Advice Every Online Business Owner Should’ve Heard Before Starting SEO

SEO's great, but before you really invest a lot into it, there's something you should know. Today I'm going to break up advice every online business owner should hear before starting SEO. Look, SEO's long-term. You need other traffic sources to make money before you succeed with SEO.


Now, let's go over what you need to generate sales now, which will make you cash so you can then take that cash and invest in SEO. It doesn't mean that you shouldn't start doing SEO right now because in the future, is one of the highest ROI marketing channels out there. But still you need to start doing stuff right now to generate those sales because you can't wait six months, or a year, or two years depending on the keywords you're going after to really get the results.

First, you need to learn how to convert visitors into buyers. If you can't convert visitors into buyers, then it doesn't matter how much traffic you get. And if you can't get your conversion rate high enough, the economics won't work out, especially with paid advertising because the costs are continually rising, especially after COVID.

You don't really need a billion dollars for engineering when you're a startup, but you do need it to scale your sales and marketing. And you need to have a conversion funnel with upsells and downsells. That's how you get the most out of your revenue. The upsells and downsells, the key with that is speed and automation. And as long as you're producing results, people gladly take you off those upsells and downsells.

Second thing that you need to know. Search engines give older websites more authority and more placement. Now there's no guarantee that if you're older website, you have more authority in your website because you could be a brand new hot website that every wants a link to it talk about, but that's usually not the case.

Typically the older sites have much more authority. And no matter how much money you have, you can't easily buy that age. You just have to be patient. And that's the thing with SEO. It is super effective. The ROI is massive and that's why we have one of the fastest 500 growing companies according to "E Magazine", because SEO works for customers and our results are proven.

Third don't take short-term gains for long-term losses.So doing what's best for your customers wins in the long run.

Fourth, create a better mouse trap, as marketing is becoming too expensive. Look, I'm a marketer and I'm telling you, it's just going to keep going up and up. So you've got to figure out a better mouse trap.

And you can do some things that are very similar to sites like CodeCanyon that can help you put tools on your website, which can help you get traffic and you'd give away stuff for free, and you can buy some of these tools for 10, 20, 30, $40. They're not going to be as good as what Zillow did or what I did, but it's a start. And then over time you can invest more money to making it better.

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    24 Responses to Advice Every Online Business Owner Should’ve Heard Before Starting SEO

    1. Aditya Kanwar 51 August 26, 2021 at 2:10 pm #

      Please make a detailed video for beginners

    2. Vinod Trivedi August 26, 2021 at 2:17 pm #

      Sir, linkedin is a website Google is a website Facebook is a website and amazon is also a website and apple and Microsoft also related to software industry.
      So, how profitable is digital industry?

      • Neil Patel August 26, 2021 at 3:04 pm #

        It can be hugely profitable.

    3. Prateek August 26, 2021 at 2:17 pm #

      Nice tips!

      • Neil Patel August 26, 2021 at 3:03 pm #

        Thank you!

    4. damini parande August 26, 2021 at 2:22 pm #

      Neil!! Do you think keeping a company bootstrapped helps in the long run as you don’t have to make a quick buck for investors in the short term?

    5. DeuHUT STUDIO August 26, 2021 at 3:17 pm #

      Good point

    6. UKBEASTBOY August 26, 2021 at 3:17 pm #

      Nice buddy
      But i dont have any visitors or less visitors

    7. Newlightkonsult Newlight August 26, 2021 at 3:19 pm #

      Neil, I would have used your service to boost my website but the cost is too much for a beginner. I guess you only deal with big companies. If I am paying that much as a starter, what is my gain?

    8. Rashed Silva August 26, 2021 at 3:24 pm #

      Question: my 70 posts blog has 50 article duplicate and 15 paraphrased using tools, (no visitors) do you advice deleting all duplicate content or paraphrasing it, or deleting it or making it “no index” or no index with no follow

    9. Dan Tetreault August 26, 2021 at 4:30 pm #

      #1. Convert visitors into buyers; you need a sales funnel with upsells and downsells
      #2. Search Engines give older websites more authority. It takes time to get authority and build a brand
      #3. Don’t take short term gains for long term losses
      #4. Create a better mousetrap
      Dan T.

    10. LYFE Marketing August 26, 2021 at 4:45 pm #

      0:00 – Intro
      1:12 – Tip #1: Learn how to convert organic visitors into buyers
      3:11 – Tip #2: Search engines give older sites more authority
      4:45 – Tip #3: Don’t take short term gains for long term losses
      6:58 – Tip #4: Create a better mouse trap: As marketing is too expensive
      8:02 – Outro

    11. Park View City, Islamabad Affectees August 26, 2021 at 5:09 pm #

      Informative as usual.

    12. Manoj Agadi August 26, 2021 at 5:51 pm #

      Outstanding Information Sir.

    13. Xar Dove August 26, 2021 at 6:51 pm #

      What I always learn from this channel is…Don’t waste time in learning just hire the professionals.

    14. Cynthian carter August 26, 2021 at 7:00 pm #

      Never stop investing, never doing something new, trading without enough knowledge is not the best thing to do, trade with a professional like Mrs Annie Harris and to earn and learn.

      • Cynthian carter August 26, 2021 at 7:09 pm #

        @Jesse Hamby I’ll will drop her Telegram link below

      • Cynthian carter August 26, 2021 at 7:10 pm #

        @Jesse Hamby this is the link @investwithharris

      • Shanon Stephens August 26, 2021 at 7:11 pm #

        Amazing I also just started trading with Mrs Annie Harris, she is the best at what she does with an initial investment of $1400 i made up to $5230 in just a week of trading with her, her strategies are mind blowing

      • Thomas Martin August 26, 2021 at 7:12 pm #

        I traded with many people, but never met someone as good as Ms. Harris, just by applying her strategies, I now trade independently. she is the best one that I would advise any new investor to trade with her.

      • Jesse Hamby August 26, 2021 at 7:13 pm #

        @Cynthian carter I’m sending her a message immediately thanks for this info.

    15. August 26, 2021 at 8:59 pm #

      Some great advice from Neil i have over the years learned a lot from him– oops sorry forgot i was on my business profile

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