Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher value on physical products that they can touch and hold. This doesn’t mean that you have to offer all your products as physical ones – […]
How To Build A List of Customers You Can Market To Over And Over Again: The Benefits of A Membership Program
A membership program is where your customers sign up, either for free or for a fee, to be part of a community or elite club. As an incentive to sign up they often receive special discounts, invites to product launches, early access and other rewards. The benefit to you is that by offering incentives and […]
Make It Easy For Customers To Buy: How Offering Free Trials/Demonstrations Can Boost Your Sales
Sometimes it’s hard to see the benefit of something we haven’t seen in action or tried first. Offering a free trial period, or a demonstration of your product, can be a great way to alleviate a potential customer’s fears and make them confident the product will work for them. Also, once someone has tried something […]
How Can Simple Tweaks Drastically Improve Your Sales?
Making huge gains in traffic on your website and social media accounts is excellent, but what matters the most is generating conversions. There is no use in spending a large amount of money on extensive marketing campaigns if no one is buying your product or services or signing up for your website. Many tweaks can […]
How to Increase Your Profits by Offering A Range of Different Upsells
Looking for a way to capitalize on the value each customer is worth to you? An easy way to do this is by offering different upsells. Upselling is offering a complimentary or upgraded version of a product/service that a customer is currently purchasing. One of the most well known upsells can be heard when you […]
How Creating A Sense of Urgency Can Help Improve Sales: Reducing/Offering Free Shipping Within A Certain Time Frame
Don’t you hate it when you’re searching for an item, find it at an amazing price, then see that shipping is going to cost you an arm and a leg? One way to increase your sales, especially over a short period of time, is to reduce the cost of your shipping, or offer a sale […]
How A Themed Promotion Can Boost Your Sales
Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to buy from you. However, offering seasonal or holiday themed promotions can help even more, as prospects not only immediately understand that it’s a limited time deal for a good reason, but you’ll also hit them […]
Why Does Everyone Lose Money on Facebook Advertising
If you haven’t tried Facebook ads already and you know a lot of people who have, you probably don’t want to. They’re uncharted waters, and many before you have failed. At least once or twice, sometimes even from business professionals, you’ve probably heard plain and simple that Facebook ads don’t work. Everyone who tries just […]
How to Use a Sense of Urgency to Increase Your Sales: Offering a Limited Time Deal
A sense of urgency can be a great motivator, both in encouraging a sale and in life. To use urgency in business, look at offering limited time deals, especially ones that don’t last more than a few days tops. And if you have an e-mail list, mail them a lot more on the final day […]
Five Super Important Things to Rank Your Site
What is a Ranking in SEO? Search Engine Optimization (SEO) is meant for the betterment of web pages to help search engines rank them accordingly. In SEO, ranking indicates the position of a website’s page on what’s called the search engine results pages (SERPs). According to Google, the ranking of a website is vital because […]
