your SEO campaigns, this is something you have to master.

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One thing that most people don't think about when it comes to SEO is dwell time. And if you're not sure what dwell time is, don't worry about that.

Its Session duration, you know, is someone staying on your website for a long time.

Bounce rate. Are they just bouncing off and going to a different website or going back to Google or somewhere around the web because they're not happy with what they're seeing?

And click-through rate. A click-through rate is when someone's doing a Google search, they find a keyword, are they clicking on your listing more than the competitors?

Because if they're clicking on your listing more, it tells Google that hey, you're more relevant.

But there's things that you can do to keep them there as long as possible. The main way is to measure and check to see if your customers are happy. And even your visitors.

The way you do this is you go to Google Analytics, and you sign up. If you're not sure how, you can always email your developer or you can ask my team and we'll tell you feedback on how to do this.

Once you add it to your website, you can view it in your source code. And then over time, not right away. And you'll start seeing it for future dates. So if you put on the code today, you're not going to see your traffic stats and your data from a month ago, but you'll see it from today onward.

And what's cool about Google Analytics is it can show you session duration, this is how long people are going to be on your website, and then navigation, go to audience.

Then click on behavior, and then click on engagement. And you'll get data all the way from time on site, page use per session, bounce rate, these are all very important metrics. What you ideally want to shoot for is people staying on your site for at least two minutes.

And I'll show you how to do that over time.

The first thing you want to do is within the navigation of Google Analytics, go to behavior, then site content, and then exit pages. This will show you all the pages that are causing people to leave your website.

Put yourself in the visitors shoes or the customer shoes. That way I can keep them on my website and keep educating and helping them out and provide a better user experience.

You also want to look at your site speed. The slower your site loads, the worse your bounce rates going to get. So go to Ubersuggest. And in Ubersuggest, go to the site audit report in the left hand navigation, once you load up Ubersuggest.

And then I want you to click on site audit, in there, not only does this report show you all the errors you'll have when it comes to SEO.

As you get more traffic, you get more age, you've been around on the web longer, your bounce rate should decrease.

Another way to make your metrics better is to improve your click-through rate. So you want to use appealing text. So for your title, I broke down in the previous lesson on how to create amazing titles, follow that. In your meta description. Make sure you include keywords. And you can use a site audit report in Ubersuggest to make sure you're avoid using long meta descriptions or long title tags, or duplicate descriptions or duplicate title tags.

By following all of that, you'll end up doing better and getting more clicks, which will improve your rankings.

So you want to make sure that your site is mobile compatible, you can do this through a responsive design, and that helps quite a bit.

Page speed is super important with mobile because these mobile devices even if they're on 5G or LTE, it doesn't mean they're going to get that connection everywhere.

Site structure is very important too, this will help with click-through rate. If you have a lot of pages on your site in your interlinking right. Over time, when someone searches for your brand, you're going to see an indentation. These are site links.

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    17 Responses to On-page and technical SEO Part 2 – SEO Unlocked – Free SEO Course with Neil Patel

    1. Ecom Master May 14, 2020 at 2:12 pm #

      Have been followung Neil’s SEO series and it has been really productive for my business.
      Thank you neil and your videos are so much of a learning experience!

      • Mara Miles May 14, 2020 at 4:21 pm #

        theres so much to learn what is your best tip please

    2. Deepak Kumar May 14, 2020 at 2:21 pm #

      Please Tell How to add Schema or How it’s Beneficial for local business

    3. Manoj Agadi May 14, 2020 at 2:23 pm #

      Once Again Very Great and Useful Information Sir. You always provide great value to the SEO Industry. Thank you So Much Sir.

    4. Zane Clements May 14, 2020 at 2:26 pm #

      Great video as always – so dwell time is similar to YouTube’s audience retention – cool

    5. Waris Salman Shah May 14, 2020 at 3:06 pm #

      @Neil patel your team made a blunder. I think this video is OFF page seo & u also said the same in video. But tittle of the video is On Page SEO. Fix this.

    6. Sk Sohel May 14, 2020 at 3:22 pm #

      Hey Neil, I have published my first website lately. And I do my keyword research, site audit, and analyze competitors according to your guide and your tool (ubersuggest). And the best part of this video is it let’s me know how can I make my visitors happy… Thanks…Waiting for the next video….

    7. MAYANK KUMAR May 14, 2020 at 3:32 pm #

      Hey neil, i am going to start a blog, should i buy a new domain or expire domain plzz help me

    8. Alankrit Mathur May 14, 2020 at 3:39 pm #

      Helpful tips. Thank you Neil!

    9. My Tech Support May 14, 2020 at 4:00 pm #

      Thanks for such great information Niel, you have designed emails a lot way useful for people like me. You always provide valuable information not matter others hide it from us. I like reading your blog because you provide lost and lots of information that will help your audience grow their blog. One more thing you told in your first SEO Course video that the difference now and then was your hair, now you are Bald and you look Good when Bald and not on Hair.

      So Thanks a Lot

    10. KARTHICKRAJA May 14, 2020 at 4:46 pm #

      Thanks for Re Explaining Dwell Time

      Without Knowing this Term
      I Applied in My Project and Got Results Dwell Time

    11. DUBIME May 14, 2020 at 4:51 pm #

      Hey neil
      plz give me your email id so that i can ask question

    12. Sukhmanjot Singh May 14, 2020 at 4:52 pm #

      Sir , you make great videos especially in this course. Sir I have question that how many posts should we write on a micro niche blog in a month. Please tell me sir

    13. ToorCo Tech May 14, 2020 at 5:10 pm #

      Everyone tells about to reduce the bounce rate and increase session time but no one tells how to do it.
      Can you tell us next how we can improve user experiences?

    14. Raghav Singhal May 14, 2020 at 5:22 pm #

      Hey Neil, how can I add my desktop theme home page in AMP? Is there any way?

    15. PREMIER May 14, 2020 at 7:27 pm #

      Hey Neil, Any resemblance with the Youtube audience retention time?

    16. Ernest Tomkiewicz CPA May 14, 2020 at 10:19 pm #

      Should the title and the headline be exactly the same, completely different or just similar? Why?

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