How to Monetize Your AMP Traffic

Google loves accelerated mobile pages in which they load up mobile content faster and create a better experience for users. But when you do that, what you'll find is all that really loads is your content and you don't really make any money off your mobile traffic if you do that. Today I'm going to break down how to generate revenue from your accelerated mobile pages.

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So a while ago I was in my search console and I was looking at my traffic and I just load up search console here. And I want you to change your date range to the last 16 months. And when I was in search console and I was going through this exact same steps, I noticed that, hey, you know, I get a decent amount of traffic from Google, 66,000,000 clicks over the last 16 months, not bad. Then I scroll down. I clicked on Pages. When I clicked on Pages I could see all the pages that were driving traffic to my website.

And when I did a new button right here and I filtered by device and I clicked Mobile and I clicked Apply, I noticed that it was getting a good amount of traffic from mobile.

Out of the 60 plus million visits, roughly 66, 25 of them, roughly, come from mobile. And when you look at this, it's like, all right, this is great. It's a lot of traffic. What most people don't realize is on mobile, all my traffic comes from accelerated mobile pages.

And I was like, wait, I'm getting a lot of mobile traffic and it's been climbing over the years. So I'm going to pull up Google Analytics for you really quickly so you can see how much traffic is coming to these accelerated mobile pages.

Accelerated mobile pages tend to have a URL slug of /amp. So again, I have a lot of traffic. I don't pay for Google Analytics. So I'm not going to show you data on the last 16 months because the report just won't load.

So I'm going to do /amp. That stands for accelerated mobile pages. And you'll see how much traffic. So over the last seven days, right, this isn't even the last year or anything like that or month, it's just last seven days. 512,000 pages came to these accelerated mobile pages, right? This is people coming from mobile devices. And when you go to my blog, and I know I'm on a desktop device right now, and I'm going to end up pulling up one of my blog posts and I'm going to show you what it looks like on mobile devices.

So on mobile devices, it ended up looking like this, minus this top bar right here that I'm, you know, I'm highlighting and minus the bottom bar, which I can't really highlight. Cause it's a click, right?

So the click to get more traffic and the grow your traffic, those two I recently added. But before that my accelerated mobile pages just had the content and that's it. And what I was doing is I was getting all this traffic to my accelerated mobile pages and I wasn't driving any conversions.

And when Google first released this, you would see a lot of players like "The New York Times" that are leveraging accelerated mobile pages. And then they're like, wait, we're not making any ad revenue. We're not making any revenue from these pages.

We've got to stop and go back to normal pages. I never ended up switching back to normal. I kept my accelerated mobile pages or amp pages. And recently what I had my developer do is I had him add call to actions within my accelerated mobile page.

So on a mobile device, page looks like this, and you see the call to action here where someone could enter the URL or they can click to get more traffic, and that sends them to my consulting page.

As you can see my URL slug, I have source=amp, so I know, and that's helped us generate a lot more conversions. It was that simple. So the lesson I have for you is just add sticky bars to the top and the bottom of your amp pages and have it go to your landing page, or your products that you're selling or the services you're selling and just trying to collect more leads. It works whether you're a B2B or B2C.

Do this and you'll at least generate some conversions from your amp pages, and that's better than generating no conversions. Try it out.

See how it works. For me, our conversions went up by around six percent in total. Keep in mind, majority of my traffic is desktop, but six percent is better than nothing. That's extra conversions that I never had.

So I recommend just adding a top sticky bar and a bottom sticky bar to your pages to generate more sales from your amp pages.

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