How to get more social engagement when reach is declining. Facebook organic reach is way down. I remember being able to post a link on Facebook and being able to get thousands of clicks. And it's not just Facebook; social media, generally, has been declining. RESOURCES & LINKS: ____________________________________________ Ubersuggest: ____________________________________________ Social media referrals have […]
Why focus on social media marketing over SEO? You're probably surprised to hear this, after all, I'm mostly known for all things SEO. So why do I focus on social media marketing now? Because I've learned that it's one of the quickest and most effective ways to drive major traffic to any site. That doesn't […]
The dirty little secret about social media marketing. I've been doing social media marketing for a long time, so long that I used to do marketing when there was MySpace. Do you remember that company? It was around before Facebook. And I also have a ad agency, NP Digital, where we employ over 700 marketers […]
The biggest social media opportunity that you aren't leveraging? How often do you log into LinkedIn? Well, I bet you it's not enough. LinkedIn has over 830 million users in over 200 countries. If you're trying to market in the B2B world, you have to use LinkedIn. It's the biggest social network out there that […]
YouTube is the second most popular site on the web according to Similarweb. It is also the second most popular search engine in the world after Google. And many companies advertise on YouTube because it drives sales. But the problem is that it is expensive, it is difficult to make a profitable ad. But, why? […]
My favorite type of marketing. If you had to guess, what do you think my favorite type of marketing is? Come on, take a guess. Maybe SEO, PPC, creating social content, email marketing, push notifications, or is it podcasting? RESOURCES & LINKS: ____________________________________________ Expedia: Ubersuggest: ____________________________________________ Believe it or not, it's in person events. I […]
Seven underrated marketing lessons. I've been doing marketing for over 20 years and I've learned a lot of lessons in that time. Some of the lessons are obvious and others are not so much. What's funny is the lessons that most people don't think are important, in other words, the underrated ones, are usually the […]
How to drive more sales from Instagram. Did you know that Instagram has over a billion users according to Statista? Now just think about how many sales you are generating from Instagram. I bet you're generating a tiny amount of sales from Instagram, if not realistically, zero sales. So how do you change that? Well, […]
What Jimmy Fallon and James Corden, taught me about marketing. Have you ever watched James Corden' late night show, or Jimmy Fallon's? Well, they both have something in common. Can you guess what it is? Well, leave a comment below, letting me know what you think it is. And just think about it for a […]
My seven favorite social media tools that are free. Do you know what the second, third, fourth and fifth most popular website have in common in this world? Let me give you a hint. It's YouTube, Facebook, Twitter, and Instagram. What they all have in common is they're all social websites. Social media is popular. […]
