The Content Marketing TRAP: Why Writing Content Can Drive ZERO Traffic

Writing content doesn't guarantee traffic, but watching this video will help you avoid that trap. Today I'm going to break down the content marketing trap. Why writing content can drive zero traffic.

RESOURCES & LINKS:
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7 Essential Skills Digital Content Writers Need:

How to Come Up With Content Ideas That Drive Traffic:

Ubersuggest:
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Just writing content isn't enough. You need to focus on keywords that are popular and go super indepth. And more importantly, you need to focus on content clusters or topic clusters and not just keywords.

So for example, if you want it to rank for SEO, like I do, I don't just write on SEO and have one article around it. I write an SEO, page speed, I would talk about link building on page SEO, Google search console. Even as some of those keywords that don't get as much traffic, you need to cover that whole topic and be super thorough.

Nowadays to Google, short content and under valve shallow content isn't that great, and you'll find that those pieces of content don't rank well. Hence, high quality long form content wins over thin content hands out.

Now, this doesn't mean that you need to write 3,000 word articles at minimum or 5,000. That someone's looking at a topic like, how to tie a tie, do you really think they want to read 3,000 words? No, they just want some animated Jefferson video that shows how to tie a tie and that's it. But, you could have videos and animated GIFs, and even some small amounts of texts on how to tie a tie, how to tie a Windsor knot, how to tie a double Windsor knot, I don't even know if that exists but you get the point.

You would want to break down every way to tie a tie, to even breaking down how to tie a skinny tie, how to tie a thick tie, because by being super thorough in covering every version of that topic, you're more likely to rank better.

No matter what you do with your content, if you end up creating amazing content and no one reads it or sees it, it doesn't matter. Even if you using all the right strategies. So, what I want you to do in Uber Says is look at the backlinks opportunity report.

So, if I create an article on SEO and I Google that term, I know on page where the search engine landed Moz and a few other sites. I would put in those URLs into the backlinks opportunity report. And then I'll put it in my article URL into the backlinks opportunity report. And you want to use the exact URL filter in the backlinks opportunity report because when you do this, it'll show you who's linking to your competitors, page that's very similar to ours, but not yours. Because if someone links to 2, 3, 4 of your competitors and they don't link to you, chances are they're willing to link to you as well.

But on the flip side, links as you know, is a big factor goes album. If you start reaching out to people who don't link to any of your competitors, and you ask them to link to you because you want more links, you're probably not going to get those links, and you're going to have to send out tons of emails and try to convince a lot of people, and very few people are going to link back out to you.

The other thing that you need to do is make sure that your site is buttoned up. No matter how good your content is and if you build links, but your site isn't buttoned up in which there's a lot of errors, and Google can't crawl your site, or there's issues with your site, not going to rank well.

So, on the left side of Uber Says, there's a site audit report. It breaks on all the SEO errors that your site may have. What I want you to do is go into the errors and look at them. All the critical ones or the suggested ones. And look at them from top to bottom. The ones at the top typically will have the biggest impact on your rankings and traffic, and those are the ones you should do first and work your way until you finish the last one on the list.

And then as you fix them, make sure you click the recall button within Uber Suggest on that site audit report, and it'll double check to make sure you fixed it right so then that way, you know everything's buttoned up.

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    26 Responses to The Content Marketing TRAP: Why Writing Content Can Drive ZERO Traffic

    1. Greater Glory of God - English September 2, 2021 at 2:01 pm #

      Thanks for the video

      • Neil Patel September 2, 2021 at 3:05 pm #

        No problem!

    2. Champa Pal September 2, 2021 at 2:12 pm #

      your content is always great

      • Neil Patel September 2, 2021 at 3:05 pm #

        I appreciate you 🙂

      • Champa Pal September 2, 2021 at 4:01 pm #

        @Neil Patel ..I am blessed that you have replied me back…You are the king of content marketing as i believe….. keep on helping us like this…thanks a ton…

    3. My Everyday Marketing September 2, 2021 at 2:18 pm #

      Long form articles and right keywords are very important

      • Neil Patel September 2, 2021 at 3:06 pm #

        No doubt!

    4. mercurius6699 September 2, 2021 at 2:45 pm #

      thank you, always appreciate your videos

      • Neil Patel September 2, 2021 at 3:06 pm #

        So nice of you

    5. Prateek September 2, 2021 at 3:00 pm #

      Can you recommend any software which automatically write articles?

      • Neil Patel September 2, 2021 at 3:07 pm #

        There are tools that can help you know what topics to write on for specific keywords, however, I don’t recommend platforms that write entire pieces of content for you. Typically tools that write content for you generate low quality content and aren’t worth their salt.

    6. bizdrip - True Business Knowledge September 2, 2021 at 3:01 pm #

      Not well optimised content will always be a failure

      • Neil Patel September 2, 2021 at 3:07 pm #

        No doubt

    7. Amit Mehra September 2, 2021 at 3:17 pm #

      Make a video on blogging and how to earn money there .

    8. Shatta Cleve Wright September 2, 2021 at 3:32 pm #

      These videos are helping me to demystify SEO and see the opportunities available when the work is done right, give thanks…Oracle

    9. Yuvraj Parmar September 2, 2021 at 3:36 pm #

      What do you think about AI writing tools?

      • Motivational_Shots47 September 2, 2021 at 4:21 pm #

        How r u dear

    10. Prateek September 2, 2021 at 3:36 pm #

      Is it better to write the summary of the content in description or not? I believe that writing the summary of the content will hurt the watch time of your videos and YouTube see it as it’s not worth recommending.

      • Motivational_Shots47 September 2, 2021 at 4:21 pm #

        God bless u

    11. Marketing Harry September 2, 2021 at 3:39 pm #

      Love the examples you always give. Great breakdown as usually, Neil. Easy to understand and place in practice!

    12. Motivational_Shots47 September 2, 2021 at 4:20 pm #

      The most beautiful moments in life are moments when you are expressing your joy, not when you are seeking it.

    13. Navtej Bhuria September 2, 2021 at 4:40 pm #

      Sir first of all thanks for your reply
      and my question is that what can i do to prevent stuffing keywords.
      Sir i dont stuff keywords so thats why my keyword density is also around 0.5.
      So please tell me a way to increase that and without stuffing any keywords
      Focus keyword with volume

    14. Manoj Agadi September 2, 2021 at 4:58 pm #

      Outstanding Information Sir.

    15. journey of entrepreneur September 2, 2021 at 5:48 pm #

      Sir please recommend best book for learning digital marketing

    16. journey of entrepreneur September 2, 2021 at 5:54 pm #

      Sir please

    17. journey of entrepreneur September 2, 2021 at 5:54 pm #

      Sir please recommend best book for learning digital marketing

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