7 Skills Every Marketer Must Master (Or Else Get Crushed by The Competition)

7 Skills Every Marketer Must Master (Or Else Get Crushed by The Competition) | You're a digital marketer and things keep changing every day. Do you fear your skills can become obsolete in the years to come? Well, this is your chance to change that and upgrade your knowledge base. Today I'm going to breakdown the seven skills every marketer must master, or else you're going to get crushed by the competition.

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The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) :
Taboola –
Ubersuggest –
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The first thing that you need to master is media buying.

Look, it's not just about Facebook ads and Google ads or even Bing ads these days. Taboola, they provide a huge ROI as long as you learn how to use them right.

So, if you can learn media buying right, you can do well. Now, media buying is a lot different than just saying "Hey, I'm going to drive Google traffic or Facebook traffic "to a page and convert people." What you're going to have to learn how to do, is generate copy, copy that educates people, and through that education pushes them into your product and service.

The next thing you need to master is SEO traffic generation.

Paid ads are going to become more and more expensive over time. In the last recession, Google didn't have a down year. In other words, when the market crashed Google was still making more money.

You're probably wondering why. Well, if you spend a dollar and you make more than a dollar, such as you making two or three or four dollars, do you think you're going to cut back during recession? No, it's profitable.

You're more likely to cut back on things like television ads. So, you need to learn how to get organic traffic because that way as costs continually rise, you'll be prepared and you can still get that organic traffic.

Now, with organic traffic, you'll find that it doesn't convert as well as pay traffic, but that's okay.

It still drives a very high ROI through the fact that you don't have to keep paying per click. If you don't know where to get started with SEO, just go to Ubersuggest, put in your URL, once it loads click the site audit report.

It'll tell you everything that you need to fix and prioritize it based off of what's going to drive you the most traffic, versus the changes that'll make the least impact.

After you learn SEO, I want you to learn copywriting and persuasion. As David Ogilvy said, when it comes to copywriting, 80 cents on the dollar is spent on the headline. And he's right, it's all about the headline.

There's an interesting fact, eight out of 10 people will read your headline, but only two out of 10 will click through and read the rest of your content. So, if you can't persuade people to keep reading and clicking through, you're not going to convert those people into customers.

The reason this is important, especially with copywriting, because ads are increasing in costs. You got to add in up sales and down sales, and if you can't persuade people through your copy and through persuasion, you're not going to be making enough revenue on the front end to keep affording the costs of advertising.

The next thing you need to learn is channel partnerships or influencer marketing. Influencer marketing is on a rise, and everyone is looking at me like, oh, you know paying people on Instagram doesn't work out that well.

Now, the reason influencer marketing or channel partnerships is important, is it's all about finding micro influencers. So, if you can find micro influencers or channel partners who have the same exact customer basis as you, you can end up doing really well.

Next, you need to learn about Analytics.

Sure, there's Google analytics, but are you using goal tracking? Are you looking at the cohort report which shows you who's coming back over and over again? Are you looking to see what pages are causing more sessions and repeat usages?

Next, you need to be really good at social media marketing. And not just posting on Instagram, or Facebook, or any of this. It comes down to video and live.

You don't need studio quality production like I have, you can just bust out your phone, record really quick videos like GaryVee or Tai Lopez does, it's very effective.

And I also love research because it shows me what's working other similar industries and then I can test it out on my site, versus from starting from scratch as well.

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    21 Responses to 7 Skills Every Marketer Must Master (Or Else Get Crushed by The Competition)

    1. Trend Tiger November 9, 2019 at 2:46 pm #

      Amazing Video once again Neil !
      You are a God Gift for online Marketers….
      you bring so many nice tips,tricks on the table thats unbeatable ! Hats Off Mr.Patel !!

