What Would Neil Patel Do If He Owned Your Website (And You Should Start Doing Too)

If I owned your business, I would do things differently. Hey, everyone, I'm Neil Patel, and today I'm going to break down what Neil Patel would do if he owned your business or website. Look, there's six questions I would ask if I owned your business. These questions will open up new opportunities and make you grow your traffic and sales. So let's dive right in.

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Question number one, do you have a winning product or service? And here's what I mean by this, no matter how good of a marketer you are or a business owner you are, if your product or service isn't amazing, you're not going to do well in the long run.

And one way that you can see if you're going in the right direction is by doing a NPS survey. So NPS stands for Net Promoter Score. It pretty much tells you how good you're doing. The higher the number, the better. And what I would do is, as you're doing this NPS, keep getting feedback.

So if you have low scores and people aren't satisfied with your product or service, ask them why, ask them what you can improve. Because, if overall in the long run, if you continue to improve your product and service and iterate it, you won't have the best score right away from day one. But over time, as you improve it, what you'll find is you will get way more word-of-mouth sales.

The second question that I would ask is do you have a proven sales process in place? Look, I don't care how good someone is at marketing, sales really does win at the end of the day.

Even if your product is better or you're first to market, if you suck at sales, you're not spending enough time in that, you're not going to do as well.

The third question that I would ask is have you built a marketing funnel? Look, in marketing, costs have continually gone up. Marketing is no longer affordable. It keeps going higher and higher over time, and that's not really going to change.

But how do you make the numbers work with marketing continually going up in expenses? Whether it's paid ads or SEO, you still got to pay for people, time, sometimes you have to pay for the ads spots, but marketing is going up. Well, the way you counteract this is by improving your conversion rate, and that's things like testing your button color, or copy or images, and you should be doing that.

The fourth question is, do you collect leads? I don't care if you're B2B, B2C, e-commerce, service, you need to collect leads. What I mean by a lead is at least collect the email address. If I have an e-commerce site, when someone leaves, I may offer them a coupon code, offer a discount if they put an email address.

Fifth question is, is your website minimally optimized from a on-page perspective? Because, if you haven't really optimized everything you need to fix that. So what I would do is head over to Ubersuggest and put in your URL. Once you put in your URL in the left-hand navigation, go to the Site Audit report. The site audit report will break everything down from the SEO standpoint and then they'll show you your errors. It'll show you even things like Google Core Vitals information, like load time, how well you're doing, what you need to end up fixing.

The sixth questions that you need to ask yourself before you're getting organic traffic, what's your traffic strategy to getting sales? The best approach is typically going to be the outbound sales, paid advertising, partnerships, affiliates. All those kinds of things work extremely well.

So let's say there's these e-commerce development shops that are redoing people's Shopify site or big commerce site. We'll work with these dev shops because they're like, hey, these guys have this traffic, they have this big e-commerce store. They need people to drive more traffic and fine tune it.

So then we'll partner up with these dev shops, And then, on the flip side, we may have customers that we're driving a lot of traffic to. These e-commerce sites are getting bigger, and we're just like, hey, your site's a mess. You need to clean up your code. We recommend talking to that dev shop over there. So it's a win-win situation.

And if you follow those tactics that I just broke down in this video, or you just ask yourself these questions, you'll find more opportunities for you to grow.

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    33 Responses to What Would Neil Patel Do If He Owned Your Website (And You Should Start Doing Too)

    1. kadiatou drame August 2, 2021 at 2:02 pm #

      my children and I have been watching your video for well now you always make our day my little girl who is 5 years old ask me to start channel like this so I did I will like to invite you to check it out

      • Neil Patel August 2, 2021 at 3:20 pm #

        That’s awesome 🙂 Keep on killing it, my friend

    2. Prateek August 2, 2021 at 2:02 pm #

      Is it better to hire a remote worker or an agency if you want to outsource digital marketing of your business

      • Suraj Roy August 2, 2021 at 2:11 pm #

        Hey i can rank your site on cheap prices

      • Piyush Singh August 2, 2021 at 2:11 pm #

        Depends. If your budget is high and you don’t want to manage 10 people for QP different things, go for agency.

