How SEO Will Change in 2021

Google has over 3000 algorithm changes that they release each and every single year. That's a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2021? What else is going to change in 2021?


The first thing you need to get used to and this is the first trend is that your rankings are going to Seesaw. But if you do the right things and you continually put the user first and you're doing all the right SEO stuff, typically, if you fast forward a year from that day, your rankings will be up. Your traffic should be up as well, but you need to get used to them seesawing and be okay with that. That is going to be the new normal.

Trend number two, positioning will be more important than ever and that first spot is going to be the Holy Grail in which that's what you need to shoot for and aim for. It's going to be really hard to get there.

So you want to take that top spot because they're putting in other stuff that decreases traffic. Now it doesn't mean SEO is dead. There's still more and more people coming online, more people using Google, more people searching, so you can still do well if you're in position two or three or even on page one. But number one has a massive, huge difference from being on number two or number three or number four even if it's still on page one.

Trend number three, user experience is now SEO. So if you want to do really well, you need to optimize for mobile. And I'm not just talking about paid speed or your links or can people read your site on mobile or is it loading fast? I'm talking about the overall experience. If you don't optimize for experience, you're going to lose in the long run.

Trend number four, the riches are going to be in the niches more than ever, especially with SEO. And here's why. You need to focus on building niche sites. It's not about building a Wikipedia type site. If you want to do that, that's great but because there's over a billion blogs and a ton of sites and a ton of competition, they want to rank authority sites more than ever and it typically, from what we're seeing is people who focus on one niche tend to be better, well versed around that niche, not always the case, but in many cases. And they tend to be more of a quote unquote authority.

Trend number five, content length won't matter as much. Get to the point with your content. So don't obsess about word count or keyword density, obsess about the quality of your content and are you getting the user what they're looking for as quick as possible.

Trend number six, you won't have to build as many backings. So it's better off just releasing your content, not building links and letting it happen organically. And then over time, sure do the manual outreach, but let your content sit there for three to four months before you even start that manual outreach.

Trend number seven, branding won't be enough. You need to be a authority within your niche. So make sure you go and focus on being the end all, be all expert within whatever niche you're in.

Now here's a bonus trend for you. We're seeing that businesses are going to have to start thinking about global SEO from day one. So from day one, you need to start thinking about global SEO as your strategy instead of just SEO within your region. And you're going to have to look at things like translations and especially updating and repurposing your content in all of these regions as well.

Now, if you have any questions about the future of SEO or what's happening, leave a comment below. I'll answer it.

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    24 Responses to How SEO Will Change in 2021

    1. Trending Peebal January 14, 2021 at 3:03 pm #

      First view

      • Neil Patel January 14, 2021 at 6:25 pm #


    2. Watercolour Art in Cape Town January 14, 2021 at 3:07 pm #

      Been waiting for this video!!!
      SEO is alive and has evolved over the years

      • Neil Patel January 14, 2021 at 6:29 pm #

        Totally 🙂 We just need to evolve with it as digital marketers

    3. Fernanda Alves January 14, 2021 at 3:11 pm #

      I needed that! Gratitude.

      • Neil Patel January 14, 2021 at 6:29 pm #

        You are so welcome

      • Fernanda Alves January 14, 2021 at 6:36 pm #

        @Neil Patel thank you! your channel is amazing!

    4. Zeeshan 0545 January 14, 2021 at 3:39 pm #

      Amazing video Neil!, Your videos are always helpful ❤️

      • Neil Patel January 14, 2021 at 6:42 pm #

        Glad you think so!

    5. CatKarmaCreations January 14, 2021 at 3:45 pm #

      Thanks Neil Great vid

      • Neil Patel January 14, 2021 at 6:42 pm #

        Glad you enjoyed it

    6. Roopam Singh January 14, 2021 at 4:09 pm #

      Neil you are savior!
      All day I was searching for how to create backlinks for a new website and here I get the answer.
      Thanks a lot

      • Neil Patel January 14, 2021 at 6:49 pm #

        Happy to help!

    7. SmallSeoTools January 14, 2021 at 4:53 pm #

      Thank You! *Neil Patel*

      • Neil Patel January 14, 2021 at 6:49 pm #

        You’re welcome!

    8. Docutainment January 14, 2021 at 4:56 pm #

      Bottom line: Same as last year.

      • Neil Patel January 14, 2021 at 6:50 pm #

        Not exactly! Focus more on branding 🙂 Not as much on backlink building

    9. Jade Choi - Million Dollar Challenge January 14, 2021 at 5:08 pm #

      SEO changes sooooo frequently

      • Neil Patel January 14, 2021 at 6:49 pm #

        Yes it really does

    10. Camille Tyler Brand Producer January 14, 2021 at 6:59 pm #

      Thanks so much will definitely take notes and watch the replay. So much gratitude for all your wonderful content

      • Neil Patel January 14, 2021 at 7:00 pm #

        You are so welcome 🙂

    11. Jules Life January 14, 2021 at 7:35 pm #

      What do you mean by “Translations”? Is this some tech that automatically gives the user the option to switch the content over on each page? If so… what is a good way for me to do that to my site? You can’t possibly mean to rebuild each page in different languages. That’d be crazy.

    12. PRIYANKA ARORA January 14, 2021 at 7:42 pm #

      Hello sir, I was using your ubersuggest but now you have made to use it paid only. I cant pay now and was immense help. 🙁

    13. Dr. Julia-Heya Karcic January 14, 2021 at 7:45 pm #

      Hi Neil, I own a local small business, b2c. Any advice for me? Thank you.

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