How to Use Advanced Features in Google Analytics – Module 06 – Lesson 3 – SEO Unlocked

Today in SEO Unlocked we're going to be going over Google Analytics part two. In other words, I'm going to help you master Google Analytics and got into some of the nitty-gritty details that you need to know to really succeed.

Download the assets mentioned in this video:

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Google Analytics:
Google Search Console:

So the big problem that you may end up facing with Google Analytics now that you have it up and running is, "Hey, what are "the keywords that are driving traffic to me?" With paid advertising you'll see them right away, but if you're not using paid advertising, a lot of your organic and SEO traffic will show you "not provided," and they ended up making this change in October 2011 to help protect users' privacy.

And what you want to do is add a filter, and when you click add a filter you'll go through and you want to end up putting Search term not provided, you'll also want to end up putting Request URL and just copy it literally verbatim, and then Campaign Term you want to end up putting that.

In addition to that, another easy thing you can do is connect your Google Search Console account to your Google Analytics account and that'll also start showing you data of all the keywords that people are finding you from when it comes to SEO standpoint.

Another problem that you're going to be facing is dark traffic. So, when you look at your site you'll probably see that maybe 20% of your traffic is direct. It shouldn't be more than, let's say 38, 40%, but in general what you'll find is, if it's too high and you're not getting much traffic at all it could just be you going to your site a lot of times and that'll be considered direct traffic.

So, what I want you to do is create a new segment and click on Add Segment and then from there click on New Segment, and what I want you to do is click on Traffic Sources, contains direct, and then I want you to add a condition in which you say is none of and it's pretty much not your homepage.

You also want to use that data to make informed decisions. And I'll break in a bit on how to find more data within Google Analytics so you can make informed decisions, but it's super important because within your organization or your company, look we as individuals, even me, we don't know everything.

So within your Google Analytics you can click that small dropdown arrow and you can start adding annotations. You'll also see on the right side there's a little blue link that says Create new annotation.

In your navigation you want to go to Behavior, Site Content, and All Pages, and this will show you when you see spikes what pages are doing the best over time, and those are more of the pages that you want to create, especially if they're driving sales, leads, and conversions. You can do the same thing with your landing pages.

I also want you to check your social media traffic. What social channels are driving you consistent traffic, and also look at the goal completion from those social channels because now you can see which ones are also driving revenue.

I also want you to check out your campaigns if you're doing pay-per click traffic or any ads, and when you go under Campaigns in your left navigation, or Acquisition, Google Ads, Campaigns, you can quickly see if it's working or if it's not. Now, one thing to note here is we typically see the conversions, the numbers that you see in this report, not always match up 100% with your database.

You want to do more of what's working and less of what's not. And the other thing that you want to end up doing is track that over time because once you make those changes within Search Console, usually within 30 days you can see if you're getting better results from it or if you're not.

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    30 Responses to How to Use Advanced Features in Google Analytics – Module 06 – Lesson 3 – SEO Unlocked

    1. Hakan Kaçar June 11, 2020 at 2:01 pm #

      Turkish subtitle please 🙂 all videos

      • Neil Patel June 11, 2020 at 5:18 pm #

        Thanks for the suggestion!

    2. NATIONAL VLOGS June 11, 2020 at 2:01 pm #

      I am first msging you..
      plz tell us specific about youtube SEO

    3. Gaurav Sharma June 11, 2020 at 2:05 pm #

      big fan sir, i learned a lot from you. thanks for all these superb videos

      • Neil Patel June 11, 2020 at 5:19 pm #

        You’re most welcome 🙂

    4. Maruf Ahmed June 11, 2020 at 2:06 pm #

      Hey Neil how to rank number one on google

      • Amaan Talpur June 11, 2020 at 2:14 pm #

        what’s your business about ? whats your content?

      • Maruf Ahmed June 11, 2020 at 2:15 pm #

        Amaan Talpur Blog

      • Neil Patel June 11, 2020 at 5:19 pm #

        Take my free course!

    5. HDS Gaming June 11, 2020 at 2:06 pm #

      When you started blogging??

      • Neil Patel June 11, 2020 at 5:19 pm #

        Over a decade ago

    6. Secrete Voice June 11, 2020 at 2:07 pm #

      Hi Neil! I want to learn Google console issues fixation. Please share guide regarding this.

    7. Trent Kennelly June 11, 2020 at 2:13 pm #

      Whoa that “not provided” filter tip is killer. Been squeezing everything I can out of Google Analytics for years to huge effect and literally never heard that before. Amazing!!

      • Neil Patel June 11, 2020 at 5:21 pm #

        I’m happy to help 🙂

    8. FRIENDS fandom June 11, 2020 at 2:14 pm #

      Thankyou sir you have taught a lot of things which might help any beginner

      • Neil Patel June 11, 2020 at 5:22 pm #

        It’s my pleasure 🙂

    9. My everyday marketing June 11, 2020 at 2:43 pm #

      Google analytics is such a useful tool when used correctly! Another great lesson!

      • Neil Patel June 11, 2020 at 5:23 pm #

        It really is!

    10. Manoj Agadi June 11, 2020 at 2:55 pm #

      Very Very useful information about Google Analytics Sir. Thanks for providing the useful tips on how effectively one can use Google Analytics.

      • Neil Patel June 11, 2020 at 5:24 pm #

        You are most welcome!

    11. ANKIT Rawat June 11, 2020 at 3:06 pm #

      Please tell me how to install Google analytics in WordPress (Free plan).
      I can’t install plugin in WordPress. And can’t edit php

    12. Kunik Jindal June 11, 2020 at 3:09 pm #

      Great video. Tips to make you site load fast should also be a part of your course.

      • Neil Patel June 11, 2020 at 5:24 pm #

        Good tip! Thanks for the feedback

    13. Sk Sohel June 11, 2020 at 5:34 pm #

      As I told you before that I am just a beginner and don’t know how to set up Google analytics. But we don’t fear because we have Neil who tries to solve our problems. Thanks….waiting for the next one

    14. zala zala June 11, 2020 at 6:15 pm #

      I am new student of computer science. I am creating new website for my brother’s business in Australia. Can you help me in seo ranking.
      I don’t have enough knowledge for SEO.

    15. Fact & Fun June 11, 2020 at 6:45 pm #

      Is ubersuggest free?
      Or to what extent it is free?
      Please tell us sir..
      It is very much hard for small entrepreneurs like me to afford a paid version of keyword tool…

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