The Marketing Genius Behind Elon Musk

The marketing genius behind Elon Musk. Elon Musk is the richest person in the world. He created SpaceX, Tesla and even PayPal. So how does Elon generate buzz and sell? He does crazy marketing stunts. Now let's look at some of the marketing stunts that Elon has pulled off.


When he released Tesla, the Cybertruck, he did a stunt where he had the Cybertruck and a Ford F-150, where they had a tug-of-war match, right? They were tied together and guess who won? It was the Tesla Cybertruck. It was controversial because they say some people said, Hey, the Tesla started first, so it was easier for them to win, but it doesn't matter. It created tons of buzz.

Now with the Cybertruck he also wanted to show how it was indestructible. So he had one of his team members take a steel ball and throw it at the Cybertruck window. And because it was armored glass, he was saying that it shouldn't have broke, but guess what happened? The window broke. And then they're like, should we try this again? He's like, yeah, try it again. Threw it at another window, guess what happened? It broke.

Now his child, is named after a password reset default. Flame throwers? Over 20,000 of them were sold. He launched a Tesla Roadster into space, literally into space. There's no need for it to be in space, but he did, and it created tons of press. And he implanted a chip in a pig's brain.

In essence, he has grown his companies through unconventional marketing stunts. Some are controversial, but it works. Just think of it this way.

You're probably wondering Neil, how could it really work? Throw a, you know, steel ball at Cybertruck window, and it breaks, why would people buy the Cybertruck then? Well, there are already 661,000 results for the keyword Cybertruck window, right? It's people talking about the Tesla Cybertruck window. That truck isn't even out yet. And so many people are talking about it that even though it's an epic failure, it's generated a lot of sales. And guess how many sales is generated, right? With over 661,000 people.

According to the Notebook Check, there are over 80 billion worth of presales. Not million, I'm talking about billion with a B. That's how effective his stunts are. Even when they don't work, it's still producing revenue.

So what can you learn from Elon? Think outside the box. Now here's an example of how I've thought outside the box, like Elon, even though I can't compare to sending a car into space and my ideas still aren't as good as Elon, hence I'm not as successful.

But one of my ideas was everyone's paying for software marketing software, like SEMrush, Ahrefs, MOz. Why not give away most of what they charge for for free? Literally like 90 plus percent of the stuff they charge for for free. I did that with Ubersuggests. And you know what? It's my most popular page on my website, has over 20,000 referring back links. And it's been effective. It's the number one channel that my ad agency, NP Digital now generates sales from. All because we're willing to give away something for free that others weren't. It was expensive to do that, but it's more than paid off. It's way cheaper than us buying ads on Google or Facebook.

Now it doesn't mean you shouldn't buy ads on Google or Facebook. If that's profitable, do that as well too. But think outside the box, cause it gives you a leg up on your competition. Helped my ad agency be the 21st fastest growing company in the United States according to Inc Magazine.

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19 Responses to The Marketing Genius Behind Elon Musk

  1. KeywordManagement May 30, 2022 at 2:04 pm #

    This was awesome

    • Neil Patel May 30, 2022 at 4:48 pm #

      Thanks 🙂

  2. Xabara Gaming May 30, 2022 at 2:06 pm #

    Now he’s doing marketing stunts by challenging Putin! Do you think its bad or good?

  3. automaton111 May 30, 2022 at 2:22 pm #

    Buy existing companies. Over promise. Under deliver. Be annoying. And most importantly, be an incorrigible billionaire with no shidts to give if people don’t like it.

    • Neil Patel May 30, 2022 at 4:54 pm #

      There’s no problem with buying existing companies and improving/growing them 🙂 That’s what I did with Ubersuggest!

  4. laci272 May 30, 2022 at 2:24 pm #

    Elon Musk created SpaceX, he didn’t have anythign to do with Paypal, in Tesla he bought the ‘co-founder’ title

    • Neil Patel May 30, 2022 at 4:53 pm #

      But he has helped grow the company to the giant that it now is!

  5. Cars Supercars May 30, 2022 at 2:59 pm #

    Only AI writer is paid…good tool.

  6. Firas Faham فراس فحام May 30, 2022 at 3:12 pm #

    Elon Musk got beaten to death when he was growing up in Africa, he got sick of getting beaten up and needed to change very strong. He needed success very urgently to free himself from this humiliation. If you don’t have this urging desire to get out from trouble you are in then you will never do it.

    • Robert Weekley May 30, 2022 at 4:11 pm #

      Everyone experiences some part of that motivation at some point, that drives them to move towards a new Goal. He is just one heck of a Winning Example!

    • Neil Patel May 30, 2022 at 4:55 pm #

      Thank you for sharing that background, Firas!

    • Firas Faham فراس فحام May 30, 2022 at 5:31 pm #

      @Robert Weekley True, many people used to tell me that I will never do it and that I am failure – I did it and graduated as Electrical Engineer with honors, had tons of accomplishments, got into leader positions, taught in schools and communities, and my success went sky rocketing LOL – however, now I have more enemies than ever before LOL – my next Rocket Stage is about to be ignited LOL

  7. Nope Leave Me Alone May 30, 2022 at 4:57 pm #

    Claim grandiose things are going to be released every year, never release them or work on them. Examples – full self driving, roadster, cyber truck, global internet, Tesla HVAC, ventilators, underwater rescue sub, Tesla bot etc

  8. Linda Jordan May 30, 2022 at 5:19 pm #

    I love you Neil! – – Always the best content!

    • Neil Patel May 30, 2022 at 5:25 pm #

      Thanks so much!

  9. ana05shetty May 30, 2022 at 5:29 pm #

    Hi Neil ..can you advise me…a mum of 5 year old want restart my career..i have mba marketing degree…is digital marketing is good to start

    Is there any free certification other than Google which am doing now..
    Does online paid certificate helps to get job …or your video are enough to gain knowledge n apply for jobs

  10. Deepak Sardar May 30, 2022 at 6:33 pm #

    Thanks Bro for sharing valuable content with us! In this video time 02:08 Tip #2 Collect Emails shown what it’s about?

  11. Sidekick Boxing May 30, 2022 at 7:01 pm #

    Elon didn’t create Tesla.

  12. Kiran bhai May 30, 2022 at 7:57 pm #

    Superb marketing stratergy neil sir

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