How to Stand Out From the Crowd in 2018 | 4 Secret Social Media Marketing Tips

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Prices are going through the roof.

Social media marketing, it's already competitive.

How are you going to stand out from the crowd when your mom and dad are already on Facebook?

Hey everyone, I'm Neil Patel, and today I'm going to share with you how you can stand out from the crowd with social media marketing.

Tip #1: Leverage the new innovative channels out there.

Facebook and Instagram are old.

But you know what? On these social sites, they continually innovate.

Who's Facebook trying to be? YouTube. So what does Facebook roll out? Facebook Watch.

It's their version of showing live TV shows, just like YouTube.

Facebook wants a slice of the action.

If you post your video content to Facebook, they'll instantly give you a ton of views.

Why? Because they want you to move all your video content over to Facebook. That's innovative, right?

#2: Be transparent.

The thing with marketing is that everyone sees it for what it is.

Consumers these days see right through the gimmicks.

So whatever you do, do you. But if you really want to stand out with social media marketing, be transparent.

Lying and telling people that they're going to get results that they're not going to get, it's just going to make people not like you.

Look at sites like run by Pat Flynn.

Pat was an architect, and now he's just like, "Hey let me create a blog telling people and showing them "how I'm making money online "and let me even show 'em my numbers "and prove that these are my real stats."

And people love it.

It's all about being transparent, his marketing has taken off, and he's one of the most popular bloggers and even podcasters out there because he's transparent.

And that's the cool part. By being transparent, you're gonna get a following of people being like, "Oh, cool, you're showing all of your amazing moments "and all your terrible moments."

If you want to be transparent with your social media marketing leave a comment with your ideas and I'll tell you if it's going to work or if it won't.

I've tested a lot of this stuff out, like on the Neil Patel blog; I shared my journey all the way from going from zero to a hundred thousand visitors a month.

#3: Use videos.

Look, you're watching me.

You know the past few months I've been doing a ton of videos, I've been going to conferences, events, and you know what people have been saying?

Neil, you have amazing content.

I'm like, "Great you love my content.

"What was the latest piece of content that you liked?"

I'm just trying to get feedback on how I can improve.

And they're like, "Oh, your video on X, Y, and Z topic."

They're not talking about my podcasts; they're not talking about my blog content even though my blog content gets way more traffic.

Everyone's talking about my video content.

Why is that? It's because it's helping me build a deeper connection with you.

Sure, there are lots of comments on my videos, but I also do that in my blog comments.

Why isn't my blog growing as fast? People want videos; it's how they connect with one another. So, create videos.

It's not about text-based content these days; it's not about audio-based content, if you want to stand out from the crowd it's all about videos.

#4: Be a long-term thinker.

Look at Gary Vaynerchuk; you think he's successful, right? He is. Did it happen overnight? No, it didn't.

He had Wine Library TV before that, then he created his agency, then did the DailyVee, and eventually, yes, you're seeing him everywhere, but it took him a long time before he got to where he is.

And the same with me. You think I'm an overnight success?

No, I've been doing this for over 16 years. That's a long time.

No, you don't have to put in 16 years like I am before you start seeing results and making money, but if you want to really succeed in the marketing world, you have to think of it as a three-plus year plan.

Don't expect amazing things in the first six months; you'll see some traction.

After the first year, you're going to start seeing growth.

After the second year, things are going to start skyrocketing.

After three years, assuming you're pushing hard every single week, then things are going to start blowing up.

But, if you don't do it consistently you won't do well. It's all about the long game.

Follow these tips, if you're not sure which one of them you should be leveraging first in your social media marketing arsenal so you can stand out from the crowd leave a comment, I'll respond, and I'll help you out.

If you need help with online or digital marketing leave a question or comment below and I'll be sure to answer!

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    41 Responses to How to Stand Out From the Crowd in 2018 | 4 Secret Social Media Marketing Tips

    1. Chanaka Weerasinghe January 13, 2018 at 5:53 pm #

      A daily dosage of Neil Patel keeps digital marketing more simplified and interesting!

      • Neil Patel January 15, 2018 at 6:02 pm #

        That’s very kind of you!

      • Jason Lee December 9, 2018 at 8:32 am #

        Chanaka Weerasinghe I love Neil !

    2. Francisco Gonzalez January 13, 2018 at 6:24 pm #

      You just share very useful sh*t. Love you Neil 🙂

      • Neil Patel January 15, 2018 at 6:05 pm #

        Thanks for the kind feedback!

    3. MaxDeveloper January 13, 2018 at 6:48 pm #

      Good content, but for God’s sake calm down. You act like my crazy neighbor.

