How I grew my email subscriber list to 873,049 subscribers

Want to know how I got my email list to nearly 900,000 subscribers? It wasn't easy, but now my email list is basically like an ATM machine. My emails get an open rate of over 30%. That means over 260,000 people open my emails every time I send one.

If I have a product I want to promote at or event that's coming up or something I'm excited to share or even talk about, my agency NP Digital, where we help companies with their email marketing and all forms of digital marketing, it's the easiest way for me to get the word out and drive major revenue. Email marketing is super effective.

According to SaleCycle, 59% of email recipients say that emails influence their purchasing decisions. 80% of marketers say that email marketing increases customer retention. So how can you start building your subscriber list to boost your bottom line? Here are some strategies that have driven crazy growth for me.


Strategy number 1, create a free tool or content that requires email sign-up. People love free stuff, especially when it helps them grow.

So not only are they getting more content based on what they want to see, I'm adding them to my email list, which means I have more opportunities to convert them down the road and maybe even upsell them. If you're creating something that's of actual value to your customers, then they'll be happier to exchange their information for your tool, your content, or anything they love using that you're giving away.

Strategy 2, try an opt-in campaign. Offering your audience the chance to specifically opt-in or out of your emails may seem counterintuitive. Not, according to this 2021 report by Campaign Monitor. The average email unsubscribe rate is .1%. That's barely anything. So if you know that recipients are unlikely to unsubscribe, give them the option. It helps you build more trust and grow your list with the right audience. And when they start sharing, they're doing the dirty work for you. Having your emails get forwarded is an amazing way to spread the word.

Strategy 3 boosts the incentives. Did you know up to 60% of users sign up for a newsletter to receive offers and sales promos? Including something like signs up now and get X in your newsletter is an extremely powerful way to drive interest in something new and fast. How fast? 21% of sent emails are open within the first hour of delivery. That's how fast, which means if you have a sale coming up quick, this is one of the best ways to promote it ASAP. Your audience is already hungry for an offer the second they sign up for your newsletter. Give them something tangible that they can act on right away. You're keeping them engaged and rewarding them for their loyalty which means they're more likely to keep opening, reading, and sharing your emails.

Strategy 4, partner up. My agency has found a new way to unlock explosive growth, partnering up with like-minded brands. 57% of organizations use partnerships to acquire new customers. The average business generates 18% of its revenue from pay search, but high-maturity partnership programs can generate 28%. That's much more.

So when I partner up with other people, keep in mind they have a different audience than we do, so it's a great chance for me to tap into their market and them to tap into our market even if we're both in the same industry. They often have different lists, and that'll be the same for your industry, so partner up with other people.

Strategy 5, run a contest. Did you know that contest signs have a 3.7% higher conversion rate than other CTAs? If you start a contest and invite people to participate, they will. Think about what part of your product suite you can give away; maybe it's a consultation or a free blog. Sometimes my company will offer incentives like that, such as the hour consultation with Neil Patel, when people sign up for a contest.

Also, I want you to choose something that you can market that will get people engaged and start a sweepstake that requires them to sign up using their email address, and then, boom, you've got a ton of new subscribers to your list that you can target and segment down the road. Follow these tips, and you should be well on your way to helping your email list grow exponentially.

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35 Responses to How I grew my email subscriber list to 873,049 subscribers

  1. sherjan sani November 17, 2022 at 3:04 pm #


    • Neil Patel November 17, 2022 at 5:38 pm #

      Glad you think so!

  2. Akshay Srivastava November 17, 2022 at 3:05 pm #

    Your content is fire Neil. LOVE YOU!

    • Neil Patel November 17, 2022 at 5:32 pm #

      Thanks, Akshay 🙂

  3. Цецилия Самойловна November 17, 2022 at 3:16 pm #

    This is more applicable to B2C, B2B Enterprise is a bit more complicated

    • Neil Patel November 17, 2022 at 5:32 pm #

      That can definitely be a factor!

