Skyrocket your eCommerce with Shopping/Product Campaigns – Module 4 – Part 1 – eCommerce Unlocked

Today we're going to be covering shopping and product campaigns. In other words, I'm going to teach you how to run ads so you can drive sales to your website profitably.

Download the assets mentioned in this video:

eCommerce Unlocked Playlist (Full course):


Merchant Center –

There's three main marketing channels that you can use, that'll give you quick traction. It's Google Ads, Bing Ads, and Facebook advertising.

With Google advertising, think of it this way, you already know that when you go on Google, you type in any keyword, you'll see ads at the top and then organic listings. But they also have a lot of product ads.

What I want you to first do is to go and set up your first PLA campaign. So go to the Merchant Center and set up your account, it walks you through how to do it step by step, you'll find the URL on the screen. And once you do that, that's a first step. And that'll help you get off into the races.

When you're running campaigns through Google, you can structure your campaigns in many different ways. You can categorize them based on product line, regions that you're targeting, the options are endless.

Remember, this is all about selling ecommerce goods and I told you that we're going to get very specific to ecommerce. After that, click on sales. Once you select shopping, I want you to select the Merchant Center account that we made earlier. And then of course, click Continue. From there, click on standard shopping campaign.

At this point, you'll start seeing some of the sales rolling, it may take a bit because you're not spending much but over time, you'll start seeing your numbers increase. And then from there, you can start adjusting quite a few things, you may want to end up spending more per click, less per click, but this should just help you get started and get you off into the races. You also want to start testing products.

What's beautiful is when you go into your audience and you want to add audiences, you can start adding people that have been to your website, specifically your checkout page. They're super close to buy, but didn't get to the thank you page because that means I didn't complete it.

And first start by targeting those people.By doing this, what you'll find is it'll start importing everything that you have from your Merchant Center, from Google into Bing, and that way you can get set up without having to do all the steps step by step.

These are all things that you can end up testing out or if you're selling other people's brands, depending on if they trademarked it and allowed bidding on it. You can potentially advertise on them as well.

Now for Facebook dynamic product ads. It's another amazing channel. A lot of people in ecommerce use Facebook, they make it really easy to set up. And the beautiful thing about Facebook is it's not just Facebook that you can generate quite a bit of sales from. It's also Instagram. It's super powerful.

And then you would want to go over to the next step, which is to choose your catalog sales. And then you want to choose the relevant product option. Pick the target audience that's most relevant to your offer.

The key to profitability when you're running ads is a few things. One, you want to be leveraging live chat, you'll find that you get a lot of sales because people have tons of questions.

The other thing you want to do is use heat maps. You can use crazy for this, it shows you where people click where they get stuck.

And of course, you're going to get a lot of people to bet in your checkout process. You can start using ways to get them back such as emailing them using push notifications,

There is lot of options for you by optimizing your abandoned sequence like your emails and your push notification, in general should be able to increase your sales by 10%. And this is where a lot of opportunity is for a ton of ecommerce sites.

I have those sheets there for you as well to download at neilpatel.comm slash training, click on ecommerce unlocked and then week for the first lesson. Thank you very much and I look forward to helping you grow your ecommerce traffic.

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    35 Responses to Skyrocket your eCommerce with Shopping/Product Campaigns – Module 4 – Part 1 – eCommerce Unlocked

    1. Harihar Chopra July 13, 2020 at 2:02 pm #

      Love You Sir Just Bought Your Software

      • Neil Patel July 13, 2020 at 4:06 pm #

        Much appreciated!

      • Neil Patel July 13, 2020 at 4:06 pm #

        Let me know how you like it 🙂

    2. Digi Yadav July 13, 2020 at 2:09 pm #


      • Neil Patel July 13, 2020 at 4:06 pm #


    3. Ayush Goyal July 13, 2020 at 2:09 pm #

      Hello Neil sir, can you make a course on basics of copywriting for beginners?

      • Neil Patel July 13, 2020 at 4:06 pm #

        Thanks for the suggestion, Ayush 🙂

    4. Muna Mohamed July 13, 2020 at 2:10 pm #

      Wealth affiliate is scammers or real

      • Neil Patel July 13, 2020 at 4:07 pm #

        Hard to know without knowing the company

      • Muna Mohamed July 13, 2020 at 4:13 pm #

        @Neil Patel I don’t understand can you please clarify what you say

    5. Jitesh Shetty July 13, 2020 at 2:15 pm #

      Hey Neil, we run an Ecommerce company which manages brands on market place platforms. 81% of our 200 plus brands are best seller. Now we would like to do something more for them… running out of ideas!

