Don't try to go viral, post COVID what you're going to see is a lot of people continuing with online commerce, which is going to increase the demand for digital marketing, but it's also going to increase our competitive digital marketing as well. Focus on what you're naturally better at because that's what you'll enjoy […]
Video is going to be the future. It's much more interactive. You can do step by step. You still need to do text-based content, but now you have to do omni-channel. You have to do podcasts, video and text. You can't just do one anymore. See blogging is much more competitive. There's over a billion […]
Even though I love SEO, and social media marketing, and content marketing, you can't do one or the other or one is better than the other. You now have to take a omni-channel approach to do well. Without that you won't do well in the market RESOURCES & LINKS: ____________________________________________ How Digital Marketing Will Change […]
Eric Schmidt the ex-CEO of Google once said, brands are the solution, they're not the problem, right? It's how you sort out the good companies from the cesspool. And I'm paraphrasing his quote, but you guys get the point. It's pretty much saying brands are important and brands are a key factor in Google's rankings. […]
The big thing is, when you're thinking about social, how can you end up creating a system to create content at mass scale and think of this piece of content as experiments? Not all the same type of content, different types of content. And then you can end up figuring out what's going to hit […]
Right now the biggest way to gain traffic isn't to just go out there and do what everyone else is doing. It's a translate your content and update your content. See the majority of the world doesn't speak English as you already know but the majority of the content on the web is in English. […]
You look at all these SEO tools out there, whether it's Ubersuggest, Ahrefs, Semrush, Moz, and you type in a keyword, like I typed in marketing tools here, and you'll see a SEO difficulty number which tells you how hard it is to rank for that keyword on Google. Now, this data is pulled through […]
Over the last 12 months I've driven 58.6 million visitors from Google. You will look at my traffic sets, you look at this graph and you're like, wow, Neil you must be doing really well at SEO. And you know what you're doing, but you know what? That's not really the case. Today I'm going […]
There's over 200 ranking factors in Google's algorithm. So, how the heck are you going to have all the time to keep up with all of them, so you can improve your rankings and your traffic? There must be an easier way, or maybe even one report that you can use to grow your traffic. […]
It's one thing to rank really high on Google but it's another thing to actually maintain and keep your rankings. So how do you ensure that when you spend all this time doing SEO and ranking for competitive key terms, like I am here, how do you ensure that you actually maintain and keep your […]
