8 Things To Master in SEO – Do You Know Them?

People really overthink and over-complicate SEO. But if I had to break it down to the bare minimum essentials that you need to master in order to get SEO, it wouldn't be a lot. Today I'm going to break down eight things to master in SEO. Do you know them?

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The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) :
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The first thing I want you to master is studying search results and competitors.

You can use Uber Suggests, you can type in any keyword and we'll show you not only all the other similar keywords, but I'll also show you who's ranking in the top hundred positions. How many social shares they have, how many backlinks they have. How many other phrases that they're ranking for, heck it even tells you all about their content as well.

The second thing that you need to do is start planning and strategizing.

What are the keywords that you can win versus the ones that are going to be a waste of time? Look, search volume is everything, you need to look at what people are ranking for, and see whether or not that you can replicate those kinds of metrics.

And Uber Suggests, if you look at the keyword ideas report, it tells you how a keyword is. Go after keywords that have an SEO difficulty score of less than 40. Those are easier to rank for.

Uber Suggests will also tell you how many backlinks you need to rank for any given keyword. And that's integrated within the SEO difficulty score.

The next thing I want to cover is writing.

SEO is all about delivering what people need and doing a better job than anyone else. Writing content is going to be crucial to anyone running an SEO campaign, even if you're outsourcing it.

The other thing that you need to know is basic HTML.

You'll need this skill because you need to edit title tags, meta tags, you need to add schema markup like the FAQ schema markup, it's a great way to get higher rankings. You also need a tracking code on your site like Google Analytics. And then hey, is that traffic converting into conversions, Google Analytics will tell you this. You need to figure out how you can structure your site.

If you don't know basic HTML, you're probably going to have to hire a developer.

The next thing you need to learn is analytics.

And remember, SEO is all about providing the best user experience. So you need to look at things like conversion rates per page and channel, bounce rates, time on site, traffic by channel and month over month growth rates. This will all help you determine how you can grow from an SEO standpoint, but from a user experience standpoint as well.

The next one, self-management, SEO is multi-faceted.

If you're a bit lost, start off with the site audit report within Uber Suggests, because that site audit report will end up breaking down what you should focus your time on first, second, third, fourth, fifth, etc. based on what's going to have the biggest impact to your ranking.

The next thing you need to do is be willing to constantly learn.

SEO changes rapidly and every day something different can happen to alter your industry, whether it's Google doing an update, like the medic update, or just a general algorithm change, or hey, you have new competitors who are copying all of your schedules and doing it better than you.

You need to read each and every single day and learn from other people in your industry as well, even if that takes some time out of your day.

Most importantly, you need to write conclusions from your SEO experiments and understand what are the lessons that you can learn from each success and each failure that you have because not everything you're doing is going to work out.

And last but not least cold outreach.

It's important to master cold outreach, whether it's by email, social media, or even phone calls. How do you pique a stranger's interest and get them to link to you? How do you craft that introduction, that you're so likable and approachable that people want to converse with you? How do you craft amazing subject lines? How do you persuade other people to take action? These are all skills that you need to master if you want to do well with cold outreach.

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    17 Responses to 8 Things To Master in SEO – Do You Know Them?

    1. Deepak Kumar February 3, 2020 at 3:01 pm #

      Sir can I use spinner tool in my WordPress

    2. Aniket Ani Music February 3, 2020 at 3:05 pm #

      You are my motivation and one day I will get success.

    3. Autism IS February 3, 2020 at 3:06 pm #

      Always GREAT information Thank you so much, i have been sub’d to your channel for a few years and always watch your videos and Never am i disappointed to sit down and watch for however long your videos are for!

    4. Sumit Kumar February 3, 2020 at 3:15 pm #

      Thanks Sir this information was very helpful for me

    5. Shelly Hopkins February 3, 2020 at 3:18 pm #

      This was awesome I want more, keep it coming!

    6. Skill F February 3, 2020 at 3:24 pm #

      Brilliant video learned a lot. thanks, Neil. 🙂

    7. Camilo Rios L. - Libertad Financiera y más February 3, 2020 at 4:14 pm #

      Great work as usual Neil! If it sounds interesting to you, could you please do a video on how to optimize for Wix users?

    8. Digital Debunked February 3, 2020 at 4:15 pm #

      **Notification Alert Squad** love your videos because they are so concise.

    9. Rajat Agnihotri February 3, 2020 at 4:18 pm #

      After google Latest update, My ranking boosted ..!

    10. Vinod Trivedi February 3, 2020 at 4:39 pm #

      Sir, what I like about the blogging is that I have read somewhere that blogging earning potential is limitless is it true?

      Sir you are very friendly and inspired so, many so please sir guide me .

    11. Vinod Trivedi February 3, 2020 at 4:46 pm #

      Sir, content is King so how to create a Best content how to select the niche ?

      Can I turn my blog into a startup? Can I use my email list to make the customers of my startup?

    12. Harish Nemade February 3, 2020 at 5:11 pm #

      Hey Neil Sir,
      I Request you to Create a Video for those Students who Are Interested in Digital Marketing. Which Career He should pursue? What should he do to start from scratch?
      It will be helpful for those Students who are interested in Digital marketing.

    13. S_Roobel February 3, 2020 at 5:44 pm #

      What an idea, Sir Jee!!!

      Thank you Boss!

    14. Mahadev Gitte February 3, 2020 at 5:49 pm #

      Hello Neil Sir,
      Can you tell me what is long tail keyword and how can we rank those keywords?

    15. chris windley February 3, 2020 at 5:52 pm #

      Neil – Great overview … I am going to use this tomorrow !!

    16. Captain Affiliate February 3, 2020 at 6:31 pm #

      Hi. Waiting to hear back from you on Facebook

    17. Dayvonne'Ta Buckley February 3, 2020 at 9:41 pm #

      I like your videos and they are useful to me . Repetitive though . You can easily fit 6-7 of your videos in one .

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