  4. Asads Digital November 17, 2022 at 3:21 pm #

    I want to setup my email marketing on my blog. Need your help in setting up. What you are going to charge for this service

    • Neil Patel November 17, 2022 at 5:33 pm #

      Reach out to my agency to schedule a discovery call and they can give you a more detailed cost 🙂

    • Asads Digital November 19, 2022 at 6:28 am #

      @Neil Patel Thank you for replying.

  5. jetmango▪️com November 17, 2022 at 3:56 pm #

    Awesome stuff

    • Neil Patel November 17, 2022 at 5:32 pm #

      Thank you!

  6. Zeusspark November 17, 2022 at 4:40 pm #

    Is there any AI based auto email writer and poster .

    • Neil Patel November 17, 2022 at 5:34 pm #

      I know some content AI tools like Ubersuggest or

  7. andy andy November 17, 2022 at 4:42 pm #

    Thank you

    • Neil Patel November 17, 2022 at 5:34 pm #

      You’re welcome

  8. The Pork November 17, 2022 at 5:56 pm #

    Very little views on YouTube though, suspicious

    • Neil Patel November 21, 2022 at 4:06 pm #

      Some videos get more views than others 🙂

  9. WhateverNL November 17, 2022 at 8:07 pm #

    The volume of the sound effects is way too loud.

    • Neil Patel November 21, 2022 at 1:40 am #

      Thank you for letting me know

  10. mark digital November 17, 2022 at 11:36 pm #

    Hi Neil …. Sorry To disturb You man … but i have a question : Should I learn everything in Digital Marketing or go with specific area

    • Neil Patel November 21, 2022 at 1:40 am #

      Specific specialty

  11. Buvan Guna November 18, 2022 at 1:54 am #

    The incentive, ” An hour consultation with Neil Patel” is equal to a week’s learning on the web on our own accord. The consultation is premium giveaway, Neil. And you are taking time off your busy schedule to impart this knowledge. To fully maximise such a golden opportunity, we must do our research and collate all our burning questions on email marketing to fully harness the Q&A session.

    • Neil Patel November 21, 2022 at 4:07 pm #

      Thank you for the kind words, Buvan 🙂 Happy to help my fellow marketers!

  12. Simply Selling November 18, 2022 at 11:15 am #

    Hello there, I recently added a way to capture emails on my website and built my first email template. The problem is that unsubscribe at the bottom of it. I have no idea on how to set it up. Every video I’ve seen makes incredibly difficult to understand. Do you have an easy way to explain it?

    • Neil Patel November 21, 2022 at 4:08 pm #

      You just add it as a hyperlink at the bottom

  13. moongoddess1978 November 19, 2022 at 5:30 am #

    Great info! Well be careful about inflated numbers and cleaning your list. You have two of my email addresses because there’s one I use for freebies, but you ask for full company and professional email information from webinars. Then you send all the same emails to both lists. They’re not segmented that I can tell. I’m thinking of unsubscribing one of them if it’s all the same…

    • Neil Patel November 21, 2022 at 4:15 pm #

      Feel free to unsubscribe from one as they are the same emails!

  14. Daniel Chabert - Conversion Rate Expert November 19, 2022 at 2:11 pm #

    that is a crazy amount of subscribers. I always think that generating a great lead magnet that is comparable to your real paid service offering is the best way to gain solid subscribers that may convert to customers.
    example could be: create a course on your service and give 50% of it away for free and then gate the last half with small payment.
    you collect the email upfront and provide value which is wghy they will trust you when you upsell them pro services later on.

    • Neil Patel November 21, 2022 at 4:15 pm #

      That’s spot on, Daniel 🙂

  15. Manoj Agadi November 21, 2022 at 10:29 am #

    Super Information Sir.

    • Neil Patel November 21, 2022 at 3:56 pm #

      Keep watching 🙂

  16. Afroplug November 21, 2022 at 3:18 pm #

    Thanks Neil! You help to grow my SaaS & My Site So much!

    • Neil Patel November 21, 2022 at 3:59 pm #

      Happy to help!

  17. Alin Acatrinei November 28, 2022 at 2:45 pm #

    Can.t understand how is possible to have 80% email open rate and <1% reaction on majority YB videos

    • Neil Patel November 28, 2022 at 5:00 pm #

      What do you mean by YB videos, my friend?

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