Ranking Your eCommerce Store On Google – Module 2 – Part 2 – eCommerce Unlocked

Welcome to another day of "eCommerce Unlocked" Today, we're going to be breaking down SEO and content production. This is going to be a really fun exercise because there's multiple ways of doing content production for eCommerce, and I'm going to be going over all of them.

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But first let's go over mobile-first indexing. Because we're all on mobile devices, you're seeing more and more people searching from mobile devices, whether they're out and about, or at work, or walking down the street, or heck sometimes even when they're in a car, hopefully not when they're driving though. You want to make sure that your website is designed for both mobile devices and desktop devices.

So I want you to keep a few things in mind. Does your content really need to be that long? A lot of people are like, hey, I want to produce three, four, or 5,000 word articles. Well, if you can get the same message across in 500 words, then make it 500 words.

I want you to go to Ubersuggest.com, that'll take you to the Neil Patel website, put in your URL and click on the Site Audit report in the left-hand navigation. And it'll look at your website from a responsive version, and make sure that you're loading in the most efficient way, and even tell you what you need to fix.

Now, this lesson is about mainly content and SEO. So after you get your website mobile-friendly, you need to produce content if you want to rank really well. And there's multiple different types of content that you can produce. And in a moment, I'm going to break down all of them, and how you can maximize your traffic from each of them.

So let's first go over ranking product pages. I want you to go to Ubersuggest again, type in keywords for your products. In the left-hand navigation click on Keyword Ideas. And this will give you a big list of keywords that you can go after. Make note of the type of keywords that are really good for blog posts, and make note of the other ones that are really good for let's say product pages.

When you're using Ubersuggest, I also want you to really look at the search volume. The more, typically the better.

Also analyze the competition, the lower the SD or SEO difficulty, which is what SD stands for, the easier it is to rank.

Also look at the cost per click. If the cost per click is higher, well, that'll tell you that this keyword tends to do better.

Now, if you have a new eCommerce site, you won't see really much data here, but if you type in your competition you can see all the keywords that they're ranking for, and you can use this report for that, because it'll give you ideas of what's working for them, and what probably will work for you.

I also want you to go back to the keyword ideas report, and look at the prepositions, the suggestions, the related keywords, the questions, comparisons.

Also, I want you to go to the Site Audit report within Ubersuggest on the left-hand navigation, because as it's crawling your site, you can see all the URLs, the errors, the warnings, your meta tags, if you have any low quality backlinks or broken ones, and then you can go and fix all of them. And you want to fix them because if you don't fix them, you won't rank as high.

With SEO, it's not about doing one or two things well, it's about doing all the little things extremely well. So when you have a band up website, that's when you see better results.

As for your on-site listing optimization, titles, bullets, descriptions, and keywords, that's really, really important. The category pages right now are dominating such, from category and even listing pages.

There's also another thing that I want you to do, I want you to be found in Google Shopping, and you can shop for free. Just go to the URL on this slide, follow the steps, and you'll start getting loved more by Google.

It all starts with research, then you go into editing phase, then draft review, then editing, and of course, then you're ready again. So let's break them down. For the research phase you can just use Ubersuggest, as I mentioned, you can put in any keyword, it'll show you all the ideas.

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    33 Responses to Ranking Your eCommerce Store On Google – Module 2 – Part 2 – eCommerce Unlocked

    1. Shivang Garg July 2, 2020 at 2:01 pm #

      was waiting for it.

      • Neil Patel July 2, 2020 at 4:57 pm #


    2. Ankit Garg July 2, 2020 at 2:02 pm #

      Hi, I’m in High collage and 18 yrs old. I want to do online earning
      Can you suggest me the ways to earn during this pandemic

      • Rockstar Readers July 2, 2020 at 3:39 pm #

        Hello Ankit you can search on YouTube how to earn money online. some ideas are selling anything you no longer use, using whatever platform you are comfortable with such craigslist, ebay, FB marketplace (locally) but that’s just a start. Find your passion and share it, there are ways to monetize that as well. Also search for that on youtube.

