This is the best way to hit your revenue goals. Since I start out as an entrepreneur, I've had five co-founders. And in my latest company, NP Digital, I now have 700 employees, and I'll probably be close to 900 employees by the end of the year. I've learned something over the years. RESOURCES & […]
Tag Archives | ROI
The Best Marketing Strategy Produces the Worst ROI
People love measuring marketing. Everyone loves Google Analytics. Everyone loves Google Data Studio. If you spend a dollar, you want to make more than a dollar, right? But if you focus your marketing efforts only on things that produce a direct ROI, you'll struggle to build a multi-billion, if not even a multi-million dollar business. […]