In the past few years, social signals have become an essential part of a business’ website ranking. These trends have only increased as the use of social media has become highly popular around the world. A well-executed social media marketing strategy can greatly boost your business. Social media is essential for businesses to keep in […]
Too often business owners try to fight over the scraps. They try to make deals or land sales with anyone and everyone that they can find, regardless of if those deals are barely worth any money to them. It’s amazing what can happen when you try to go for the bigger clients or choose bigger […]
Seven beginner mistakes that are destroying your social media engagement. Look, no matter how many followers you have, if you don't manage to keep them engaged and entertained over time, the results are just going to get worse and worse and it's going to be hard to recover. Engagement is one of the key factors […]
A sense of urgency can be a great motivator, both in encouraging a sale and in life. To use urgency in business, look at offering limited time deals, especially ones that don’t last more than a few days tops. And if you have an e-mail list, mail them a lot more on the final day […]
Looking for a way to capitalize on the value each customer is worth to you? An easy way to do this is by offering different upsells. Upselling is offering a complimentary or upgraded version of a product/service that a customer is currently purchasing. One of the most well known upsells can be heard when you […]
Is having a digital marketing certification really important? Should you abandon the idea of getting a digital marketing certification? Should you spend hundreds or thousands of dollars to get a certification so you can enter the market? Can you even learn digital marketing through courses? That's a lot of questions that people have when it […]
Business is a complex concept that many fail to gasp. A business only emerges to be successful if it is implemented after thorough planning with passion, discipline, and after a great deal of research. Sustaining a business can become extremely difficult after a certain period of time due to budget constraints and poor planning. According […]
The five most important skills in SEO. SEO shifted from being a technical discipline 10 years ago to being a multidisciplinary area that involves a few different skills. RESOURCES & LINKS: ____________________________________________ CodeCanyon: Google Data Studio: Asana: Trello: Ubersuggest: ____________________________________________ The first skill I have for you is creativity. See, in SEO, one of the […]
Everybody loves a freebie! What do you currently sell, that is of value, that you could offer for free? And how can you monetize the back end of that? This works especially well if you can offer something that other businesses would normally charge for. For example, if you have a corporate cleaning business, you […]
How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut my finger, but there’s only a little blood” versus, “I cut my finger and there’s blood everywhere,” paint two very different pictures, the words you […]
