I preached this 24 years ago … in my 1999 book. But nobody listened.
Back then, it was direct-mail, instead of e-mail. Same difference. Just a newer medium or vehicle to carry the message. But same concept. Which, in that day, was called “house list”. Brunson calls it “traffic you own”. Today, Direct Mail outpulls e-mail (response rate) by about 10 to 1.
Email so you can build your relationship with buyers. Let them get to know you. Don’t always just try to sell them something. Give them value. But email them often.
I preached this 24 years ago … in my 1999 book. But nobody listened.
Back then, it was direct-mail, instead of e-mail. Same difference. Just a newer medium or vehicle to carry the message. But same concept. Which, in that day, was called “house list”. Brunson calls it “traffic you own”. Today, Direct Mail outpulls e-mail (response rate) by about 10 to 1.
List building vs social graph platforms like TikTok? The whole purpose of lists is visibility right?
Email so you can build your relationship with buyers. Let them get to know you. Don’t always just try to sell them something. Give them value. But email them often.
omg i understand now
nice shoes