How to get more social engagement when reach is declining. Facebook organic reach is way down. I remember being able to post a link on Facebook and being able to get thousands of clicks. And it's not just Facebook; social media, generally, has been declining.
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Social media referrals have been stagnant at 5% of all traffic for quite some time. The average Facebook post will reach only 5% of your followers.
Here's what happened. Facebook made some changes, and there are two primary reasons why organic reach is way down. One, there's more content. There's so much content being published that there's actually more content being published than there is space in the newsfeed. 510,000 comments and 293,000 statuses are posted on Facebook every single minute to give you an idea of how much content is being created. And personalized news feeds are way more important now.
So Facebook tailors what they show everyone, just like they do on TikTok, which can hurt your reach when you're posting and expecting your friends to see your content.
And this just isn't on Facebook alone. It's on most social networks. Instagram Reach is dying, YouTube is, and TikTok is. Most social networks do this because it also helps them with ad revenue.
So what does this mean for businesses? You don't have a straightforward avenue to reach your audience. To put it simply, your reach is small. That means on Facebook and Instagram and all those people they're prioritizing friends content over business pages, which means fewer if any engagement is weighing there for most of your posts. And this also causes the rise of paid ads so that way these platforms can make more money.
But I'll tell you right now, social media is massive and more massive than ever with nearly 4 billion users worldwide. So your audience is still there. You just have to find a way to tap into them and grow organically. Here's what you can do to maximize your organic reach.
And if you just want my ad agency, NP Digital to do it all for you, just check us out at npdigital.com. If you have questions, leave a com below. I'm here to help you out. If you enjoy the video, like it, share it tell the people about it. Thank you very much.
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