Bad news, you just bought a failing business…What next? – MARKETING SECRETS – EP. 5

I will be the first to admit that I am still a student of marketing and in this video, I share one of the most expensive lessons I have learnt after spending millions of dollars to acquire a software doodle company.

At first, I thought to myself; "Bad news, you just bought a failing business…what next? Then I went to work.

Here is what I did to turn this failing business into one of the greatest ClickFunnels affiliates of all time.

Toonly →
Doodly →
Voomly →

00:00 – Intro
00:43 – In Today's Episode
01:35 – Backstory
05:15 – The Acquisition
06:58 – The Problem
09:55 – Bridging The Gap
12:41 – The Future
13:35 – Recap


ClickFunnels was built with you…the entrepreneur, the business owner, the course creator, the speaker, the expert…in mind. Because we know that you need just 2 things to ramp your business FAST 1) Collect Leads 2) Generate Sales. And that’s exactly what ClickFunnels helps you do best. Pure and simple. Get your free 14-day trial at




3. SOME GOOD CONTENT TO BINGE: Learn more about sales funnels, sales funnel strategies, marketing, traffic, and more with the Marketing secrets show:


#Toonly, #Doodly, #MarketingSecrets,

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22 Responses to Bad news, you just bought a failing business…What next? – MARKETING SECRETS – EP. 5

  1. Funnel Marketing Secrets September 30, 2022 at 12:06 pm #


  2. A WH September 30, 2022 at 12:07 pm #

    This is just what I am doing right now. Looking to acquire. Love the sponsor for this video too 😀

  3. Ask Dr. Brown September 30, 2022 at 12:14 pm #

    Long time and lifetime Doodly customer. Have not logged in or used for years. I guess I need to.

    • To Go Ashore October 2, 2022 at 4:19 pm #


  4. my3hawaiianboys September 30, 2022 at 3:01 pm #

    I bought doodly years ago and haven’t used it in a long time. I did see an email to update several months ago and haven’t. I guess I need to see what that was all about.

  5. Mohib Quadri September 30, 2022 at 3:15 pm #

    Russell what’s ur take on someone who is inexperienced initially to attract clients when all clients want is a person with 2-3 yrs of experience in handling the projects but market is not ready to accept fresher candidates but demand too much ? Is being a generalist a good idea or is it creating the unique value which is important in such a situation.. how can a solopreneur create space for himself in the early days without wasting time…

    • Björn Mayer September 30, 2022 at 3:51 pm #

      Russell would say: Work for free until your results speak for themselves.

    • Russell Brunson - ClickFunnels September 30, 2022 at 6:04 pm #

      @Björn Mayer Yes that’s exactly what I did when I started. Just make sure to get a testimonial either written or on video so you can use that to market your services to new clients. Social proof is very important when starting out.

  6. Russell Brunson - ClickFunnels September 30, 2022 at 5:59 pm #

    What is the first thing you would do if you took over ClickFunnels?

    • Live & Grow October 3, 2022 at 4:40 pm #

      I would go Spanish…first.

    • Manticore Man-of-war November 27, 2022 at 1:32 am #

      not sure why my reply here was deleted? if you ask for honest feedback, why then delete the comments?

  7. Kris Dakovic (Foxy Marketer) September 30, 2022 at 6:28 pm #

    I actually promoted doodly software way back when it was just come out. And unfortunately couldn’t find the right angle to promote it so I didn’t but it looked so cool then and I cant imagine how cool it is now especially since you aquire it, I will definitely try it myself this time around.

  8. Alex Berman - Cold Email and B2B Lead Generation September 30, 2022 at 7:45 pm #

    Awesome story! Cool to see it from all angles

  9. Trenton Erker September 30, 2022 at 9:48 pm #

    Looking at processes seems like business buying 101

  10. Sylvester d'costa September 30, 2022 at 9:51 pm #

    Enjoyed this episode ❤️

  11. Roland Varduhn September 30, 2022 at 9:53 pm #

    Congrats for turning it around! But I can not believe that this happened to Russel and cf. How in the world !?! This should not happen to a 9-Figure Company.

  12. Nguyễn Thanh Huỳnh October 1, 2022 at 2:43 am #

    Thanks for sharing your journey, I hope you keep documenting it for the world 😀

  13. Sagar Sangam Sahu October 2, 2022 at 8:03 am #

    Thank you Russell for sharing… Lots of new learning from this.. This gives a bigger vision how we should look at building our own business

  14. All About Helping Podcast - Music Marketing October 2, 2022 at 9:19 am #

    That section bridging the gap was so powerful !

  15. Fathul Bari October 2, 2022 at 9:35 am #

    Amazing story, great info, overall I am loving this format!

  16. Titus Sam - Empowering Business Through Funnels October 3, 2022 at 5:45 am #

    The top most reason I love to watch Russell’s videos and podcast is, “You are even sharing the thoughts that have gone through your mind in different scenarios and situations”.
    That itself a big learning point and priceless insights for all listners.

  17. Zsolt Domán October 3, 2022 at 1:20 pm #

    Great video, I loved it! One quick question: Russel said there were 100 employees when they took over the company. What could 100 people do with such a simple software? No offense, I am honestly curoius.

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