If you want to thrive in SEO, you need to build a brand. Companies and websites that have invested in building a brand are becoming more and more prominent when it comes to ranking higher up on search results. But even people who didn't have a search presence, like Kylie Jenner, have built websites with massive organic traffic because of their brand. Today I'm going to break down how to use your own brand as your secret SEO weapon.
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You've probably heard of using SEO to build your brand, but what about using your brand to build your SEO?
Look, the Kylie Jenner approach. Use your own brand and capitalize on it by creating a business that is valuable to your audience. So much so that she sold 50% of her company for over $600 million.
One of the things that really made her fame take off is when she got her lips done. It started a online craze of people wanting the Kylie pout or the Kylie look. Kylie capitalized this by creating Kylie Lip Kits, which sold like crazy, selling out almost instantly when she released products on her website. After finding huge success in lip kits, Kylie expanded into the entire cosmetics line known as Kylie Cosmetics that is now worth over a billion dollars.
Her genius in capitalizing on her brand got her on the "Forbes" list of the youngest billionaires in the world. She's also one of the most followed people on Instagram. She markets businesses herself. She used her marketing strategy because her business is her brand.
By simply posting videos and pictures using her own products, people buy them, and that's how she's done so well in the ecommerce space. She now ranks for highly competitive keywords like eyeshadow palettes or even blushes or makeup palettes. Her website gets over 1.8 million visitors per month according to SimilarWeb.
Now, Kylie did two big things.
She recognized who her audience was and offered them a product that was value to them.
Not only is she helping her audience, but she's growing her own brand equity.
This strategy is entirely relevant for smaller brands, and it works for businesses of all sizes. More and more people are creating their own brands, whether it's through blogs, social media, vlogging. This is a huge market right now, and there's so much opportunity.
Now more than ever, small online influencers and brands are building their own businesses.
Now, for the second example, I want you to look at me. Look how I grew my brand and capitalized on it. If you don't believe you can do it, I'm here to share my story so that way you can see how you can do it.
At 15 years old, I started off by creating my own business called Advice Monkey. It was a job website that helped people find jobs. And I created a job website because I couldn't find a job.
I gained the money by picking up trash, cleaning restrooms at a theme park, and from there I did whatever it took to make money, as long as I wasn't selling drugs or breaking the law.
But all that money I made, I took it and I dumped it into advertising for Advice Monkey. And it failed because people just ripped me off. So I had no choice but to learn digital marketing all on my own. And that's what got me started with my story, right, in which I was my own success.
I learned how to do it myself. I implemented it on my website. I got results. Then I started pitching other people and tried to convince them to pay me. Some of it was performance-based. But that's how I started.
And in 2006, I created my first blog. And through blogging, I started building up a following, and that was the real catapult for my career. I was offering valuable marketing tips and advice. More people were coming to me. It was generating me business.
After learning about my audience and what they really wanted, I then wanted to create a free tool called Ubersuggest.
Now, that tool has allowed me to reach even a bigger audience, and that tool itself generates 15 million page views a month. Now, if I wanted to buy that traffic and on roughly three million visits a month just going to to that tool, it would cost me hundreds and thousands of dollars per month.
My brand in digital marketing has allowed me to get more users to my tool, and my tool, building that brand has allowed me to get more people to follow me individually as Neil Patel as well.
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