STOP Using Facebook Ads – The Best Alternative Ad Platforms

Facebook ads are getting more and more expensive and more competitive. Yes, there is a huge ROI from running Facebook ads, but that's if you have amazing copy, good images, good videos, you figured out how to target the right audience. And if you figured it all out, you should keep using Facebook Ads because those will make you an arm and a leg. But, if you haven't figured it out, don't worry, because today, I'm going to teach you the best alternative ad platforms that you can generate ROI from.

YouTube Ads:

Instagram Ads:

Pinterest Ads:

Twitter Ads:

LinkedIn Ads:

Much like Facebook, YouTube offers the same kind of audience segmentation that can put you in front of the right people, at the right time with the right message. You can segment by gender, age, language, topics, keywords, it works at a cost per view basis and this can range from 10 cents to 30 cents per view. And depending what country you're targeting, it could even be less.

If you're marketing product or services that have a very huge appeal, like let's say e-commerce products, this could be an amazing channel for you, heck, even if you're selling eBooks, it can do wonders for you.

Now, here's the big difference between YouTube ads and Facebook ads, we found that YouTube ads are a bit more expensive than Facebook ads, usually by around 10% to 15% but they also tend to convert better as well, so it makes up for the difference in cost.

The second alternative I have for you, Instagram ads.

Yes, Facebook owns Instagram, but through Facebook ads, you can specifically just target Instagram. Instagram has gone through a massive growth over the last few years and now it has more than a billion monthly active users.

More than half of Instagram's users visit the platform at least once per day, so it's definitely a very active user base. Not only that, if you want to expand internationally, you'll be happy to know, as much as 80% of the platform's user base lives outside of the United States. There's one great think about Instagram ads that you have to know about, right, it has the same ground level of segmentation that Facebook ads offer.

In other words, you can get really nitty gritty with who you're trying to target. Because Instagram ads are so image-focused and video-focused, you have to do an amazing job at creating content, that creates that visual impact. If your ad doesn't create that visual impact, it's not going to work.

Now, these are ad formats that you can use, photo ads, video ads, carousel ads, slideshow ads, story ads. If your ads have too much text, you won't do well on Instagram and they'll even notify you when you're uploading a ad and it has too much text, their system knows and it tells in your in advance because they want you to succeed as well.

The next alternative, Pinterest ads.

According to Shopify, 93% of Pinterest's 300 million active users are using Pinterest to plan their purchases. The average order value of sales coming from Pinterest coming from Pinterest is $50, that's higher than any other major social platform. Much like other platforms I'm mentioning in this video, it helps you get traffic, awareness, video awareness, engagement in your pins and app installs, that means you can accomplish a lot for your business goals through Pinterest, especially if you content has visual appeal and you're selling eCommerce products.

The next platform, Twitter ads.

If you think Twitter is dead, you may want to look at the facts again. Their growth has plateaued over the recent years, but they still have over 330 million active users and 42% of Twitter users access the app each day, sending hundreds and millions of tweets according to Pew Research. 24% of U.S. adults use Twitter, so it can be extremely helpful to reach your target audience. There's several different objectives that you can optimize your campaigns for on Twitter.

App installs, followers, tweet engagement, promote video views, website clicks or conversions, app re-engagement, end-stream video views, right pre-roll and awareness. Much like Facebook, it allows you to pay for a click, for a view and website traffic, it's a really good ad platform.

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    36 Responses to STOP Using Facebook Ads – The Best Alternative Ad Platforms

    1. Insta Tech HD February 29, 2020 at 3:36 pm #

      Thanks bro

      • Neil Patel February 29, 2020 at 9:34 pm #

        No problem, bro!

    2. Insta Tech HD February 29, 2020 at 3:36 pm #

      Thanks bro

      • Neil Patel February 29, 2020 at 9:34 pm #

        You’re welcome!

    3. dhruv grover February 29, 2020 at 3:37 pm #

      Every platform has its own advantages and disadvantages and behaviour on every platform is different…
      Can’t agree on this point

      • Pravin Ravi February 29, 2020 at 3:45 pm #


      • Neil Patel February 29, 2020 at 9:37 pm #

        You’re right in that fact, my friend! I think the biggest thing I was trying to point out is that Facebook ads are getting increasingly expensive and there are other options out there 🙂

    4. Fareed Sultan February 29, 2020 at 3:38 pm #

      Hello neil,
      Please make video on choosing profitble niche for blog.. and how specified it should be.

