So how can focusing on the benefits of your offer increase your sales? It’s a marketing technique that encourages customers to focus on the end result that your product will give them, which is a powerful motivator to encourage customers to buy. Your offer will have features (specifications) and benefits (the end result). In your […]
Looking for a way to capitalize on the value each customer is worth to you? An easy way to do this is by offering different upsells. Upselling is offering a complimentary or upgraded version of a product/service that a customer is currently purchasing. One of the most well known upsells can be heard when you […]
Here's why I don't blog as often as I used to. Did you know that I used to blog daily? Literally, daily. I used to post at least one blog post a day, and if you think that's crazy, at one point, I got so into blogging that I used to post roughly four times […]
To take advantage of this marketing strategy, look at how you can bundle your service or products together to create a package deal. This can be a great way to move more products and services and add value to your customers. Customers feel they are getting a great deal, as they are paying less than […]
https://www.youtube.com/watch?v=cPhCNmBhe-A
Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less “salesy” while still being powerful is to include case studies from people who have used your product/services. For […]
https://www.youtube.com/watch?v=g3bWw_GpnnY
Your blog won't get traffic unless you do this. Did you know there are over 1 billion blogs? Just for a moment, think about that. It means that there's roughly one blog for every 7.5 people. Do we really need more content? At the. Do we really need more blogs? No, not really. And no […]
