How To Start A Digital Marketing Agency From Scratch In 2022

How to start a digital marketing agency from scratch in 2022. So you're probably wondering, hey, agencies make a ton of money, and they do. And by the end of this video, you'll know exactly how to build a agency starting from scratch with no team, no money, and no network. And I can tell you from experience what it looks like to start a agency with and without money and the resources.


I've done it in both ways. Here's the main difference between them. When you have money, you can quickly hire people who are going to build business for you and focus on whatever is their strength. And you can focus on your strength.

The rest of my team focus on other areas that I know that they're great at, such as management, client services, strategy. I also help with some strategy, but more so I do that because I love it. I'm a marketer. So let's go over the core things you need to focus on when you're starting an agency today, especially in your first year.

Number one, focus on getting a niche expertise. Businesses that get paid by their clients on a reoccurring basis, or at least high-ticket products or services, they typically focus on one thing, right? Is it e-commerce or are you doing marketing for B2B? Pick one specific thing.

Focus number two, client acquisition. When you want clients, go with businesses that are focused on investing and growth, people who are spending money on Google Ads, or spending money on social ads like Facebook. You can look at people's Facebook ad library to see if they're running any ads recently. Tools like SpyFu, Ubersuggest, they all show you this.

Focus number three, delivering amazing services and results. Look, services, businesses, most of it's word of mouth. If you do a crap job, you're not really going to grow. So make sure that whatever activities you're doing for your clients, you're focused on getting them results.

Focus number four, documenting processes. Start at a high level, then go more in depth. And don't worry about perfection. Processes change over time.

Focus number five, self-management. You need to be great at managing not just other people's time, but your own time. You need to be super organized. You know those people who have really messy desktop computers? That can't be you. Clean it up. Stay organized.

Use basic product management platforms like Trello, Basecamp, Asana, Notion. Stick to your deadlines. Do not over-commit. Do not over-promise. Deliver upon what you agreed upon. And ideally, deliver more than what you agreed upon.

Focus number six, hiring and staffing. Happens to you when you start scaling up. Look, the bigger you get, the more people you're going to need. You're going to need to learn how to delegate those low-value tasks, so then that way you're focusing on the most important things that are generating you ROI.

Make sure you get people who have achieved the results you're looking for a few times in the past, because they're much more likely to do better versus people have to learn on the job. That way you don't need to do tons of training and management and they're self-sufficient.

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00:00 – Introduction
02:00 – Focus #1: Getting Niche Expertise
02:19 – Focus #2: Client Acquisition
02:45 – Focus #3: Delivering Amazing Services And Results
03:09 – Focus #4: Documenting Processes
03:21 – Focus #5: Self-Management
03:48 – Focus #6: Hiring And Staffing

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27 Responses to How To Start A Digital Marketing Agency From Scratch In 2022

  1. Anwar Parvez March 12, 2022 at 3:03 pm #

    Good one

    • Neil Patel March 12, 2022 at 4:44 pm #

      Thank you! Cheers!

  2. Airton Rocha March 12, 2022 at 3:04 pm #

    Sharp as always! Tks

    • Neil Patel March 12, 2022 at 4:44 pm #

      Thanks again!

  3. M March 12, 2022 at 3:05 pm #

    I need it from a very long time

    • Neil Patel March 12, 2022 at 4:44 pm #

      Perfect 🙂

  4. Viet Bui March 12, 2022 at 3:09 pm #

    Hey Neil, starting an agency is not saturated in 2022??.

    I feel like everyone is starting one

    • Neil Patel March 12, 2022 at 4:45 pm #

      It is, but that doesn’t mean it can’t still be done successfully 🙂

  5. Yathish K m March 12, 2022 at 3:09 pm #

    King of digital marketing

    • Neil Patel March 12, 2022 at 4:45 pm #

      You’re too kind 🙂

  6. Browyen Bao March 12, 2022 at 3:09 pm #

    I am looking forward to your reply on Messenger. I am looking for students for my husband’s English class. Thank you!

    • Neil Patel March 12, 2022 at 4:45 pm #

      I’ll keep an eye out for your message 🙂

  7. Tamzid Hassan March 12, 2022 at 3:49 pm #

    thanks for sharing this..

    • Neil Patel March 12, 2022 at 4:46 pm #

      My pleasure

  8. Vitthal Kalamkhede March 12, 2022 at 4:15 pm #

    Thanks a lot Neil, I am trying to build my own agency these tips are relly going to help me.

    • Neil Patel March 12, 2022 at 4:48 pm #

      Best of luck to you, my friend 🙂

  9. Yash Garg March 12, 2022 at 4:15 pm #

    Your content is so genuine dude, Thank you!

    • Neil Patel March 12, 2022 at 4:48 pm #

      No problem!

  10. Edifid Digital March 12, 2022 at 4:48 pm #

    Great insights, Neil. I always get new ideas when I watch your videos or read your blogs.

    • Neil Patel March 12, 2022 at 4:49 pm #

      Great to hear!

  11. Tanishq Khot March 12, 2022 at 5:01 pm #

    Please make a video on how to start Influencer marketing agency

    • Neil Patel March 12, 2022 at 5:03 pm #

      Thanks for the suggestion, friend

  12. Nikhil Kuldeep March 12, 2022 at 5:12 pm #

    How to get clients? I was looking for this answer. Sometimes you also present unnecessary content. Tell me how to get clients?

  13. egreens March 12, 2022 at 5:33 pm #

    Excellent info- thank you

  14. Sam Samo March 12, 2022 at 6:35 pm #

    Thanks Neil. I notice that if my site doesn’t gain any new backlinks in a given month, my site’s DA drops a bit. Is that’s really the case, DA will go under even if no links are lost just because no new backlinks are gained?

  15. Deepak Mohan March 12, 2022 at 6:53 pm #

    I love your content and ubersuggest tool, and you’re truly a genius. In this video 0:23, that’s truly genius

  16. Marketing Harry March 12, 2022 at 8:45 pm #

    Most people want to start an agency but don’t have the resources. You can always start small though, and little by little build your way up to grow your business!

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