The SEO Checklist – How to Fix All of Your SEO Errors

Did you know that there's over 200 factors in Google's algorithm? So how do you optimize your website for all these 200 factors? How do you fix all your errors? That sounds overwhelming. That sounds like a lot of work. There must be an easier way, right? Well, there is. Today I'm going to break down the SEO checklist, how to fix all your SEO errors.



I want you to go to and you can see the URL here. Or if you're on the Neil Patel website, you can go to Tools and just click on SEO Analyzer. Or if you're on the homepage, at the very bottom there's a navigation called Tools. And again, click on SEO Analyzer.

And what this is, this is a simple free tool and it's a free report. It'll break down all the errors that you need to fix to be compliant with Google. So you don't actually have to manually create a checklist and go through them.

This tool already has that checklist built in. So for this case, I'm going to put in my own website and then click Analyze Website. And it takes some time to load. I've put in my website many, many times. So it's kind of cached.

Also, as you fix your SEO errors then you want to click Recrawl and it checks your website all over again for those 200 factors. So once you put in your website and it loads and depending on how large your website is it can finish within a minute or two or it may end up taking up to 30 minutes if you have extremely large website with thousands of pages and you just want to give it time and let it go through your whole website to see how compliant you are with those 200 checkpoints or more so checklist items that Google has when it comes to their ranking factors.

So as you can see here, it gives an overview of my website. My on-page SEO score, my monthly Google traffic, organic keywords, my backlinks, critical errors, warnings, recommendations and it even breaks on things like site speed cause that's important.

If you're in green, you're good to go. If you're not in green, you'll see either a yellow or orange or red check box here. And you just hover over the question mark and it'll tell you what it is and how to fix it. And again, you can see all the SEO issues.

So I want you to scroll back up and then first start with the critical errors if you have any, if you don't, go to Warnings. What is it and how to fix it? And I'll say, "Without enough text on a page, Google will have trouble understanding what the content is about. If Google doesn't know what the content is about, it won't be able to rank your content for the search terms you are targeting.

But as I mentioned, some pages shouldn't have a lot of words. Some pages should. My training page, I can probably add way more words to it. Contact page in German, not so much.

So I want you to go through each SEO issue. And once you fix them, click back to SEO Issues and you'll see, you know, all your errors where you can focus on the critical ones first.

And I have 17 pages with duplicate meta-descriptions. I probably should use Rel=canonical or block them off from Google, more so use Rel=canonical and that'll solve that problem. So as you can see, I have a lot of work to do here with fixing my meta-descriptions and making sure there's no duplicate. Same with title, right?

And once you do this with all your errors, your critical and your warnings, fix the ones that make sense. Sometimes not all of them make sense. And when you do that and you fix them, then you'll want to go back to SEO Report.

And then this click Recrawl website. That's it. If you do that, you'll get your on-page SEO score closer to 100. The general rule of thumb, anything 90 and above is amazing. Anything 80 and above is not too bad. Anything below that, you should work on continually improving. And you need to keep doing this.

And I recommend at least once a month. And the reason being is as you publish new content, you keep changing your website. As your business grows, you add more employees, you continually release new SEO errors.

So we're continually adapting this SEO analyzer, every time Google's making big algorithm updates. So then that way, you have a fresh updated list of things that you need to fix.

And this is the easiest way to do your SEO checklist, because instead of keeping track of each element, as Google adopts, this tool adapts with it as well.

So all you want to continually do is just rerun your website and just make sure you're up to date.

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    35 Responses to The SEO Checklist – How to Fix All of Your SEO Errors

    1. Binod Sir April 22, 2021 at 2:03 pm #

      First comment

    2. Binod Sir April 22, 2021 at 2:04 pm #

      Only one question. I hope you’ll reply.
      You are a brand, but if you have to build a new website from scratch. What would you do?(apart from adding regular content). Do you just try and test the ranking by writing SEO optimised article and wait for the result or work on a particular ranking post?

      • Jack Lee April 22, 2021 at 2:42 pm #

        Yeah, kinda agree with you. I’m curious too what would Neil Patel do, If he were to start everything from scratch. Hey Neil, maybe you should make a video about this.

      • Binod Sir April 22, 2021 at 2:45 pm #

        @Jack Lee are you a digital marketer?

      • Jerome Caballero April 22, 2021 at 2:53 pm #

        I agree. Waiting for Neil’s response too.

      • Neil Patel April 22, 2021 at 3:47 pm #

        You consistently keep pushing out great content and working to build up your domain authority over time so that you eventually start to see posts ranking 🙂

    3. anurag gupta April 22, 2021 at 2:04 pm #

      First comment after First comment

    4. Toniawyt April 22, 2021 at 2:04 pm #

      Thanks for sharing. Your tips have been helpful in growing my channel

      • Neil Patel April 22, 2021 at 3:47 pm #

        Great to hear!

    5. Vinod Trivedi April 22, 2021 at 2:07 pm #

      There is a problem that a new blogger could lost in a bunch of top bloggers so, how a new blogger could achieve success without the risk of outcompete.

