The Best Sales Funnel for e-Commerce

Finding it hard to get e-commerce sales? Well, we're about to change that. Today I'm going to break down the best sales funnel for e-commerce.

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If you have a e-commerce business that makes sales, whether you're doing it intentionally or not and you don't have a sales funnel, you're losing out on a ton of sales. A sales funnel is basically a journey that takes a visitor from becoming aware of your product to moving them through stages of your sales process and then becoming a customer.

Hopefully that customer then can become a repeat customer and a brand evangelist and just start being part of your sales funnel and generating you more sales.

So what is a very poorly fine tuned or poorly tuned sales funnel really look like? And I don't really consider this a sales funnel but this is what a poor version looks like. I hate to break it down for you but most e-commerce sites are this example. It typically starts with the ad, then they go to your product page, they add it to a cart and then boom, that's it.

There's not really much more to it, and that's what really terrible funnels typically are for e-commerce and they just don't work that well. So what's the problem with this? Well, there's no guidance, no intention. Visitors will have to figure out a lot on their own.

Because what big companies, people who spend hundreds and thousands, millions, or even billions like the Amazons of the world, they have brand loyalty. You and I don't have that, so we got to worry about a sales funnel. So let's dive into what a great sales funnel for e-commerce looks like. I'm going to focus on the funnel that works with paid traffic.

The reason for this is that most people don't have the luxury of ranking really highly on Google for competitive keywords in their industry. So I want to give you something that's actionable no matter how much money you have. Especially when you're starting out paid ads is the easiest way to generate traffic and sales.

Now the next thing I want you to do is once they check out and they buy your product you collect the money right then and there you should have upsell that either gives them the results from the product faster or in an automated way. If they say no, give them another upsell literally have two right there. It could be subscription related, it could be speed or automation.

You can try out any of those methods but then by having more upsell, you'll find that you won't really get tons more revenue. Even if you don't do a great job we see it adding at least 3% in revenue, If you have speed and automation. When you fine tune it, though most people are seeing a 10 plus percent lift in revenue.

The reason I'm emphasizing this is it's a huge mistake that people make. leave a comment below with how many products you're selling. Is it one, two, ten? Well, the ad we're going to have you run is for one product. Once people click on the ad, they should be sent to a page that isn't just a regular e-commerce product page.

The first is strong social proof. This is impactful feature testimonials, star ratings, and even video testimonials. Not of people just opening up the box and getting your product, I'm talking about using it too, and a great product presentation. That means good photos of your product. 360 degree views, maybe in video showing your product. Compelling copy as well highlighting your best benefits of your product.

Now another important thing to be successful with this is a funnel that happens between the moment when a visitor adds this product to the cart and clicks a checkout. you'll want to have what's called an order bump which is basically an idea of offering an upsell that's related to the product, even before the visitor gets to the checkout.

Now the next thing I want you to do is once they check out and they buy your product you collect the money right then and there you should have upsell that either gives them the results from the product faster or in an automated way. If they say no, give them another upsell literally have two right there. It could be subscription related, it could be speed or automation.

You can try out any of those methods but then by having more upsell, you'll find that you won't really get tons more revenue. Even if you don't do a great job we see it adding at least 3% in revenue, If you have speed and automation. When you fine tune it, though most people are seeing a 10 plus percent lift in revenue.

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    19 Responses to The Best Sales Funnel for e-Commerce

    1. Yathish K m February 26, 2022 at 3:03 pm #

      Nice information sir

      • Neil Patel February 26, 2022 at 10:31 pm #

        So nice of you

    2. Lucas James - Agency Go February 26, 2022 at 3:31 pm #

      I get it, we charge like $1k just for one premium e-commerce sales landing page because of the money one landing page can make for an e-commerce company. Pretty crazy how much money e-commerce companies can make from this.

      • Neil Patel February 26, 2022 at 10:33 pm #

        I hope it helps eCommerce companies 🙂

      • Lucas James - Agency Go February 27, 2022 at 8:04 pm #

        @Neil Patel It does!

    3. Deeppak Sharrma February 26, 2022 at 4:15 pm #

      Thank you very much sir. I have been your fan and will follow you regularly.
      Sir I have one question, how to become digital marketer of any e-commerce company? any trick or method please?

      • Neil Patel February 26, 2022 at 10:16 pm #

        Take courses and get experience! Get online certifications and apply for entry level positions or internships to gain experience.

    4. Super Overdrive February 26, 2022 at 5:06 pm #

      Is it worth getting a 100/100 Core Web Vitals score in terms of rankings?

      • Neil Patel February 26, 2022 at 10:19 pm #

        It’s definitely helpful 🙂

    5. Super Overdrive February 26, 2022 at 5:06 pm #

      SEO Question here! Is it going to harm the SEO by building links as a web agency by adding a dofollow “website by ____” sitewide footer link on clients websites?

      • Neil Patel February 26, 2022 at 10:26 pm #

        You’re fine to do that!

    6. Laurie Wang February 26, 2022 at 9:02 pm #

      You are so right Neil. A lot of e-commerce sites that I’ve seen are exactly that, too simple on their funnel creation and not much to it to make sure to serve customers at every stage of the funnel.

      • Neil Patel February 26, 2022 at 10:26 pm #

        It should always be set up to be customer-first 🙂

    7. TECH GENERALIST February 27, 2022 at 3:12 am #

      This is so true, Neil!

      It will help me optimize my funnel. Thanks!

      PS: May you highlight URL of your firm for helping small and medium businesses?

    8. Kavish Mishra February 27, 2022 at 3:51 am #

      What if we are just starting out and thereby we don’t have any testimonials to show on our product page? How to build trust for someone to buy then?

    9. M.Rajesh Kumar February 27, 2022 at 7:54 am #

      Working on small startup, the owner ask to build traffic to site SEO tooks a lot of time. The case will be fb ads any tip u have ?

    10. Sapandeep Kaur Sandhu February 27, 2022 at 1:10 pm #

      Love it. Thanks

    11. Gertrude Ochowa February 27, 2022 at 3:36 pm #

      Neil, this is Great information. Be blessed.

    12. Haze Gray Apparel February 27, 2022 at 4:54 pm #

      I find it easy to get them. But I find it hard to get them cost-effectively. And then to scale, without counting on repeat sales.

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