      • Neil Patel July 13, 2020 at 4:08 pm #

        It’s hard to say without knowing your business and your current offering. I’d send a survey out to your brands and ask what they would like to see 🙂

    6. Let's Learn July 13, 2020 at 2:27 pm #

      Hey Neil, What is a good shipping time you expect your products to come in and good experience for you?

      • Neil Patel July 13, 2020 at 4:09 pm #

        Within a week or two! The sooner the better though 🙂

    7. Paresh More July 13, 2020 at 2:37 pm #

      Please upload video on how to create youtub channel.
      I am very confusion others video.❤

      • Neil Patel July 13, 2020 at 4:09 pm #

        Thank you for the suggestion 🙂

    8. Rajni Khulbe July 13, 2020 at 2:57 pm #

      Hello Neil sir I noticed that you make wonderful videos about marketing, but can you please help me find the best digital marketing course for free.
      It shall be a great help.

    9. Anthony Noronha July 13, 2020 at 3:16 pm #

      Hi! Neil, I am your old subscriber. I like all your videos and articles. I am loving it and I am updating my knowledge through your sharing. May God Bless you. This is Anthony from Santacruz, Mumbai, India.

      • Neil Patel July 13, 2020 at 3:46 pm #

        Awesome, thank you, Anthony! 🙂

      • Anthony Noronha July 13, 2020 at 4:19 pm #

        @Neil Patel Hi! Neil, Kindly answers this below-mentioned query:
        1) I want to open a youtube channel and through my videos, I want to educate about various types of products that are available online, while I talk about its benefits. But the catch is, I will not disclose them the url address of the website. In the video, towards the end, I will ask them to go to a particular website that I own ( by giving them my url address) of mine for more information. I will also display my websites url address in the video and also place it in the youtube description box. Once they land on my website, I will ask them their email address and give them a gift in exchange and then they will be directed to that particular affiliate page of that site ( example amazon which has the product that they want to see. Will Youtube allow me to do this? I want to adopt this strategy in all my videos, while I explain what is available in other people’s websites ( but I will not disclose the URL address of that website till the viewer reaches my landing page. Please reply. Is this strategy allowed by youtube? Please suggest.

      • Anthony Noronha July 13, 2020 at 5:55 pm #

        @Let’s Learn Noted with thanks

    10. Accounts Pathsala July 13, 2020 at 3:26 pm #

      Can you give a hint, what is the SEO difficulty…that should be suitable for…..10 to 20, less than 10, or what?

      • Neil Patel July 13, 2020 at 3:47 pm #

        A good SEO difficult would be 40 and under for new sites 🙂

      • Accounts Pathsala July 13, 2020 at 4:00 pm #

        @Neil Patel Thank you. I m getting keywords …for my niche….under 20 …..and sometime it is under 10 having nice traffic. I m using ubersuggest from last month. It is nice. Thanks once again for such wonderful programme. What other services I expect from you?

    11. Manoj Agadi July 13, 2020 at 4:15 pm #

      Very Great Insights and Good Informative Video Sir about Ad Campaigns Sir.

      • Neil Patel July 13, 2020 at 4:28 pm #

        Many thanks!

    12. Rahul Dev Chauhan July 13, 2020 at 4:41 pm #

      *Neil brother always Hero*

      • Neil Patel July 13, 2020 at 5:44 pm #

        Thank you!

    13. Dr. Julia-Heya Karcic July 13, 2020 at 5:13 pm #

      Neil, do you have advice on designing an ad campaign for a b2c not selling a product but rather a service?

    14. Utkarsh Jaiswal July 13, 2020 at 5:33 pm #

      Is there any need to use AMP for WordPress when I already have SG Optimizer from SiteGround Hosting?

    15. Daniel Enrique July 13, 2020 at 9:05 pm #

      I always advise people, don’t just waste your stimulus checks or salary, invest it in something that will yield more, we can’t keep relying on a paycheck that is already half-spent before we even receive it, there are investment opportunities that have helped a lot of people especially through Stock and Forex investments. I invest mine in the Forex, Commodity and Stock market, and I do that with a registered trading company with a skilled trading guru by the name of Sir. Austin Grey, he’s a man I’d never stop working with. Due to the Corona pandemic, It’s best to work from home and earn from home, and I’m grateful to say I’ve earned profits about $13,700 so far last month working with him, I recommend him. You can contact him if you need to upgrade your current financial status. Never forget, not everyone is complaining of financial insufficiency this period

      • Andrea Ethan July 13, 2020 at 9:27 pm #

        Hi, I would love to learn. How can I get in touch with him? I really need this, financially it’s been tough for me this period

      • Jonathan Wilson July 13, 2020 at 9:39 pm #

        I’ve been thinking about this too though

      • Daniel Enrique July 13, 2020 at 9:52 pm #

        @Andrea Ethan You could contact him if you need his assistance(austingrey64@gmailcom)he’ll assist you

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