There are a few things that are hurting your marketing, and today we're going to stop them and do cool stuff instead that's going to help your marketing. Today I'm going to break down three things that you shouldn't be doing in marketing for 2022, and what you should be doing instead.
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In marketing, what used to be the best practices a few years ago, are now a completely waste of time, not for everything, but for most things. Why? because everyone else is doing them. They're super saturated, they're super competitive, and they don't work as well, so you got to start doing new things.
I'm talking about activities that aren't really going to help you get a lot of progress, generate you a lot of revenue, or create impact for your clients or your own business. Especially if you're working as a marketer for multiple clients. So let's go over these activities.
Number one, manual, repetitive marketing tasks. I hate to break it down for you, but if you're doing some of these tasks manually, you're setting yourself up for failure. Back in the day, I used to see a lot of people doing SEO research manually, instead of doing tools.
Let's say I was writing a piece of content and I want to rank specifically for the keyword, like dog food. I would go to Google, I would search for that keyword, analyze the top 10 sites. Manually, one-by-one, the top positions. See what they rank for. For other keywords, the links that they're getting, their title tags, their meta description, and the list would go on and on.
Nowadays, I just plug in those URLs into tools like Ubersuggest and it tells me what's working, what's not, who's ranking, what keywords they use, what other keywords they rank for. And if you do this, you'll save time.
There's also a tool that I've been using that helps me do a lot of those manual marketing tasks automatically. It's called UiPath. If you haven't seen UiPath, make sure you check it out.
Number two, running marketing efforts that provide no value at all when it comes to revenue.
Did you know that over 84% of consumers want to be able to communicate with people, businesses that they interact with or people they interact with and do business with through social media? You need to be on these channels. But if they don't produce a ROI, you don't need to be on them 10 hours a day. Figure out the right time for you and trim them down. And then focus the extra hours that you've saved on the channels that provide a better ROI.
Number three, studying marketing disciplines that you're not applying. I blog about marketing. I create video content. What's wrong with watching all my videos and reading all my content and that's it? Well, if you just do that and you don't implement anything, you're not going to get results. Leave a comment below, be honest. I'm here to help. That's why I'm telling you to be honest. How many pieces of video content have you read and how much of it have you actually applied to your website? Or your business or your client's website? If you're barely applying anything, stop reading my stuff.
I know that it hurts me to say that, but it's best for you. I don't want you to keep reading and watching my stuff, over and over again and not implement anything. You can watch some of my stuff, you can read some of my stuff, but spend more time implementing than trying to learn from me.
That'll get you better results than just reading my stuff or someone else's stuff. You need to focus on execution. That's what drives results in marketing.
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One of the best thing about dude is that he never takes credit for himself when he achieves something. He always respect us, the audience and his team and he is polite in all his videos. We congratulate ourselves on this achievement more to come ❤️❤❤❤❤❤❤❤
I wouldn’t be here without you all 🙂
Clubhouse was interesting for a short time, but in my experience it just seemed like an arena where people were just pitching. I prefer to create content that helps people, and can be indexed. Your content and tool is very helpful.
I totally agree that creating content that adds value to people’s life is they key.
In 2018 – 2019 I took tens of certifications in digital marketing but I realized clients are more interested in seeing my previous work instead of my certifications, I decided to start applying what I’ve learned instead.
Experience is the key 🙂
I want internship to apply my knowledge and grow myself
Keep an eye for openings on our site!
Neil when you got “real” towards the end. That was great. I love how you approach the subject of “Should we be on every channel”. It’s a fine balance I think between maintaining brand in non-performing channels, and ensuring you have your focus on the profitable channels.
Couldn’t agree more, Shri! Thanks for watching 🙂
I honestly have watch tons of marketing videos from different influencers / vloggers but I only apply only a couple of their strategies and realized that lately. I ‘m confused as to what traffic I will be using. Do need your advise as to what strategy and traffic would be best for 2022. Thank you.
That depends on your business and your goals, my friend
While I may not apply all the stuff you shared, I still make it a point to watch your video to keep abreast with the latest digital marketing trends.
It is true in some cases that some of the tips you shared did not really work, yet I will still fine tuned and customised to suit my needs.
Not all of my tips will work for every business but it’s great that you’re trying them because there’s nothing more important in marketing than testing 🙂
Hey neil, how to avoid getting overwhelming feels while doing DM?? And how to create content category or strategy for smm
I totally understand that overwhelming feeling you can get. One big help would be to hire employees/freelancers to help with the more tedious tasks.
what you should do is invest in bright glowing electronic display boards, leaflets, newspaper classifieds, posters to paste on walls that are marked stick no bills
It’s worth testing out, but digital marketing is very important in today’s marketing climate
So true Neil. There is no point in just learning and not put in the work and doing the actions. In marketing, especially when we apply the testing first mentality, that we are able to see what’s working and what’s not, then learning from it to optimize our strategies further. Another truth bomb video, well said!
Hi Neil ,as a marketer how often post on social media?.For example,Facebook,they say it’s recommended to post once a day.If I have multiple Facebook pages,how can I manage?.Thanks in advance for great value you give
The video you posted today is absolutely incredible! I was so captivated by it, thank-you for sharing your brilliance with us.
That is excellent information.
I watched Almost every video and applied everything in SEO and it works but when it comes to expired domains I get stucked. Please if possible do a video on that, about expired domain selling.