      • Neil Patel February 29, 2020 at 9:38 pm #

        Thanks for the suggestion, Fareed 🙂

    5. venkatesh kumar February 29, 2020 at 3:39 pm #

      Awesome topic Neil. Do more on ads topic than just SEO.

      • Yolanda Esther Lopez February 29, 2020 at 4:28 pm #

        I agree with you, i want to know about advertising

      • venkatesh kumar February 29, 2020 at 4:33 pm #

        @Yolanda Esther Lopez hope Neil Patel will consider our suggestion

      • Neil Patel February 29, 2020 at 9:38 pm #

        That you for that feedback, friend! I’ll add more of that type of content to the list.

    6. Shaggad M February 29, 2020 at 3:40 pm #

      YouTube ads, Instagram ads, Pinterest ads, twitter ads, linked in ads,

      Thanks Neil!

      • Neil Patel February 29, 2020 at 9:38 pm #

        You’re welcome!

    7. Manifest Freedom February 29, 2020 at 3:48 pm #

      So many alternatives to choose from. I would say focus on one, master it and then go to another if it makes sense. Awesome video as always Neil.

      • Matthias Schwehm Selbstbewusstseinsbremsen lösen February 29, 2020 at 4:16 pm #

        That’s my thinking, too. 🙂

      • Neil Patel February 29, 2020 at 9:41 pm #

        That’s a good way to go about it! As long as you’re testing out your other options as well.

    8. Anil naga venkata manikanta Tirumanadham February 29, 2020 at 3:54 pm #

      From country to country again the platform performance varies. Thanks for the video sir. Expecting a special video for Indian social media trend.

      • Neil Patel February 29, 2020 at 9:50 pm #

        Glad you enjoyed it and thank you for that suggestion 🙂

    9. Alien Seit February 29, 2020 at 3:58 pm #

      Thanks for suggesting all these platforms. I find that these platforms can also be used in different stages of your marketing funnel. For example, you can use Youtube Ads for awareness, and with existing customers use IG/FB ads to re-target them for a new product release. It depends on what else you have lined up in your funnel and how your ideal repeat customer/advocate.

      • Neil Patel February 29, 2020 at 9:52 pm #

        Yes, you’re totally right! 🙂

    10. Matthias Schwehm Selbstbewusstseinsbremsen lösen February 29, 2020 at 4:15 pm #

      Great content! It is really sooooo usefull! Thank you for sharing! 🙂

      • Neil Patel February 29, 2020 at 9:53 pm #

        Happy to share it 🙂

    11. Yolanda Esther Lopez February 29, 2020 at 4:26 pm #

      Thanks Neil, Bing is a good platform to advertise?

      • Neil Patel February 29, 2020 at 9:53 pm #

        Yes, it is 🙂

    12. Ecomerce Master February 29, 2020 at 5:32 pm #

      What best plataforms to use if I’m selling canvas walll and my ads are only videos ?

    13. Ankur Goyal February 29, 2020 at 5:38 pm #

      Thank you sir

    14. Tamal Plays February 29, 2020 at 6:04 pm #

      you made ubersugggets pro. why? 🙁

      • DeepForest February 29, 2020 at 8:56 pm #

        You already know the answer: $$$$

    15. Prateek Sharma February 29, 2020 at 6:16 pm #

      Bing and Quora Ads: Let us in!!!!!

    16. School Of Nomads February 29, 2020 at 6:50 pm #

      Thanks for the Video Neil . I’ve been thinking of doing FB ads for my channel . Great advice !!!

    17. Game Loaded oGB February 29, 2020 at 7:57 pm #

      Neil Patel is the man your contact is amazing. I love your contact a lot your contact expireing me to open mine YouTube channel thanks a lot

      • DeepForest February 29, 2020 at 8:54 pm #

        You mean CONTENT

      • Game Loaded oGB February 29, 2020 at 9:00 pm #

        Yeah it help my channel a lot take a look

    18. jar jar February 29, 2020 at 8:49 pm #

      You talk similarly to Aziz Ansari so I keep waiting for the punch line but it never comes

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