The Future of Digital Marketing Will Surprise You

Don't try to go viral, post COVID what you're going to see is a lot of people continuing with online commerce, which is going to increase the demand for digital marketing, but it's also going to increase our competitive digital marketing as well. Focus on what you're naturally better at because that's what you'll enjoy and just double down on and be the best person at that one thing.

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Today I wanted to talk to you guys about the future of digital marketing. Where's my size. All right, as you guys can see and the future is not what you think, but don't worry not everything has to be grim there is some good news as well.

How many of you guys or what percent of the voice searches will be in 2020? What do you think, what percentage? Go for it, yeah you, you really do listen to marketing school a lot, 50% it is. Things are changing, how are you going to monetize when someone's doing a search over a Lexa device or Google Home, how are you going to monetize that? Have you guys ever thought about that, 50%? I want that revenue for that 50%, don't you guys.

So there's a lot of things that are changing. What happened to Google's revenue during the recession? They went up, what do you think is going to happen to their revenue during this recession? It's probably going to go up.

They'll figure out ways to make it go up if the cost per clicks go down you may see more pay listings on page one, right? Generally speaking performance advertising continues to go up, if you spend a dollar on paid ads you expect to make more money than what you spent, would you guys agree with that statement?

So during a recession, if you still spend a dollar on Google and you make $2 do you think you're going to slow down because it's a recession? No, it doesn't matter if it's a recession, a bull market, a bear market. If you can spend a dollar and make $2 as long as it's profitable, including all your other costs you're going to keep spending as much money as you can. And that's what you'll see, people will start moving their traditional ad dollars more over to performance-based marketing during recessions.

Marketing is going omnichannel, no shocker, which place gets the majority of the revenue? Google. Who has the largest market cap? Google.

Next one, Facebook ads make sense. Facebook has a huge market cap. Then you get into SEO and content marketing and social media marketing and then other. SEO may get a lot of the clicks but paid advertising, spend a dollar make $2. You don't have to wait a long time people keep spending. Conversion rate by channel, Google ad words, Facebook ads, SEO content marketing, social media, other.

Average number of social shares per post, it's been continually declining. What do you think is going to happen in the future? You think it's going to go back up? Nope, if you want to go back up what are you going to have to give Facebook? Money, that's the reality of it.

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    23 Responses to The Future of Digital Marketing Will Surprise You

    1. Vinod Trivedi June 28, 2021 at 2:07 pm #

      Sir, do we need multiple blog or single blog is enough for earning?

      • Neil Patel June 28, 2021 at 2:53 pm #

        Single can work, but of course having multiple can work too

    2. Grow with Bitz Infotech June 28, 2021 at 2:08 pm #

      Amazing sir , very informative for all the digital marketers and learner .

      • Neil Patel June 28, 2021 at 2:54 pm #

        Thanks and welcome 🙂

    3. Z Labs June 28, 2021 at 2:49 pm #

      Please make a video on future of blogging

      Who ever wants this to happen REPLY

      • Neil Patel June 28, 2021 at 2:54 pm #

        Thanks for the suggestion 🙂

      • Z Labs June 28, 2021 at 3:15 pm #

        @Neil Patel I’m happy to help.

    4. Ashish Tiwari June 28, 2021 at 4:23 pm #

      Anyone who is also noticing the weird man sitting on the first row with his laptop and doesnt bother anything happening around. ☺️ Why he came their?

      • Neil Patel June 29, 2021 at 2:28 pm #

        Good question haha

    5. Priya Yadav June 28, 2021 at 4:39 pm #

      Thanks a lot Sir.. I’m learning instagram marketing.. what’s your take on it

    6. Muhammad Rumman June 28, 2021 at 7:14 pm #

      Thanks for sharing. I appreciate all of your step’s. It’s help me a lot to improve my marketing carrier.

      • Neil Patel June 29, 2021 at 2:30 pm #

        Great to hear!

    7. Andre Guerreiro June 28, 2021 at 11:14 pm #

      That´s my comment Neil: very good ! Tks for sharing .

      • Neil Patel June 29, 2021 at 2:30 pm #

        Many thanks!

    8. rajni rani June 29, 2021 at 4:02 am #

      Hello Neil,
      Before 5-6 days I started facing a problem in which when I index a URL on Google and after some hours it gets removed from google then after a day it gets re-indexed but not visible on any position on Google.
      When I index it the first time the article gets a Great Position and after re-index, it does not get any position.
      Can anyone help me, Please

      • Neil Patel June 29, 2021 at 2:31 pm #

        With new posts sometimes you just need to give them some time to settle in the SERPs.

    9. Love 4 u June 29, 2021 at 2:50 pm #

      Sir I want to learn digital marketing at home plz suggest me best books to read practice along with my laptop.. should I choose particular niche or learn everything in digital marketing ?

    10. Evarts June 29, 2021 at 3:44 pm #

      Hi Neil. I learned a lot from this video. Thank you so much. By any chance do you have a link to all the free tools you mentioned in this video? I have never used any of them before and realised what I was missing

    11. Yamraj June 29, 2021 at 6:24 pm #

      Following you since I think 3 years now, this video seemed like the summary of the Affiliate World Asia talk from 2016…
      That was a really great conference too…. 🙂

    12. nitesh garg June 29, 2021 at 6:32 pm #

      Hi Neil,
      Can you please help us learn how to rank a classified website in which the content is in the hands of people posting ads on it.
      Thanks!
      Nitesh

    13. J. Parks June 29, 2021 at 10:25 pm #

      This was great!

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