Stop Obsessing Over Traffic So You Can Start Getting Sales With Your Online Business

Getting traffic is a long cycle. Look, SEO takes anywhere from three to six months. You know, if you have a new website, even sometimes a month, if your website has a lot of authority to 12 months, even multiple years, if you're just starting off. And to really get significant traffic, it usually takes three to six months before things really start kicking up and years to really get what you really want. You need to do lots of trial and error before you know what's actually working. So you can double down on your winning tactics.


So within this video, I'm going to break down into two parts. The first part is what you should be focusing on. And the second part is what you shouldn't be focusing on. Now, let's go over what you should be focusing on.

One, work on your offer. Once you figure out your offer and what's converting really well for you, you can focus on generating more traffic after that. But if you get tons of traffic and people don't want to buy for you, who cares, you're not making any money. You need to really hone down your offer and figure out what people want.

Two, work on your lead generation strategy. What I mean by this is how are you going to get leads? Is it that you need traffic SEO? is it you need paid advertising? Is it that you should cold call, right? There's many different strategies to get leads and there's no right or wrong approach.

Number three, when you get the leads, you need to nurture them. How do you get them from a lead to maybe figure out if they're qualified, To then pitch them and then close them? You got to nurture them. You can't just expect to get a lead and be like, yeah, they're just going to give me money. I wish it worked that way.

Four, you need to optimize for conversions. Look at your sales process. Whether you're talking to someone or you're just selling online, you have e-commerce like, a product page to checkout page, a upsell downsell. You need to figure out where the drop-off is. That's a funnel.

Five, creating new content. It's all about topic clusters to dominate bigger topics. Example is, paid ads as a main topic and then you have Facebook ads, LinkedIn ads, Google ads, Twitter ads, Instagram ads, Reddit ads as all subtopics. That's what I mean as content clusters.

Six, refreshing content and optimizing for new keyword opportunities that you can edit and find in Google search console, or Ubersuggest. Using tools like Ubersuggest and Google Search Console will show you all the keyword opportunities that you have with your website and what's working for your competitors that you could potentially go after.

Seven, internal linking. Everyone talks about, Hey, I need to keep creating new content, but if you're not linking your old content to your new content or new content, your old content, it's going to be hard for Google to crawl your whole site.

Eight, content pruning. I want you to combine existing pages on the same topics. A lot of times you're going to need to combine your pages, because if your website's been around for many, many years, you may have four or five, six articles on the same exact thing that's being up over that.

Now let's talk about what you shouldn't focus on. First off, I don't want you to check your traffic and rankings every day. You should track it every day, but you shouldn't have to check it every day. If you check it by-weekly or monthly, that's fine. You can set up alerts.

Number two, don't obsess over your competitors. What you should be doing is obsessing over your customers. If you do what's best for your customers, that's how you win.

I also want you to look for keywords using Ubersuggest that you may not be targeting right now, but your customers may be looking for. And you can do this by just looking at the keyword ideas report.

I also want you to use the backlinks opportunities report within Ubersuggest that'll show you all the people that linked to your competitors, but don't link to you.

So what you do is you put in your URL and then you put it in a few of your competitors and it'll show you all the people that link to multiple competitors, but not you. If people link to not just one but two, three of your competitors and not you, the chances are, they'll link to you as well. If you just hit them up and you show them how your content is better, your products are more better. And if they do that, or if you do that, your rankings will climb over time. It just takes some effort.

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23 Responses to Stop Obsessing Over Traffic So You Can Start Getting Sales With Your Online Business

  1. Akhil October 28, 2021 at 2:06 pm #

    Hey Neil,

    I’ve written dozens of articles with my content editor, but they haven’t been published yet. I’m not sure if I should publish all of the posts at once or schedule them.

    Enjoyed the Video, Thanks!

    • DAMODAR October 28, 2021 at 2:17 pm #

      where are you from bro

    • DAMODAR October 28, 2021 at 2:17 pm #

      help me for business guid i am from india

    • Neil Patel October 28, 2021 at 3:00 pm #

      Schedule them to go out on a consistent basis. Maybe two to three a week consistently.

  2. Afjal Patel October 28, 2021 at 2:06 pm #

    Sir, I have one question how real entrepreneurs think and how they find gaps in the market and how they solve them with minimum resources like(money, experience and knowledge etc) How they are changing the world for better living

    • Neil Patel October 28, 2021 at 3:01 pm #

      They find a market audience and help solve their problems/make their lives easier.

  3. fashi_on113 October 28, 2021 at 2:08 pm #

    Please add subtitles in your

    • Neil Patel October 28, 2021 at 2:52 pm #

      You can turn on the closed captions 🙂

  4. Adam Puth October 28, 2021 at 2:22 pm #

    Can we post the video content of YouTube and turn it into an audio and post on podcast or does spotify and other podcast platforms don’t allow repurposing?

    • Neil Patel October 28, 2021 at 2:54 pm #

      You need to make sure you have good voice recording equipment. Think Joe Rogan.

  5. Ash Media #1 October 28, 2021 at 2:30 pm #

    I combined my pages last week

    • Neil Patel October 28, 2021 at 2:54 pm #


  6. Kristopher Mancini October 28, 2021 at 2:48 pm #

    thank you neil.

    • Neil Patel October 28, 2021 at 2:54 pm #

      No worries!

  7. Harshit Verma October 28, 2021 at 3:01 pm #

    Mr. Neil please create a forum website

    • Neil Patel October 28, 2021 at 3:03 pm #

      A digital marketing forum?

    • Harshit Verma October 28, 2021 at 3:05 pm #

      @Neil Patel yes coz your site has massive traffic

  8. Bryant Johnson October 28, 2021 at 3:04 pm #

    Thanks again my friend. Obsession over traffic is not where it’s at.

  9. Rubel Syed October 28, 2021 at 3:58 pm #

    More traffic can be harmful to any business in a number of ways which people often overlook. Because conversions drive value instead of traffic, more traffic is not more valuable than business profit.
    A common reason for more traffic on a site is users don’t find what they are looking for i.e., it’s due to the mismatch of search Intent. Therefore, social media can backfire which results in loss of valuable resources.
    Insightful tips, thanks Boss!

  10. Camille Tyler October 28, 2021 at 4:51 pm #

    Great insights

  11. Expand2Market October 28, 2021 at 4:59 pm #

    Totally agree with you and that’s why we made sure we have different ways of increasing our traffic such as starting our own YouTube channel where we post social media and sales tips for entrepreneurs and embed those videos on our relevant blogs on our website.

  12. Nature Film Studio October 28, 2021 at 5:23 pm #

    Hey Neil Patel..I am Priyank Patel from India..I am big fan for website domain authority is 5 so How to get increase my domain authority please suggest any easy way..Thank You

  13. Reggie Ababio October 28, 2021 at 8:30 pm #

    Hey Neil!

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