NP Digital interview Forrester’s Performance Marketing Specialist

Hey there, welcome to this special keynote conversation at NP Digital's Virtual Summit 2022. You know, according to a Forrester Survey earlier this year, brands are funneling more dollars into performance channels in pursuit of maximum return in advertising spend.

In fact, more than 60% of B2C marketing decision makers plan to increase their paid media investments in performance channels, such as search, social, and video.

Now, that's great news for the performance marketing industry, but it should also be noted that the way consumers buy is changing.

So what's a hybrid consumer? And should performance marketing and brand marketing be fused together? Where is the industry generally going? Well, I'm sure that my special guest has answers to these questions and many more, so let's do this.

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