9 SEO Metrics You Need to Measure When Launching a New Website

9 SEO Metrics You Need to Measure When Launching a New Website | When you're getting a new website off the ground, knowing exactly what to measure will make or break your success. But with all the metrics that Google Analytics and other platforms offer, it's easy to get lost. So, you know what? Today I'm going to keep it simple. That way you can succeed. Today, I'm going to break down 9 SEO metrics that you need to measure when launching a new website.

Google Analytics –
MobileMonkey –
Google Search Console –
Ubersuggest –
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The first metric that you need to monitor is load time.

It has a huge effect on SEO and user experience will make or break your website's success. You know, I was reading an interesting article that was breaking down some stats from Walmart.

Did you know that every second that they saw in load time improvement, they saw roughly a 1 or 2% increase in conversions? That's not bad, something's better than nothing, right? So load time not only affects your search engine rankings but it can also affect your conversion rates.

The second metric that you need to keep track of is dwell time or at least average session duration in Google Analytics. If people like your content, they'll spend more time consuming it. If they don't, then you're kind of screwed. And a simple way that you can improve this is crosslinking your content together.

So for example, if I have an article that breaks down SEO and an introduction to SEO and I break down all the factors of SEO such as things like link building. Well, if I was to have an article on link building, I'll link to that article and that will help with this metric.

The next metric is average time on page. Check this metric off for individual pages to see what's working and what's not working. You'll have some pages that hit it out of the park and you'll have some pages that just do terrible.

You want to take the pages that are doing extremely well and figure out, all right, what do all these pages have in common? Go look at all the pages that aren't performing well, what do they have in common? This will give the idea of what you should do more of and what you should do less of.

The next metric I want you to look at is a percentage of returning visitors and the early days, especially when your website is brand new, what you'll find out is you'll have a ton of returning visitors. Because that will be you going back to your site or your friends going back to your site.

The next metric I want you to look at: referral traffic. Organic traffic won't be great in the beginning but if you can get referral traffic in order to get people to your site, if they're from relevant sites, you can get sales, conversions. Knowing what is the best referring traffic sources will help you fine-tune your marketing strategy.

The next metric I want you to track is organic traffic. In the early days you're not going to rank for much so what you want to do is you want to look for your rankings and if they're climbing up.

So when you're looking at organic traffic, look at the total number not just each individual keyword, because you can see as a whole, are you getting more traffic or less traffic. You can do this through Google Search Console or you can sign up for Ubersuggest and it can track your rankings as well as your search traffic on a daily basis for you.

The next thing I want you to track: bounce rate. For organic traffic, anything around 50% or lower is good, anything above that level you need to make improvements to your site. Bounce rate's not just about the content but it's about the experience.

The next metric: email opt in's. Email subscribers will be one of your best source of traffic.

Now another metric I want you to track: pages per session. Look, if people are coming to your site and they're sticking around for two, three, four, five pages per session, that's good. If they're sticking to one point something, that's pretty low.

Look at the behavior flow in Google Analytics to see exactly where users are navigating to. This will inform you and tell you what's working and what's not. This will tell you what you need to do to get more pages per session.

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    17 Responses to 9 SEO Metrics You Need to Measure When Launching a New Website

    1. Ankit Mishra November 11, 2019 at 3:02 pm #

      first view first comment

    2. Elef Rosales Quispe November 11, 2019 at 3:06 pm #

      third comment 😀

    3. Vick Tech November 11, 2019 at 3:15 pm #

      Hello sir from Pakistan.. Love this..

    4. Let's Learn November 11, 2019 at 3:16 pm #

      Which affiliate program to choose targeting USA people?
      1) More commission 1 day cookie
      2) Less commission 30 days cookie
      Please tell your experience as a buyer, will you buy in one day or will delay?

    5. JLester TV November 11, 2019 at 3:17 pm #

      I’m from Philippines I like your daily video when you posting its so very interesting pleas help my Chanel to grow up

    6. GM Tube November 11, 2019 at 3:20 pm #

      Good job sir
      I grow my channel watching your videos.
      Love from pakistan

    7. Vicky Lalwani November 11, 2019 at 3:21 pm #

      Hey Neil!

      Why don’t you use TikTok?

    8. Sami Fab November 11, 2019 at 3:24 pm #

      Thanks Neil – perfect for our upcoming product launch. One thing we ALWAYS use on a new site is an exit survey to find out (a) what brought them to our site (i.e. what is working) and (b) why are they leaving empty handed (i.e. what do we have to do to keep them or engage them). We obtain priceless info from the horse’s mouth at no cost and no effort. Surgical remedies follow 😉

    9. Jaya Vishwakarma November 11, 2019 at 3:29 pm #

      How you compress the code of your webpage into paragraphs? that saves a lot of time in a web page loading. Do you use a specific plugin for this or a kind of coding? I hope you got my question
      Thanks in advance if you could answer this

    10. Learn French funnyway November 11, 2019 at 3:31 pm #

      I am seo expert what you are sayong is like
      1, 2. 3
      And this will help no one and you know it

    11. Middle Class Dad November 11, 2019 at 3:44 pm #

      I feel like there was some good stuff here, but I also feel like a lot of the tips are geared towards small brick and mortar business websites as opposed to bloggers. I would love to hear another video on the same topic that was geared towards bloggers.

    12. Pablo Gutierrez November 11, 2019 at 3:57 pm #

      Hi Neil. Fantastic summary for new websites! Question: Does the bounce rate depend on the “type” of landing page the visitor arrives? (ecommerce product, blog post, homepage, etc). What has been your experience?


    13. SEO Tools TV November 11, 2019 at 4:04 pm #

      Hi Neil. You’re the REAL mentor! Always good advice! Amazon invests a lot to improve loading time. Other brands like Microsoft and Google pay their attention not less because websites lose 20% of their conversions for each sec of loading. About time on site is such a tricky metric. Of course it’s better to keep visitors on your website, however it depends on your content. If they find everything for one minute, that’s ok )))

    14. Jimmy Demongin November 11, 2019 at 4:42 pm #

      I think it’s good to watch your domain Authority, page Authority, quality backlinks number, spam score, Alexa rank. This can give you an idea on what you have the ability to ring for

    15. Jithendar Dharmapuri November 11, 2019 at 5:58 pm #

      Hey Neil, nice shirt

    16. Awkward Media November 11, 2019 at 6:23 pm #

      Ah, that sweet feeling of launching a new and fresh website.

    17. Cartoon Army November 11, 2019 at 7:37 pm #

      Neil make a video on network marketing please

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