How to Boost Your SEO Traffic with Sleeper Content (And Stop Promoting Worthless Content)

You look at all these SEO tools out there, whether it's Ubersuggest, Ahrefs, Semrush, Moz, and you type in a keyword, like I typed in marketing tools here, and you'll see a SEO difficulty number which tells you how hard it is to rank for that keyword on Google. Now, this data is pulled through backlinks, but how can you figure out if a keyword is really easy or not to rank without going through all the effort of promoting the content? Today I'm going to break down how you can increase your traffic through sleeper content.

Ubersuggest (Free SEO tool):

How to Do SEO For A Tiny Site With No Backlinks (video):

My Favorite SEO Hack to Increase Website Traffic (video):

As I mentioned earlier, if you use a SEO tool and you type in any keyword, whether it's marketing tools or even just something like marketing, you'll see how difficult it is to rank for a keyword. And some of these keywords are really easy to rank for. Some of them are much harder to rank for. But does that mean that you can't rank for these keywords if you don't have a ton of backlinks? No, that's not the case, and the reason being is Google uses many factors. Links are just one aspect of it. Traffic without putting tones of effort through sleeper content.

So let's head over to the website. As you can see here, here's my homepage. Scroll down, a little bit about me. And then now let's go to the blog where you can find all my content. Now I'm going to show you my content. I want you to see what's off, okay.

Some have little to no comments, like 12 or 8. But why is that? Why are some posts doing extremely well and others aren't? Well, I'm going to share a little secret with you. The posts that tend to have a lot of comments I promote. I push on social media, like Facebook, Instagram, videos, and my live sessions. I'll cross-link to them more. I even do email blasts, push notification blasts.

I give a ton to promote them so that way people get to know that content, they want to share that content, and hopefully it ranks higher. But you can only send so many email blasts in a day. You can only send so many push notification blasts. You can only promote so many posts on Facebook on your fan page before your audience gets irritated that you're sharing five pieces of content a day.

So let me tell you a little secret on what I do. I create a ton of sleeper content.

I'll cross-link. I'll promote it more. I'll try to build links by manually outreaching to sites. I'll push it on social media. I may even do the email blast. But what I'm doing is I'm creating tones of content and publishing it. But most of my content that I publish like that, this is what I call sleeper content, which if you're publishing it, you're not really telling too many people about it, you're not marketing it, it doesn't all rank.

A lot of these pages that I'm writing content on aren't ranking in the top 10 results or top 10 pages on Google. But a good portion of them are, and all I'm doing is just publishing content. The moment it gets to page two, I'll start doing more marketing to try to get it to page one. And really what I'm looking at is not if it hits page two. I'm looking to see if it hits the top of page two or bottom of page one.

I've been doing this strategy for years. It works really well. And you probably haven't seen a lot of this content because I don't push it out in email blasts or social media mentions, but it works really well, and that's how I've grown my traffic to millions of visitors a month. So let me know your thoughts. Curious if you like this strategy.

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    26 Responses to How to Boost Your SEO Traffic with Sleeper Content (And Stop Promoting Worthless Content)

    1. sanakhanofficial June 10, 2021 at 2:04 pm #

      You’re really so good to learning

    2. Tushar Singh Bisht June 10, 2021 at 2:08 pm #

      Sir today I have got my first email newsletter signup

      • Neil Patel June 10, 2021 at 3:03 pm #

        Congratulations 🙂

    3. Pineapple Crush Me June 10, 2021 at 2:11 pm #

      This strategy takes some pressure off ☺️

      • Neil Patel June 10, 2021 at 3:03 pm #

        Good 🙂

    4. S_Roobel June 10, 2021 at 2:12 pm #

      Hail Boss Patel! Sleeper content?
      My country has been initiated the project of making sleeper buses, but sleeper content?
      Plaese, disclose your formula about how to making a sleeper content. I wanna create some of those to fall my nerd boss asleep. Please, make a video on that, won’t you?

      • Neil Patel June 10, 2021 at 3:06 pm #

        It’s essentially pushing out content and letting it grow organically over time. If it starts to get up in the SERPs I promote it to give it a boost 🙂

      • S_Roobel June 10, 2021 at 3:41 pm #

        That said @Neil Patel, based on one of your responses to @damini parande, if there’s not too much to acquire from insights before publshing a content, it comes effective after posting, right Boss?

    5. Vinod Trivedi June 10, 2021 at 2:14 pm #

      Google trying to make money from ads as much as possible. So, clearly if someone can develop a platform who can get the maximum ad listing then definitely it would make a dent in Google.

      • Neil Patel June 10, 2021 at 3:07 pm #

        There are tons of other search engines out there such as Bing and DuckDuckGo 🙂

    6. Tope Alao June 10, 2021 at 2:15 pm #

      Thanks for this

      • Neil Patel June 10, 2021 at 3:06 pm #

        You’re very welcome.

    7. damini parande June 10, 2021 at 2:37 pm #

      What’s the purpose of sleeper content?

      • Neil Patel June 10, 2021 at 3:08 pm #

        It’s publishing tons of content and seeing what organically starts to see results over time 🙂

      • damini parande June 10, 2021 at 3:13 pm #

        @Neil Patel like having a content that has potential and waiting for that to rank on google?

      • S_Roobel June 10, 2021 at 3:37 pm #

        Now I understand. Thanks a bunch Boss @Neil Patel

    8. Vivek Banerjee June 10, 2021 at 3:40 pm #

      Neil I have seen you website in ADA compliant. Do you have any recommendation to use any tool or have checklist to acheive this for any website?

      • Neil Patel June 10, 2021 at 7:04 pm #


    9. Madhur Bajaj June 10, 2021 at 4:33 pm #

      Awesome information. Thanks

      • Neil Patel June 10, 2021 at 7:03 pm #

        + /1. /7. /7. /3. /6. /6. /9. /0. /9. /2. /1

    10. Vitthal Kalamkhede June 10, 2021 at 4:39 pm #

      Thanks Neil for sharing. Can you tell How do you optimize site for international markets?

      • Neil Patel June 10, 2021 at 7:03 pm #

        + /1. /7. /7. /3. /6. /6. /9. /0. /9. /2. /1

    11. Salimah Haji June 10, 2021 at 5:45 pm #

      Thanks. How long do you give your blogs to rank organically before marketing?

      • Neil Patel June 10, 2021 at 7:02 pm #

        + /1. /7. /7. /3. /6. /6. /9. /0. /9. /2. /1

    12. Vishal Gupta June 10, 2021 at 7:39 pm #

      You are ranked on 2nd or 3rd page because your website authority is pretty awesome.
      But if someone just starting their blog so they can also rank like you on that keyword ?

    13. Marketing Harry June 10, 2021 at 8:46 pm #

      Helpful information to increase your traffic through sleeper content! Publishing content matters and after some time if that content is performing well, it’s good to promote it just like you do.

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