There is nothing more frustrating than going to run a Facebook ad and seeing it disapproved or banned completely. Even worse is when Facebook deactivates your ads account as a whole. People experience this with their business and personal accounts all the time. It can be devastating, especially if you can’t get back online. Still, […]
Why You Should Create a Podcast Today
Why you should create a podcast today. Do you know what the least competitive marketing channel is? The one that'll give you the most attention for the least amount of content that you'll have to create? Well, based on this title, I'm pretty sure you can guess it's podcasting. If you already haven't, you need […]
How Focusing on the Benefits of Your Offer Can Help Convert Sales
So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will give them, which is a powerful motivator to encourage customers to buy. Your offer will have features (specifications) and benefits (the end result). In your […]
How to Increase Your Profits by Offering A Range of Different Upsells
Looking for a way to capitalize on the value each customer is worth to you? An easy way to do this is by offering different upsells. Upselling is offering a complimentary or upgraded version of a product/service that a customer is currently purchasing. One of the most well known upsells can be heard when you […]
the last one might hurt ☝️
Here’s Why I Don’t Blog As Often as I Used To
Here's why I don't blog as often as I used to. Did you know that I used to blog daily? Literally, daily. I used to post at least one blog post a day, and if you think that's crazy, at one point, I got so into blogging that I used to post roughly four times […]
How to Add Value to Your Customers and Make Money Doing It
To take advantage of this marketing strategy, look at how you can bundle your service or products together to create a package deal. This can be a great way to move more products and services and add value to your customers. Customers feel they are getting a great deal, as they are paying less than […]
Come for the chicken 🍗 stay to buy other things you didn’t need
How do you get what you want?
How to Sell People Without Selling to Them? Using Case Studies in Your Marketing.
Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less “salesy” while still being powerful is to include case studies from people who have used your product/services. For […]