Eric Schmidt the ex-CEO of Google once said, brands are the solution, they're not the problem, right? It's how you sort out the good companies from the cesspool. And I'm paraphrasing his quote, but you guys get the point. It's pretty much saying brands are important and brands are a key factor in Google's rankings. […]
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How To Create A Compelling Brand – Module 7 – Part 2 – SEO Unlocked
Today is another day of SEO Unlocked. Today we're going to be covering branding and methodologies. So what is a brand? Well according to Elon Musk, a brand is just a perception and perception will match reality over time. Sometimes it'll be ahead, other times it'll be behind but brand is simply a collective perception […]
A Deep Dive Into Branding, Data & Experience – Module 7 – Part 1 – SEO Unlocked
This is our last week of SEO Unlocked. And today we're going to be covering brand and experience. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: SEO Unlocked Course Playlist: Ubersuggest: Survey Monkey: ____________________________________________ Now with that, let's dive right into step number one, understanding your market. Look, how do you know […]
Using Your Own Brand As Your SEO Secret Weapon
If you want to thrive in SEO, you need to build a brand. Companies and websites that have invested in building a brand are becoming more and more prominent when it comes to ranking higher up on search results. But even people who didn't have a search presence, like Kylie Jenner, have built websites with […]