    2. Let's Learn November 9, 2019 at 2:51 pm #

      Hey Neil, please tell let say I want to sell an ebook. As I don’t know behaviour of shoppers in USA, I wanted to know, which affiliate program I should promote?
      1) More commission 1 day cookie duration
      2) less commission but 30 days cookie duration
      Which would you promote being in USA?
      Please tell

    3. kartik kumar November 9, 2019 at 2:52 pm #

      Amazing sir, I almost watch all your videos to learn marketing. Thanks for your knowledge

    4. Iñigo Navarro-Rubio November 9, 2019 at 2:58 pm #

      Thanks for your video Neil! Quick question… I noticed that many posts on your website are available in multiple languages. Would you say that’s important? If it is, what content would you recommend translating? As an example, what percentage of non-english visitors do you have? (Sorry, it ended up being 3 questions). Thanks!

      • Quick Words November 9, 2019 at 3:10 pm #

        Maybe a video about this topic would be nice

      • Edris Shabbir November 9, 2019 at 3:32 pm #

        Watch his video where he shares tips from a Google employee, I think it should answer your question

      • Iñigo Navarro-Rubio November 9, 2019 at 3:40 pm #

        @Edris Shabbir I will! Thanks

    5. Emmanuel Abolo November 9, 2019 at 2:59 pm #

      Skills to master

      1. Media buying? That’s 1. Generate copy that educates people and then drive them to your product or service

      2. SEO Traffic generation – organic traffic on google – go to ubersuggest

      3. Copywriting and Persuasion. “It’s all about the headline”.

      4. Channel patnerships/Influencer Marketing. Choose influencers with your customer audience.

      5. Learn Analytics

      6. Be really good at Social Media Marketing. You don’t need studio Production

      7. Learn To Do Research. Research of competitors. It shows what’s working and model the same

    6. Maitrayan Ghosh Roy November 9, 2019 at 3:01 pm #

      1). Media Buying
      2). SEO
      3). Copywriting
      4). Influencer Marketing
      5). Google Analytics
      6). Social Media Marketing ( Video and Live )
      7). Research

    7. Rupesh Dansena November 9, 2019 at 3:04 pm #

      Hey Niel,

      I have a question?

      What is B2B ?
      Is this an important factor on SEO or a factor of marketing?

      Can you please answer me.
      Thankyou

      Cheers,
      Rupesh

      • RISHABH MUDGAL November 9, 2019 at 4:28 pm #

        B2B means Business to Business..for example if you are selling a big technical software or a machine or something else, you would like to sell it to other companies instead of selling it to a local consumer.. that’s what business to business is..!!

        However, your Marketing techniques get changed if it is B2B or B2C..

        Hope this helps!

    8. Maitrayan Ghosh Roy November 9, 2019 at 3:06 pm #

      *I like SEO, Copywriting and Google Analytics*

    9. Jessica Judith Jones November 9, 2019 at 3:15 pm #

      Thank you!

    10. Aaditya Sharma November 9, 2019 at 3:28 pm #

      The best thing about you is that you reply to every comment on youtube, that’s why I almost comment on your every video

    11. Jimmy Demongin November 9, 2019 at 3:28 pm #

      I just started a business i have inventory but no cash flow coming from the website yet so im not doing any payed advertizment I’m only working on seo. Is this a good strategy why or why not

    12. aman pehal November 9, 2019 at 3:31 pm #

      True value, dude ur changing the game, love u brother.

    13. Edris Shabbir November 9, 2019 at 3:31 pm #

      How does the custom audience on Facebook grow, mine still shows that it’s below 1000 so I can’t exactly re-target such small number?
      Should I just keep on running ads to drive traffic to my website which then populates the custom audience?

    14. Weight Loss November 9, 2019 at 4:06 pm #

      Hey Neil how can we survive for another 10 years in digital marketing with what kind of mindeset is needed to survive in digital marketing for years btw awesome content

    15. Andrew Ramsi November 9, 2019 at 4:30 pm #

      Niel would you start a new business with someone with a very little investments. Actually to use your marketing skills in return you get 50% share in the business.. I want to know your thoughts. If your answer is “NO” I also want an explanation what makes you reject this kind of offer. Thanks

    16. Maths with Muneer November 9, 2019 at 5:29 pm #

      Such real tips. Thank you Neil Patel for tips. I am trying to implement as much as I can and I am growing.

    17. Salimah Haji November 9, 2019 at 7:27 pm #

      Thanks for this video. What are some good resources for learning to write copy?

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