      • haZh April 22, 2021 at 2:58 pm #

        I completely understand what you are pointing out, I do not personally believe everything that these so-called “SEO Gurus” say, I mean let’s be honest, these people do not know how the algorithm really works, these people are guessing it all with their past experience and show just a bunch of numbers that they didn’t even closely predict before it happened. Imagine if there were such clear instructions on how to rank on the first page of Google, everyone will abuse it, and it would be unfair to rank someone over someone else because they were all following the best ranking factors.

        All I understand is that Google is smart, and it’s a dynamic system, it will find a way to show your site and everyone else’s sites to the relevant users.

        Also not being on the first page of Google doesn’t necessarily mean people aren’t going to check the rest of the pages.

        Then why SEO? Use it to give clear signals to the search engine, and the rest is up to Google from thereon.

      • Neil Patel April 22, 2021 at 3:47 pm #

        There is always going to be competition. You just need to make sure you’re proving valuable content to your audience 🙂

    6. Arghya Mondal April 22, 2021 at 2:08 pm #

      Man you’ve been an inspiration

      • Neil Patel April 22, 2021 at 3:48 pm #

        Thanks so much 🙂

    7. Vinod Trivedi April 22, 2021 at 2:08 pm #

      The future is digital but is there a place for blogs how to turn blogs into an authority sites?

      • haZh April 22, 2021 at 3:36 pm #

        nielpatel(dot)com is a blog, so I guess that answers the first half of your question. About turning blogs into authority sites, there isn’t any official information on how Google does it, or if they even do such a thing, and I assume this whole “authority” thing is a made-up thing from the “SEO Gurus” themselves. Imagine a site that already has an authority unfairly ranking over a new site, imagining the existence of such a system is confusing in some cases.

      • Neil Patel April 22, 2021 at 3:48 pm #

        Yes there is, and through consistent efforts 🙂

    8. Kunal Kumbhar April 22, 2021 at 2:13 pm #

      How to write content as per Google product review update
      please guide which things we add in our content so it completes needs of Google product review update

    9. Marketing Harry April 22, 2021 at 3:24 pm #

      SEO analyzer is quite helpful, Neil. Great video and explanation.

      • Neil Patel April 22, 2021 at 3:55 pm #

        Glad you think so!

    10. Kevin Pawsey April 22, 2021 at 3:40 pm #

      great tool, I have started using on my website, and pointed out some major boo boos that really were a quick fix. I have a question though: when you have gone through and fixed what you can fix, and you are happy with it… what then? Should you go back and re-submit your sitemap.xml to Google, or do you just wait for the next Google crawl and hope that your ranking improves?
      Thanks for all your great content!

      • Neil Patel April 22, 2021 at 3:57 pm #

        I would just wait for Google to index the changes 🙂 Otherwise you can use the ScreamingFrog tool.

      • Kevin Pawsey April 22, 2021 at 4:05 pm #

        @Neil Patel thank you for taking the time to reply… I usually find that my site gets trawled about once a week… so I guess that isn’t so bad… but…. ScreamingFrog? … that has got to be worth a Google! lol

    11. Smail Jary April 22, 2021 at 3:49 pm #

      Thank you Neil, I have an issue with my sitemap xml is that will affect ranking on google ?

      • Neil Patel April 22, 2021 at 3:56 pm #

        No it shouldn’t affect you’re ranking. Sitemaps are more of an aid to help Google figure out what your page is about 🙂

      • Smail Jary April 22, 2021 at 4:09 pm #

        @Neil Patel Oh that’s great to know, thank you again 🙂

    12. MissCamco April 22, 2021 at 3:59 pm #

      Super helpful, thank you!

      • Neil Patel April 22, 2021 at 4:09 pm #

        You’re welcome!

    13. Weik Fitness - Matt Weik April 22, 2021 at 4:05 pm #

      What do you use to fix the duplicate meta descriptions when it has /page/3 or /page/35? Such as a blog that has multiple pages you mentioned to use something to blog those from Google?

    14. Suresh Rai April 22, 2021 at 4:32 pm #

      Big, Big and very very big Thank You! Neil Uncle. I have a micro niche affiliate site and My main keyword for my new blog post is “Best Washing Machine in India”. But what should I put on blog post permalink. Should I remove stop words best and in. Should I remove these stop words and only put “washing-machine-india” in my permalink. (MY target country is India). Please Help.

    15. 9ja Celebs Bio April 22, 2021 at 5:07 pm #

      My On-Page Seo is 75 is it good?

    16. FAIG ALGA April 22, 2021 at 6:30 pm #

      THANK YOU a lot Neil
      I am constantly learning from you

    17. Money Online Simple April 22, 2021 at 8:22 pm #

      There has never been a better time in the history of the world to start your
      own business from home. You can do it guys! Good luck out there! 🙂

    18. Harutyun Sahakyan April 22, 2021 at 8:27 pm #

      Hi Neil, thank you for a great video. I have a question, is SEO score 79 good? My website is live about 5 days and i don’t see much traffic from organic searches, does it require some time for google to index or i am doing something wrong?

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