      • Neil Patel July 2, 2020 at 4:58 pm #

        Take my free online courses 🙂 neilpatel.com/training

    3. Ecom Multimedia Productions July 2, 2020 at 2:02 pm #

      How did yu study all this… U are amazing hey!!!!

      • 7 Patel July 2, 2020 at 2:07 pm #

        Great video

      • Golla belim July 2, 2020 at 2:31 pm #

        He is Google s/o

      • Neil Patel July 2, 2020 at 4:58 pm #

        Years of learning 🙂

    4. Chiranjiv Anand July 2, 2020 at 2:04 pm #

      Woo !! once again thanks you so much Neil & also to your team

      • Neil Patel July 2, 2020 at 4:58 pm #

        You’re very welcome 🙂

    5. Let's Learn July 2, 2020 at 2:05 pm #

      Hey Neil, how much time does it take to rank for low competition long tail keywords for new websites?

      • Neil Patel July 2, 2020 at 4:59 pm #

        It can take a few months to see traction

    6. Joseph Adeduntan July 2, 2020 at 2:05 pm #

      Thank you Neil, you remain the Commander-in-Chief of SEO

      • Neil Patel July 2, 2020 at 4:59 pm #

        You’re most welcome, Joseph 🙂

    7. Rosana Benatti July 2, 2020 at 2:09 pm #

      I´m starting to follow you now, and I´m really impressed with your knowledge. I have a lot to learn. Thank you ❤️

      • Neil Patel July 2, 2020 at 5:00 pm #

        Happy to hear that! Thanks, Rosana 🙂

    8. Nadia Martineau - Let's Get Rich Together July 2, 2020 at 2:36 pm #

      It’s amazing to feel like a student and to gain so much knowledge FOR FREE. really appreciate your videos.

      • Neil Patel July 2, 2020 at 5:01 pm #

        Glad you enjoy it! 🙂

    9. Deditha Media July 2, 2020 at 2:41 pm #

      Hi Neil, it’s very useful for me. Thanks Man

      • Neil Patel July 2, 2020 at 5:01 pm #

        Glad to hear that!

    10. DroidSage July 2, 2020 at 2:44 pm #

      Hi Neil ..Great video as always !! .. i have a question, i have an e-commerce website for my clothing brand, recently i was going through google play store and i saw some shopping apps for fashion brands ..In your experience is it’s worth spending money on building a shopping app for android/iPhone ?

      • Neil Patel July 2, 2020 at 5:02 pm #

        It depends on the business and audience. Do you think it would be helpful to your audience? Try running a survey with your audience to see if they would use an app.

    11. nandabk 3 July 2, 2020 at 4:21 pm #

      thanks you sir, please explain about content markerting please.

    12. Rahul Dev Chauhan July 2, 2020 at 4:37 pm #

      *great my dear brother love u God bless you*

      • Neil Patel July 2, 2020 at 5:18 pm #

        Same to you 🙂

    13. Manoj Agadi July 2, 2020 at 4:45 pm #

      Once Again Very Outstanding Information Sir.

      • Neil Patel July 2, 2020 at 5:19 pm #

        Thanks again 🙂

    14. sawan kumar July 2, 2020 at 5:15 pm #

      Hi sir, I’ve a website droidtheory dot com , I’ve updated content and connected my website to cloudfare. Website is 2 month old. But Google is not crawling and updating my older pages. Last crawl of some of my pages are 2 months ago. And some pages are now showing not index in google. But they are showing index in search console. Sir please help me I’m really trying hard to change things in my life through blogging this is really important for me sir. Note : Everything is fine in bing

    15. Od. Luis Marcano July 2, 2020 at 6:07 pm #

      Hi Neil, are you going to talk about Shopify?

      It’d be great ☺️

    16. Komentator 1989 July 2, 2020 at 8:01 pm #

      I love how you answer on comments and then we see that you actualy look at comments

    17. Kevin Hartmann July 2, 2020 at 9:52 pm #

      Thank you, Neil.

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