How to Optimize Your PPC Landing Pages for SEO

How to optimize your PPC landing pages for SEO. Do you think SEO is its own thing and offers independently from other marketing channels? Think again. Working with different stakeholders in different divisions and aligning your marketing efforts together is the only way to unlock massive amounts of traffic, which means you need to start thinking about how your PPC landing pages can be vastly improved by incorporating SEO into the mix.

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Landing pages are absolutely essential in your marketing strategy. Their average conversion rate is 9.7% According to HubSpot. Companies with 31 to 40 landing pages get seven times more leads than those with only one to five landing pages according to HubSpot. There are definitely parts of a landing page that you can't afford to overlook. Markers see a 4.42% drop in conversions for every second of delayed low time for their landing page.

Another thing that can hurt your conversion rates is including more than one offer. That can decrease your conversion rates by roughly 266%. Gives people analysis process, which one should I choose? But maybe the most important one, you need to optimize your PPC landing page for SEO. Seems funky, right? After all SEO, PPC, one's organic, one's paid, but look combining them can actually have some major benefits with the performance of your landing pages.

Now, if you think about it, every page that has index in search needs to be optimized for search. Creating a PPC landing page without considering SEO can mess with your performance in two notable ways. If there's a PPC version of existing SEO page, the former could definitely jeopardize a performance of the ladder.

Google's reset helpful content update means that a PPC landing page with low word and minimal content can actually affect the overall performance of your website, even the pages that have been optimized previously For SEO. Long story short, you need to optimize your PPC landing pages for SEO if you want them index, and here's how you do that.

Now, if you want my team to just do all this for you, check out my ad agency, NP Digital. If you enjoy this video, like it, share it, tell the people about it, subscribe to the channel, and if you have any questions, leave a comment below. I'm here to answer them and help you out.

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23 Responses to How to Optimize Your PPC Landing Pages for SEO

  1. MLwithSiddhesh December 17, 2022 at 3:44 pm #

    A small suggestion… while using headphones I noticed that whenever there’s a screen flip or something like that and the whoosh sound comes up… the noise is so big that I need to reduce my headphone sound but then if I do that… then I can’t hear Neil clearly. Just a heads up 🙂

    • Télegram@Official_NeilPatel December 18, 2022 at 11:46 am #

      Chat me up ☝️☝️

    • Neil Patel December 19, 2022 at 4:49 pm #

      I appreciate you letting me know, friend 🙂

  2. WBT Agency December 17, 2022 at 5:12 pm #

    Great video, Neil! I especially appreciated the tips on using targeted keywords in the page title and meta description and making sure the page loads quickly. These are often overlooked elements in PPC landing page optimization, but they can make a massive difference in attracting organic traffic and boosting conversions. Thanks for sharing your expertise!

    • Neil Patel December 19, 2022 at 4:51 pm #

      Glad it was helpful!

  3. Naim December 17, 2022 at 11:02 pm #

    ❤️❤️

    • Télegram@Official_NeilPatel December 18, 2022 at 11:44 am #

      Chat me up ☝️☝️

  4. محمد حمدين December 18, 2022 at 12:57 am #

    Please load your voice in your videos and hear you obviously without a microphone.

    • Télegram@Official_NeilPatel December 18, 2022 at 11:44 am #

      Chat me up ☝️☝️

    • Neil Patel December 19, 2022 at 4:52 pm #

      Thank you for the suggestion!

  5. jason killer December 18, 2022 at 4:16 am #

    Hey neil i am a Amazon seller and i want to advertise my product on targeted locations so how would I do this ??

    • Télegram@Official_NeilPatel December 18, 2022 at 11:39 am #

      Chat me up ☝️☝️

    • Neil Patel December 19, 2022 at 4:55 pm #

      When running ad campaigns you should be able to target based on location

  6. Arifuzzaman Arif December 18, 2022 at 4:51 am #

    The subscription notification sound is annoying

    • Télegram@Official_NeilPatel December 18, 2022 at 11:35 am #

      Chat me up☝️☝️

    • Neil Patel December 19, 2022 at 4:54 pm #

      Thanks for the feedback

    • My Gadgets December 20, 2022 at 8:33 am #

      Every time scares me like hell even I know it’s gona be at some time

  7. Palsbuys December 18, 2022 at 12:45 pm #

    Mr.Neil! I can’t hear You!!

    • Télegram@Official_NeilPatel December 18, 2022 at 7:13 pm #

      Chat me up ☝️☝️

    • Neil Patel December 19, 2022 at 4:22 pm #

      Is there an issue with the volume of the video?

    • Palsbuys December 20, 2022 at 12:26 pm #

      @Neil Patel Yes! Very Low! I have managed with subtitles. Thanks.

  8. Growth Agency December 19, 2022 at 11:53 am #

    Hi Neil, brilliant video as always! Can’t wait for the next one!
    At Growth Agency, we’re well-equipped and highly experienced at optimising websites; using PPC, SEO & Google Ad campaigns.

    All the best,

    Jack
    Growth Agency Ltd

    • Neil Patel December 19, 2022 at 4:31 pm #

      Sounds great, Jack!

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