The Long Term Marketing Tactic You Need to Start Focusing On

The long term marketing tactic that you need to start focusing on. I have tried literally most marketing strategies that you can think of. From sponsoring sports teams to television ads, from every form of digital marketing. You name it, I've probably tried it.

Well, what's funny is small companies always miss one big strategy that large corporations tend to use. And what's really funny is it drives a large chunk of the revenue for these big companies. But for some weird reason, startups and even mid-size companies don't leverage it. Can you guess what it is? It's partnerships.

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Just think of it this way. There are other companies that already have your ideal customer and you already have their ideal customer. Plus, you, in essence, are getting free marketing to your ideal customer, whether they sign up with you or not. So how do you make partnerships work for your business?

First, add a partnerships page to your website. Let people know that you're accepting partners. This way, you can promote them and you should require that they promote you on their website too.

Second. You want partnerships that are mutually beneficial. If both companies can drive revenue to each other, they are likely to help one another out. If they can't be mutual, what you'll find is they won't really drive you any revenue, you won't drive them much revenue, or if one of you drives revenue, it won't last for the long run.

Third, provide each other with presentations, documentations, and support to help drive revenue to one and another. Remember, a partnership usually requires a double sell. That means you have to sell twice. Once to the company that you want to partner with, and then they have to sell to their customers on paying you. And the same goes with you. Do you see how that's a double sell? So if you don't provide them with the right documentation when they're selling on your behalf, they may not do a good job closing. That's why you need to give them all the ammo that they need.

Fourth. You have to maintain your relationship with that partner. If you don't, you'll find that nothing will happen. Or if it's generating revenue, eventually it'll die down. The easiest way to maintain them is continue to try and send them more business, and follow up with calls and emails, and see if there's any other things that you can do to help them out.

Last but not least, don't expect great results from a partner program in one year or even two years. It moves super slow, like SEO, but after three or even four years, you'll find that a large chunk of your revenue comes from partners. Usually not one partner, but instead, a small amount of revenue comes from each partner. And some partners won't drive you much at all, but it's a numbers game. And when you add it all up, it tends to be a lot of money.

If you want to partner with us, feel free to email us at johnh@npaccel.com. If you have any questions, leave a come below, enjoy the video, like it, share it, tell the people about it. Thank you very much, and I hope you have a wonderful day.

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26 Responses to The Long Term Marketing Tactic You Need to Start Focusing On

  1. Xiannie September 24, 2022 at 2:08 pm #

    Great Sir

    • Neil Patel September 26, 2022 at 4:25 pm #

      Thank you!

  2. Bart Ros September 24, 2022 at 2:08 pm #

    Honestly I have been using your tips and the Ubbersuggest website for a year now. Currently I get 80% of my work from my website. And I almost never run ads or mail client. It just all arrived in the mail.

    • Neil Patel September 26, 2022 at 4:26 pm #

      That is so awesome to hear, Bart 🙂

  3. Circles Digital September 24, 2022 at 2:09 pm #

    Thank you!

    • Neil Patel September 26, 2022 at 4:25 pm #

      You’re welcome!

  4. Kop_Football_9 September 24, 2022 at 2:44 pm #

    Goals are not only absolutely necessary to motivate us. They are essential to really keep us alive.

    • Neil Patel September 26, 2022 at 4:26 pm #

      Totally

  5. Kop_Football_9 September 24, 2022 at 2:44 pm #

    Another super helpful vid thanks.

  6. MBellished Home with Felicia September 24, 2022 at 2:59 pm #

    Thanks for the tips!!!

    • Neil Patel September 26, 2022 at 4:26 pm #

      No problem!!

  7. andy andy September 24, 2022 at 3:24 pm #

    Great so true

    • Neil Patel September 26, 2022 at 4:29 pm #

      Thank you!

    • andy andy September 26, 2022 at 5:01 pm #

      Thank you

  8. Mars September 24, 2022 at 7:48 pm #

    Can you do a video on partnering up with businesses through referring systems, ways to structure a referral, etc.?

    • Neil Patel September 26, 2022 at 1:40 am #

      Great suggestion 🙂

  9. Top One Channel September 25, 2022 at 12:43 am #

    Thank you neil

    • Neil Patel September 26, 2022 at 1:16 am #

      You’re welcome!

  10. The Plant Paradigm September 26, 2022 at 1:30 am #

    Great idea!

    • Neil Patel September 26, 2022 at 4:22 pm #

      Glad you think so!

  11. ImSEOKing September 26, 2022 at 8:27 am #

    Hey man thats a great video u got there; I learnt so much about this and have shared it on my Socials. U inspire me man!

    • Neil Patel September 26, 2022 at 4:22 pm #

      I appreciate that!

  12. Utuber Studio: Channel Management & Automation September 26, 2022 at 11:10 pm #

    Great content! Keep the good works

    • Neil Patel September 27, 2022 at 3:35 pm #

      Thanks, will do!

  13. Manoj Agadi September 29, 2022 at 11:58 am #

    Super Information About Partnership Marketing Tactic Sir.

    • Neil Patel September 29, 2022 at 3:10 pm #

      Many many thanks

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