WordPress SEO Tutorial for Beginners | Step-by-Step to Ranking a WordPress Site

Wouldn't it be great, if you could optimize your WordPress site for SEO without having to be an SEO expert. Well, there's a way. Today, I'm going to break down WordPress SEO tutorial for beginners.

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Look, there are four areas that you need to focus on. Normally, we're going to go over each of them in detail, but I'll also tell you which plugins to use. So you don't have to worry about the details and you don't have to learn any coding.

Factor number one, site speed and performance optimization. Now, before I dive into the main points on this, here's why it's important. If your site loads slower, what you'll find is your conversion rates drop.

Now there's a few things that affect your site load time. Cache, that's where people don't have to keep loading up your images. And they know that you're saving the same ones over and over again, so they cache them. CDN stands for content delivery network.

So that way, whenever someone's visiting your site from the UK, you don't have to, you know, crawl through the broadband, pipes underneath the sea to visit your site. What they'll do is they'll just ping a server in the UK so that way just loads faster.

Then there's lazy load. You know when you go to a site and you scroll down, there's no need for them to load up all the images at once. Instead, they should load them as you scroll so that way you can improve the experience. JavaScript, sometimes if you have too much JavaScript on your site, it can slow things down.

Now the second factor that you need to pay attention to is technical SEO. Look, if Google can't crawl your page and understand what's on your page or able to read the content on your site. How are you going to rank for anything? And that's why technical SEO is super important.

Everyone talks about link building, and you need all these links, new content, and they're right. You do need links. You do need content. But if Google still can't crawl your website, understand the content on the page, and read the code. Then it doesn't really matter how many links you have. You're not going to really rank for much.

The AMP framework just makes it so that way your pages load faster on mobile devices specifically for text-based articles. You also want to check your redirects. There's 301 redirects, 302 redirects. One's permanent, one's temporary, but that can because the bots to go around in circles if they're doing, if you've done your redirects wrong.

Third point, content marketing. Look, if you write content, no matter how amazing it is, if no one reads it, no one sees it. You're not going to do well. So you got to really focus on the marketing of that content and making sure that your content is buttoned up as well.

So a few factors. Push notifications, you know, in your browser, whenever you're on, searching on the web, especially if you're a Facebook user. It will be like, oh, it's Neil's birthday. And they'll show you this little notification box that comes up. Clicking on that is a push notification. And you can actually send that out on your website. So that way you can get more visitors.

Then there's grammar. No one wants to read content that's just poorly written. So make sure you check your grammar and fix it. Because Google's like at the source in a dictionary, they know what's good spelling, bad spelling, great grammar, bad grammar. If you're writing, I love using Grammarly. That helps me a lot because I have terrible grammar.

Then you got your social sharing. You know, even though Facebook reach isn't that great compared to what it was years ago, still better than nothing. You know, you still want to share that content on Facebook and Twitter and LinkedIn and any other social site that's applicable to your website. And of course, you want to collect emails.

The next factor, security. These days we're all worried about privacy and security. You don't want hackers to inject malicious code into your website or publish fake content on your website. And it happens. So that's super important for you to avoid. So with security, you know, we did mention SSL earlier, but there's also a few other plugins that can help like, Sucuri and Wordfence. Those are two check out.

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30 Responses to WordPress SEO Tutorial for Beginners | Step-by-Step to Ranking a WordPress Site

  1. Arnav Singh September 9, 2021 at 2:06 pm #

    What are some ways except compare option by which we can add value to our affiliate sites?

    • Neil Patel September 9, 2021 at 7:40 pm #

      Write blog posts to that specific audience!

  2. Mayank Rathi September 9, 2021 at 2:07 pm #

    How to make tool like uber suggest with WordPress any book or course recommendations

    • Neil Patel September 9, 2021 at 7:40 pm #

      I would work with a web coder or web developer to help create it!

  3. IMRAN September 9, 2021 at 2:09 pm #

    thanks sir

    • Neil Patel September 9, 2021 at 7:34 pm #

      You’re welcome!

  4. Roman 3MP1R3 September 9, 2021 at 2:19 pm #

    3:40 airplane flying by in the background lol

    • Neil Patel September 9, 2021 at 7:41 pm #


  5. CHIVZ 86 September 9, 2021 at 2:23 pm #

    How many plugins do you think is too many?

    • Neil Patel September 9, 2021 at 7:50 pm #

      It just depends on when it starts affecting your site! I have over 20!

  6. Tech Rohit September 9, 2021 at 2:24 pm #

    Please Make a a video how to make website and run properly

  7. Navtej Bhuria September 9, 2021 at 2:26 pm #

    sir can i use screenshotted image in my blog if I completely change into I mean like adding text and more things into it and then using it in my blog.

    • Neil Patel September 9, 2021 at 7:51 pm #

      Make sure the image is copyright free!

  8. Rohit Agrawal September 9, 2021 at 2:31 pm #


    • Neil Patel September 9, 2021 at 7:51 pm #

      Thank you!

  9. Cook easy tasty tutorials -Sugar September 9, 2021 at 2:47 pm #

    Thank you. Is it true that new website needs atleast 6 months for actvely seo

    • Neil Patel September 9, 2021 at 7:52 pm #

      Yes that’s true! Even longer in some cases!

  10. DeuHUT STUDIO September 9, 2021 at 3:05 pm #

    Thank you bray****

    • Neil Patel September 9, 2021 at 7:52 pm #

      You’re welcome!

  11. Holger Morlok September 9, 2021 at 3:25 pm #

    LanguageTool for English AND other languages would be a good addition as well. If you got a bilingual or multi-language website, still free for beginners. Anyway, very good content. Thanks, Neil! 🙂 Grammarly for sure helps a lot as well.

    • Neil Patel September 9, 2021 at 7:54 pm #

      You are very welcome 🙂

  12. Rashed Silva September 9, 2021 at 3:42 pm #

    If anyone learned everything in this video then we can consider him SEO Professional

    • Neil Patel September 9, 2021 at 7:54 pm #

      Thank you!

  13. Abubakar Salisu Abdullahi September 9, 2021 at 4:10 pm #

    Does the hosting company one is using affects the quality of site speed and SEO?

    • Neil Patel September 9, 2021 at 7:54 pm #

      Yes it can!

  14. syed musanna September 9, 2021 at 5:08 pm #

    Hi, Neil please forgive me I am asking the irrelevant question, Please tell me how I may get copyright-free images and political maps of any country ( including world map ) or city. I will use them for the youtube channel.

    • Neil Patel September 9, 2021 at 7:55 pm #

      There are websites like Shutterstock that you can use 🙂

  15. Interior Designer September 9, 2021 at 8:28 pm #

    Hi Neil, I have just posted a question here but it disappeared!

  16. Interior Designer September 9, 2021 at 8:47 pm #

    Hi Neil, is free subdomain on wordpress rank the same as any other domain if it is well-optimised for SEO. Again, If I created a free website (subdomain) and created an Anchortext, can that increase my other website’s DU. Lastly, the more I create links from free subdomain, the more it is considered as a new backlinks. Thank you!

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