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Creating the right lead magnet is important for building your email list and growing your potential customer base. Without a lead magnet, you're essentially offering more emails, and no one wakes up in the morning and wants more emails. They want what comes with the email.
In this video, I'll walk you through several examples of different types of lead magnets you can create so that you can start building your email list and customer base faster, with targeted people that matter to your brand. Let's go!
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So much gold and giggles! Had to do highlights/timestamps for this one (& for my daughter): (0:13, 2:38) What is a lead magnet? (0:28, 4:03) 3 Tiers of Lead Magnets & ultimate goal; (1:12; 15:44, 41:12) Explain New #TeamFlynn Membership Option & Benefits; (6:39) 3 Things to Do to Make a Lead Magnet Work: (7:00) Show, (8:10) Sell, (10:51) Experiment; (9:18) Use a Landing Page (What’s that? — related to lead magnets), media appearance > reference URL for lead magnet’s landing page. (11:36) Create multiple lead magnets in different media; recap of 3 things; (13:01) Pat’s 1st Lead Magnet (eBooks the Smart Way Jan. 2010); (15:16) Adapt when response drops off – 2015 big drop: made it shorter, easier, quick wins. (17:17) Experimented w/ different kinds of lead magnets: Cheat Sheets; (18:36) “Cheat Sheet” riff begins; (19:29) Cheat Sheet, not Chi-Chi – (19:44) GIF of Pat giggling (24:12, 25:32,), inside joke (27:49), GIF – eyebrows up (27:57) – still giggling (33:57). 3 TIERS: (19:01) Tier 1 Lead Magnets (small, simple, easy & effective): (19:07) Resources, (19:51) List of Tools, 1-page PDF file of curated items – Top 10 — to save them time and effort; (21:20) Affiliate marketing alert: eBook link to Landing Page not affiliate link to NOT get eBook taken down from Amazon/Kindle; (22:21) Why Tier 1 works; (24:22) EXAMPLE: Pat’s Podcast Cheat Sheet Landing Page for #1 Downloaded Lead Magnet on SPI & what to do, (26:05) 23-second video; (26:46) Recap ideas; Quick Start Guide, checklist, how he sells it; (28:20) Provide FAQs, (32:38) Quick Start Guide explained; (34:05) TIER 2: more difficult, more effort but can be more effective: something they can actually use (templates, patterns, worksheets); Q: (35:00) Can you turn a cheat sheet into a course? Let lead magnet take them further, can show how overwhelming (and offer to relieve overwhelm); (36:21) Back to TIER 2 (medium level) videos unlock when they subscribe w/ HOW-TO, exclusive for subscribers; (38:22) WHY link to landing page over unlisted YouTube, (39:37) go ultimate-pro, where next? Back to TIER 2 (43:26); Mini-Course delivered by email (46:06); free companion course – like for Will It Fly? eBook (47:11); Q: (41:57) What’s too much for a lead magnet? “If you want to change their life, start by changing their day first.” ~ Pat Flynn Q: (42:32) What’s good number of items on a resource list? “Ideas bubbling up like Pat’s dropping mental Alka Seltzer in my brain.” ~ GG (45:06); Q: (50:12) For online course, which is better lead magnet: 1st chapter of premium course or free mini-course? #BRUH! On to TIER 3: (50:55) Takes more planning and coordination but very effective (Challenge, Event, Webinar); (51:10) Challenge, see http://www.100emails.com (52:44) automated evergreen challenge or live w/ pop-up FB group; (57:08) Challenge Must-Have 1-2-3; (59:10) WEBINAR how-to & tips – “A No-Pitch Training”; What one thing will you take action on today?
#teamreplay Definitely sharing this one with my editing clients to help them understand what I’m talking about when I say “lead magnet.”
#teamreplay
#teamlive #teamreplay #twoaday
#teamreplay
Excellent value ♥️♥️
I was lead here and i absolutely love what Im hearing , i was notified about your live stream but it happen that i was engage in creating music that i cant ever hear lol ….thank you so much for the super substance ..the cheat sheets thing is all that matters for the right non compelling button .