Joe Rogan just struck a $100 million deal with Spotify to move his entire podcast audience there, and this is huge for Joe (of course), but huge for podcasting in general, too. This is my reaction to the deal after a decade of podcasting myself, and what I believe this means for the industry and other podcasters and media outlets out there, too.
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Thank you so much Pat! You are awesome!!!!
Your tips have always been helpful. Thank you.
Such a huge move in podcasting. I appreciate hearing your thoughts on this. We just started our podcast last month! 🙂 Cheers! -Jim
Who’s here after the Live stream?
I don’t think he’s going to bring everyone that listens on YouTube over to Spotify. I just think everyone will migrate across.
Watching the maturation of podcasting has been fun. It’s been even more fun seeing how platforms are transitioning into highly functional multimedia platforms rather than their traditionally known format.
Yeah, Joe did the right Thing!
We agree Pat. This deal with Joe Rogan is good for podcasting, and obviously great for Joe. But, is it a continual foolish spending strategy by Spotify? We see them way overspending with too long an ROI timeline and every bet they have made so far has not significantly increased their slice of the listener pie. We are here Spotify though if you want to overspend again!
“Your audience is the asset!” ($100 M asset!) I love that you show small beginnings of huge YT stars; that’s so encouraging; love reminder that building a following like Joe Rogan’s took 14 years of consistency. Good advice not to expect immediate results but focus on delivering value consistently over many years. As a new YouTuber, that’s my aim to be consistent, deliver content my audience will enjoy, and to be willing to invest the years it will take to find and build my audience. Great quotes too: “Take a stance. … If you’re not getting haters, you’re probably not going bold enough.” “Own your outcome!”
I’d love to have you on my program sir
I’m glad Joe Rogan took the Spotify deal. It’s a weighty piece of social proof that podcasts are highly valued. It will be interesting to see how the world of podcasting benefits from the inevitable scramble for market share now that Spotify has dived in.
Yes – Agree as I talked about this topic on my show a few weeks ago
Absolutely Pat, no question about it.
Joe Rogan is taking a stand again by joining Spotify. Nice!
Couldn’t agree more. I talked about this on my podcast livestream show when it was announced. This gives such validation for content creators specifically podcasters. Thank you Pat!
This was good stuff Pat! I enjoyed it and I totally agree with you when you state it will bring heaps of opportunity to podcasters! And I love Joe! Super happy for him. As for people who are spitting hate…that’s about them…not Joe! Thanks for another great video!
Congratulations to Joe! He and his team work very hard. I would totally take that $100M deal.
I’d take the deal. I am inspired to continue with my podcast. My favorite quote from this video is, “You gotta earn your luck” meaning you have to put in the work to reap the benefit. Thanks Pat for your inspiration!