My biggest marketing win. If you had to guess, what do you think my biggest marketing win was? Leave a comment with what you think it is. I'll give you a hint. It involved SCL Social Media, Email Marketing, and even releasing a tool for free on my website.
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Well, it's not a specific channel. It's actually leveraging all channels. In essence, my biggest win is using Omnichannel Marketing. See, I saw this from being in the marketing industry for over 20 years. Overtime platforms change. And as they change, sometimes you end up on the winning end, and a lot of times you end up on the losing end. In most cases, you'll end up on the losing end.
So what do you do? You leverage all the channels for what they are. You let them drive your traffic and brand awareness, as much as possible, and as for as long as possible. But the moment their algorithm changed and it doesn't favor you, of course try to adapt. You won't always get the results you want and that's okay. Just leverage them for as long as you humanly possibly can, and keep in mind, something is better than nothing.
I know, that's a cheesy answer on my biggest marketing win. I just focus on all the channels, because I knew over time, and I've seen it, no matter what channel you go after, the algorithms over time won't always favor you. So you have to be prepared for that.
Just look at some of the biggest companies Microsoft, Apple, IBM, Accenture, or even Airbnb. None of them generate all their sales human traffic from one channel. They all leverage as many as possible. It doesn't matter if one channel can't scale as well as another, or if one channel is as profitable as another channel, as long as you can get traffic and they're profitable, you keep doing them as long as possible. Take advantage of them. Don't nitpick. Just be happy that you found this other opportunity that will also provide you with more growth.
The more you add into your marketing mix the better off you'll be. It's a numbers game. Remember, no one marketing channel builds a company. In today's day and age, it's a number game.
Now, if you need help expanding your marketing channels, check out my ad agency, NP Digital. If you're on one or two, or even three marketing channels, that's your focus? you're making a big mistake and I've been there. And I've seen companies get slapped for this, but when you take that omnichannel approach you're going to be way better off, your business is going to be much more resilient, and you're going to continually grow over time.
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