      • Jason Lee December 9, 2018 at 8:32 am #

        MaxDeveloper hahahahaahahaha

      • Daniel Oppong February 15, 2019 at 4:25 pm #

        @Neil Patel Looking back, I can see your videos have gotten way better. You sound calm now.

      • Varsity Guide May 22, 2019 at 3:12 am #

        I love his crazy amazing energy and his enthusiasm for digital marketing advice.

        Your are amazing nail !

      • gtc noel July 13, 2019 at 8:39 am #


    4. THE PRIME January 13, 2018 at 8:22 pm #

      Easier with clips
      They don’t write on blogs anymore and they only look at you:)

    5. Ashhar Kirmani January 14, 2018 at 10:27 am #

      Hey Neil,
      Loved your video on SMM.
      Can you suggest me some image optimisation ideas or free plug-ins?

      • Neil Patel January 18, 2018 at 10:08 pm #

        Thanks Ashar! I might make a video or blog post about that in the near future.

    6. Start Starting Up - Greg Preece January 14, 2018 at 1:45 pm #

      Has anyone ever told you your voice sounds exactly like Aziz Ansari’s?

      • Connor Flavell January 31, 2018 at 12:41 pm #

        Greg Preece – Start Starting Up yeah it does! lol

      • Francisco Robles May 11, 2018 at 9:05 pm #

        Omg yes xD

      • I Support June 5, 2018 at 11:34 am #

        Hello Friend,
        1 -Sub me
        2- Like me
        I will sub you back.
        thank you!

      • Alik Griffin September 3, 2018 at 1:22 pm #

        Treat yourself!

    7. Salil Nayak January 14, 2018 at 2:27 pm #

      how do I record stream applications/games?
      pls do reply

      • Neil Patel January 18, 2018 at 10:02 pm #

        Screencasting is the best way to go! 🙂

    8. Ivo Zhivkov January 14, 2018 at 7:37 pm #

      Neil thanks for the great video. As always. 🙂

      • Neil Patel January 18, 2018 at 10:00 pm #

        You’re very welcome!

    9. Julius Trismegistus January 16, 2018 at 1:41 pm #

      I like how you’re passionate in delivering your content, Neil! I can really understand the content more easily because the “excitement” is there. Keep it up!

      • Neil Patel January 18, 2018 at 4:07 pm #

        Thanks! I’m so glad that my work is helping 🙂

      • kochapthan August 31, 2018 at 4:57 pm #

        You know ?? your popularity is just at the distance of IGROCKET DOTCOM

    10. Dal Dhaliwal January 20, 2018 at 12:06 am #

      Great video Neil. Thanks for sharing these tips!

      • Neil Patel January 22, 2018 at 11:06 pm #

        You’re very welcome!

      • Jalen Crisp February 1, 2018 at 5:03 am #

        Dal Dhaliwal I agree! Such great tips!

    11. Jake Pak January 30, 2018 at 5:45 am #

      Hi Neil!

      Just curious, would you recommend adding social bookmarks to web pages you want to gain more traffic to for beginners?

    12. Jalen Crisp February 1, 2018 at 5:03 am #

      Another way to stand out from the crowd is basically just being yourself and being innovative. Copying everyone else isn’t going to make you stand out at all so you must differ from everyone else, that includes your content, lifestyle, habits, etc

      • Jason Lee December 9, 2018 at 8:32 am #

        Jalen Crisp agreed, being yourself is the best way to grow an audience

    13. Arabella Strong February 15, 2018 at 5:36 pm #

      I love your enthusiasm, honesty Great Info thank you for sharing.

    14. Barbie Figueroa February 17, 2018 at 6:18 am #

      Great tips as always! Thanks Neil!

      • Neil Patel February 19, 2018 at 12:22 pm #

        Always glad to help!

    15. pagesoxana February 26, 2018 at 8:17 am #

      im a new follower and thank you for these guidelines.

      • Neil Patel February 27, 2018 at 12:23 am #

        Welcome! And you’re very welcome!

    16. Kristopher Mancini March 22, 2018 at 8:46 pm #

      Yes Neil– your videos are great. Personally I prefer them over your blog, because I find I can get the quick golden nuggets that you’re dropping in a 4-8m video.

      • Neil Patel March 25, 2018 at 5:36 pm #

        Glad to hear it!

    17. Patrick Scohy May 27, 2018 at 7:27 pm #

      Great video Neil! Thank you for the tips and transparency 😉

      • Neil Patel May 28, 2018 at 10:36 am #

        You are welcome!!

    18. Edit Gravity February 27, 2019 at 5:23 am #

      Neil you should change the title to 2019 for seo purposes

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