        If not go with a freelancer or remote employee. Make sure don’t hire people based on ratings, I had bad experience multiple times

      • Neil Patel August 2, 2021 at 3:21 pm #

        You need to do research on both and see what is a better option for you 🙂 I personally recommend agency, but that’s just me. Feel free to schedule a call with my agency https://bit.ly/3zJQztF

      • Prateek August 2, 2021 at 4:04 pm #

        @Piyush Singh Which option would be cheaper?

    3. Abhishek Verma August 2, 2021 at 2:02 pm #


    4. Hasib J August 2, 2021 at 2:03 pm #


      • Neil Patel August 2, 2021 at 3:21 pm #

        Thank you!

    5. Jelena Catherine August 2, 2021 at 2:06 pm #

      The rich get richer because they talk about ideas, the poor get poorer because they sit around and talk about people.

      • Prática verdade August 2, 2021 at 3:40 pm #

        Mr robert is obviously the best,I invested $6,000 and he made me a profit of $34,000 for me just in 15day

      • Mark Avalos August 2, 2021 at 3:48 pm #

        @Prática verdade You got to get up and make a move, because the world will never see you till you do, know they don’t really care what you’re going through.

      • Dru Lozano August 2, 2021 at 4:06 pm #

        @Mark Avalos You can always say that, I’ve never seen someone as perfect as Mr Steven Robert, he knows how to analyse trades, and with his strategies he earned me so much profit. Made me £19,800 in 16 days of working with him.

      • Benjamim Cowen August 2, 2021 at 4:10 pm #

        @Dru Lozano   Amazing to see Dr. Nicholas Steven Robert recommend here, I use his sērvices and it’s been a good s0urce of inc0me over the last few months, his strātegies are very reliåɗble and results oriented.

      • Benjamim Cowen August 2, 2021 at 4:13 pm #

        I just looked him up on G000gle, Mr Robert is obviously good at what he does

    6. VRUGE POST August 2, 2021 at 2:29 pm #

      He neil ,
      Can you please say how many hours you spend per blog including everyting keyword research to topic research to writing .
      Please can you tell approximate number of hours please .

      • Neil Patel August 2, 2021 at 3:23 pm #

        Nowadays, since I’ve been doing it for so long, I can write a blog in just an hour or two 🙂

        However, now I do have a team that helps me get content out regularly!

      • VRUGE POST August 2, 2021 at 3:26 pm #

        @Neil Patel thank you neil

    7. damini parande August 2, 2021 at 2:56 pm #

      Hey Neil!! Great to see you on screen after a long time.. How do you collect the NPS for a locally listed business?

      • Neil Patel August 2, 2021 at 3:26 pm #

        I don’t think you can. It’s only for your business.

      • damini parande August 2, 2021 at 3:28 pm #

        @Neil Patel you mean saas business?

    8. Marketing Harry August 2, 2021 at 3:19 pm #

      I feel like the first question is the most important one! If you don’t have a great product, whatever else you do will not really help. Extremely useful video, mate!

      • Neil Patel August 2, 2021 at 3:26 pm #

        Thanks, Harry 🙂

    9. Ajeet Singh August 2, 2021 at 3:37 pm #

      Neil sir please help me which platform I am start my online journey

    10. Sulaiman Muheeb August 2, 2021 at 3:54 pm #

      Hi Neil… I’m a beginner in the digital marketing industry and I’m starting to implement everything i have learnt by building my marketing website. I have never worked a freelance or with an agency before. How should I price my services. Secondly, should I put my pricing structure on the website or discuss pricing with potential clients when they call or email

    11. R_Syed August 2, 2021 at 3:55 pm #

      With that said, ideas comes first, then a great demand for a product and eventually a bit of luck for success.

    12. egreens August 2, 2021 at 5:01 pm #

      Solid knowledge applied, work smart open vision max effort

    13. dean feldman August 2, 2021 at 5:10 pm #

      These videos are tons hype small value

    14. Mike Kong August 2, 2021 at 5:30 pm #

      Hey Neil – can I come work for you????

      • Miguel Vargas August 2, 2021 at 7:51 pm #

        Neil- Yes

    15. sazid August 2, 2021 at 6:01 pm #

      Thanks 🙂

    16. Rameshkarthik.G August 2, 2021 at 6:27 pm #

      Hi Neil sir, I have impressed by your videos, by that I have improved my content writing skills great. Also I’m interested to work on your blog as a content writer, as I have 2 yrs 4 months of experience in Content writing. Can I please get a chance to Be an employer with you. Hope you will reply

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