The Top 7 Books For Startup Founders

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Books are amazing. Like Tony Robbins has said: "Reading is the fastest way to condense decades of an author's experience into days", which is why I always take make sure I take the time to read and learn.

Today, I'm launching a new series called the Entrepreneur Book Club where I share with you my favourite books that have helped me throughout my entrepreneurial journey. In today's inaugural episode, I'm sharing my top 7 books for STARTUP FOUNDERS.

The reason for picking these 7 books are simple; I wish I had read these while I was starting out Click Funnels! These selections that I've picked cover several topics and challenges that every startup founder will face: Should I build a completely remote company? Should I take on VC funding? How do I get the message of my company or product to the masses? These were some of questions that I had, and these books helped me answer them or change my way of thinking to solve problems.

If you're a startup founder, I hope this selection of books helps you as much as it did for me.


00:00 Intro
01:29 Book #1
03:14 Book #2
05:54 Book #3
07:26 Book #4
08:58 Book #5
11:12 Book #6
13:04 Book #7


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    17 Responses to The Top 7 Books For Startup Founders

    1. Tim Widmer September 9, 2021 at 11:39 pm #

      Looking forward to reading these recommendations.

      I have loved the book Essentialism. It has helped me many times to realize where to focus as life throws many options at us.

    2. marques prendergast September 9, 2021 at 11:58 pm #

      One of my favorite business books I’ve read so far is The Art Of Human Chess by Pimpin Ken.

    3. Michael Southwell September 10, 2021 at 1:06 am #

      Great book recommendations! Thanks for sharing. One the most impactful books for me was Get Off Your But by Sean Stephenson. It’s really helped me stay focused and to continue working on my business when I wanted to give up and felt like it was all getting too hard.

    4. Mason Heaton September 10, 2021 at 1:19 am #

      I absolutely want those books. I really liked Secrets of a Millionaire Mind. I love the feeling I got from reading it, it really got me pumped up.

    5. Jeff Heggie - Success Coach September 10, 2021 at 1:54 am #

      This is a great list of books. Like Shoe Dogs, I liked Elon Musk by Ashlee Vance. Seeing that their companies went through the same problems and struggles that I have, put things in a new perspective. They were all startups at one time too

      • Mike Barron September 10, 2021 at 9:58 pm #


    6. Kai Sheng Lim September 10, 2021 at 3:34 am #

      Loving the shoes dog by Phil knight. The story of from 0-empire is not only inspire start up company but also inspire the extra mile that he took in the 70s

    7. aaron lyndon September 10, 2021 at 4:06 am #

      Extreme Ownership – As a young start up founder with a small team, ownership, taking responsibility for the good and bad is something I am learning and growing in. I appreciate this so much Russell! Thanks for all you share and do for our community.

    8. Mohammad Absar Bhat September 10, 2021 at 5:26 am #

      Secret trilogy, Rework, and The Ultimate Sales Machine by Chet Holmes are my favorite books ever

    9. Esthefany Guillermo September 10, 2021 at 11:12 am #

      My favorite book is definitely Traffic secrets by Russel Brunson, I love how he explains concepts that are sometimes not easy to understand in a totally conversational way by adding personal events related to a certain topic! It really changed my view on my business! Thanks Russel!

    10. Pedro Rossi September 10, 2021 at 12:11 pm #

      My Favourite Book is “Permission Marketing by Seth Godin” –
      The way of doing maketing has changed a lot in the last few years, and this book explains it a lot about it. In fact, this video that you are doing here is exactly what this book is about. “Turn strangers into friends, and friends into customers!”

    11. Sheehan Rahman September 10, 2021 at 3:13 pm #

      I love “Zero to One” by peter thiel, who believes startups investing on innovating on new products will help advance the world more than copies of great ideas.

    12. Ebere Amukpo September 10, 2021 at 3:40 pm #

      One of my favorite books is “Rich Dad Poor Dad” by Robert Kiyosaki. I like it because it taught me a lot about generating assets.

    13. Project Protein September 10, 2021 at 4:38 pm #

      12 months to $1 million is a fundamental book for starting a modern e-commerce brand

    14. Chucky Aniagolu September 10, 2021 at 4:41 pm #

      One awesome book I’m reading for the 2nd time over is $100M offers, how to make offers so good people feel stupid saying no By Alex Hormozi. Full off practical actionable strategies. Pure gold

    15. Ron Williams September 10, 2021 at 5:08 pm #

      Great new series, Russell! Glad to hear the ones that were most impactful to you!! Thanks for sharing.

    16. Shona Ballinger September 10, 2021 at 9:38 pm #

      Start with Why bySimon Sinek. Begining my company with purpose and my ‘Why’ being at the forefront of every decision gets me out of bed. Thanks Russell, you’re awesome 🙂

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