My Favorite Keyword Research Strategy

Want to know how I find keywords that bring me tons of traffic? It's maybe the most important part of nailing your SEO strategy. 68% of online activity starts with a query in a search engine like Google or Bing. Identifying the right word to include in your content is essential.

And according to Ubersuggest 89% of the keywords get only 10 monthly searches or fewer. And according to Atrex, only 0.16% of the most popular keywords are responsible for 60% of all searches. What does that tell you? If you want your keywords to actually show up in your audience searches, you have to choose them extremely carefully. SEO is not a strategy where you can guess and hope for the best. Want me to tell you my favorite keyword strategy? Well, let's dive right in.

Answer The Public:
SEO Unlocked:

Step one, keyword discovery. This can be the most difficult part about the process but you need to get it right. I see a lot of beginners make mistakes in this phase. Maybe they'll choose really broad targeted words or obscure phrases that no one is searching for. That's why I love using keyword research tools like Ubersuggest or even Answer The Public. So once you head over to Ubersuggest, all you have to do is import a phrase and click search. You'll get a detailed breakdown that includes search volume, which is the number of searches per month, SEO difficulty, estimated competition for organic search, paid difficulty, estimated competition for paid search, cost per click.

But the best part, scroll down and you'll see plenty of variations of the keyword phrase you search for. If you're on a tighter budget, optimize a low competition, low cost per click option that still gets you good results or choose a few different ones and A/B test them to see what kind of results you're getting by running some Google paid ad campaign.

And then from there, use the five keyword idea variables to expand your search. Seeing the Ubersuggest search results page, you'll see suggestions, related, questions, propositions and comparisons. These are all tabs that you can click on to get even more keyword ideas.

Step two, analyzing and choosing the best keywords. Ready to narrow down your results from step one? I like going with no more than a hundred keywords for this part of the process. Eliminate the obvious ones that you don't want to use. Ubersuggest can help you see what page is ranked for for the keywords you want to use, plus how many back reads those pages have, and how many shares they have on Facebook and Pinterest and Reddit.

You can also narrow down your target keywords with Moz. If you have a pro membership or if you just have one keyword project to complete, you can always start a 30-day free trial. You can use their keyword difficulty and SERP analysis tool as well.

Step three, make final choices. The last crucial step. There are four critical components for making your final choices, but first keep a spreadsheet throughout the process and make sure you're recording every single piece of data that you want to use later on. Once you have your spreadsheet, organize it, make the following considerations. If your website is commercial, go with keywords that have commercial intent.

Find keywords that offer the sweet spot of high search volume plus low difficulty and minimal competition. Use keywords with high search volume with competitors that have lower domain authority and back reads.

This might seem like a ton of information but making that final decision isn't the most difficult. If you've done the research and compiled the data, the hard parts are already basically done.

Plus, if you have some informational keywords left over, you can always use them for other content topic ideas. If you have more questions about how to conduct better keyword research, check out the training courses I've created such as SEO Unlocked. You can find these all at

I want you to put these keywords in practice so that you can have high rankings, not just for your blog post pages but all the webpages and start driving traffic and sales in no time. Again, the key is to use keywords in your content. From blog posts to webpages, if you don't integrate them in within your content whether it's your title tags, your meta tags, or just within your text or your headings, you're not going to do well.

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30 Responses to My Favorite Keyword Research Strategy

  1. Brandon Rowe November 24, 2022 at 3:31 pm #

    Excellent advice

    • Neil Patel November 25, 2022 at 6:50 pm #

      Glad you think so!

  2. Cool dude MAYUR November 24, 2022 at 3:37 pm #

    Ahrefs also shows KW search volume for search engines other than Google.

    • Neil Patel November 25, 2022 at 6:50 pm #

      Yes it does!

  3. Ali Asgar Attari November 24, 2022 at 5:42 pm #

    Hey Neil. Been watching your videos for a while now. I started a blog Infoverses 3 months ago.
    As of now I’m focusing on creating the highest quality of content possible, keeping in mind your startegy of long form content.

    I make sure to follow your strategies and tips. Thanks for all the valuable content. Learning a lot from you.

    • Neil Patel November 25, 2022 at 6:36 pm #

      Sounds great! Keep me posted on the journey 🙂

    • Ali Asgar Attari November 25, 2022 at 6:48 pm #

      @Neil Patel Sure!

  4. Marketing Harry November 24, 2022 at 6:39 pm #

    Awesome as always!Thank you for sharing your strategy with us

    • Neil Patel November 25, 2022 at 6:36 pm #

      Glad you enjoyed it!

  5. Praveen November 24, 2022 at 7:47 pm #

    neil, is it is right time to start web3 business to get success.

    • Neil Patel November 25, 2022 at 6:38 pm #


  6. Heikal Darmawan November 25, 2022 at 1:15 am #

    neil would you like to make content with topic “what I will do if i start blogging at zero”

  7. Mushahid Hussain November 25, 2022 at 6:54 pm #

    Awesome:) Neil!!!!!!

    • Neil Patel November 28, 2022 at 5:13 pm #


  8. LePetitAgriculteur November 26, 2022 at 8:56 am #

    I am actually unsubbing from your channel after canceling my sub on Ubersuggest (you abandoned us french speaking blogs ! understandable.), what you said is what is already out there. No value is added in your videos. just a waist of time for people on an intermediate level.

    I still encourage new people to SEO to follow you for a while to get a broad idea on SEO.

    • Neil Patel November 28, 2022 at 5:17 pm #

      I appreciate the honest feedback, friend!

  9. Deadpool November 27, 2022 at 9:05 am #

    Hello Neil my website is new could you suggest me what i should do ?

  10. GoLearnIT November 28, 2022 at 5:51 pm #

    No way. We hired this guy for SEO services and it’s total waste of money. I’m not a competitor to him or for any other but letting others knows.

    • Neil Patel November 29, 2022 at 9:42 pm #

      I’m sorry to hear that, friend! SEO can be unpredictable, so results don’t always come as fast as we’d like. Let me know if there’s anything I can do to help in the future! I’d be happy to help 🙂

  11. Sano World Game December 4, 2022 at 9:34 am #

    How can I get keyword good subjek

    • Neil Patel December 5, 2022 at 6:24 pm #

      Use Ubersuggest 🙂

  12. Manoj Agadi December 5, 2022 at 12:42 pm #

    Amazing Information Sir.

    • Neil Patel December 5, 2022 at 6:19 pm #

      Thank you!

  13. Charles View December 7, 2022 at 12:01 pm #

    Hi Nei, I have tried several seo strategies, but I’m still getting less traffic from google. What could be be problem Sir?

    • Neil Patel December 7, 2022 at 10:34 pm #

      SEO takes time. It can takes months to see result so just keep pushing 🙂

  14. A B H I December 12, 2022 at 5:31 pm #

    Hey Neil. Few months ago I started a blog website. Should i focus on link building like web 2.O ?

    • Neil Patel December 13, 2022 at 6:05 pm #

      Yes I’d dedicate some time to building quality links 🙂

    • A B H I December 13, 2022 at 6:17 pm #

      @Neil Patel okay neil thank you 🙂

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