Have you noticed that when you search on Google, in most cases, they know what you're looking for? It's because they're using NLP. NLP stands for Natural Linguistic Processing. This helps Google understand that when you search for terms like Apple, are you actually looking for the food or the computer company that sells phones. […]
Marketing has turned into omnichannel approach in which you drive traffic and sales through multiple channels, not just one. And in marketing, they talk about this thing called the rule of seven, which reinforces omnichannel. What the rule of seven is about is when someone hears or sees or interacts with your brand seven times, […]
This is what will happen with Instagram, Facebook, and TikTok whether you like it or not. When Snapchat hit the market, it was a great success. So successful that Instagram started to copy some of their features. And it made Instagram even more popular. Snapchat, still today, is a success. But a lot of people […]
Seven tips for selecting a performance marketing agency. I've been in the marketing world for over 20 years now, specifically performance marketing, also known as digital marketing. I know they're a little bit different but still performance marketing, digital marketing, a lot of overlapping there. And one way to get your marketing done is to […]
SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we're keeping clients for five plus year, that's a long time. Eventually, we'll probably start keeping enterprise clients for over seven years, but keep in mind, […]
Google's helpful content update. Have you noticed that when you search, some of the content that is ranked on Google is just obviously written for search engines. And when you read that content it provides little to no value. Some of those pieces of content contain even tons of keywords that don't really flow within […]
YouTube is the second most popular site on the web according to Similarweb. It is also the second most popular search engine in the world after Google. And many companies advertise on YouTube because it drives sales. But the problem is that it is expensive, it is difficult to make a profitable ad. But, why? […]
Free resources to learn Instagram marketing. According to stats, there are over 1 billion users on Instagram. Wouldn't you love to learn how to market to them? Well, today, I'm going to break down seven free resources to teach you marketing on Instagram. RESOURCES & LINKS: ____________________________________________ HubSpot: Simplilearn: Later: Coursera: Class Central's: The Meta […]
The easiest way to get clients for your ad agency. It's funny, everyone thinks it's easy for me to close business. Even with a brand, it's never easy. You always have to work hard to close deals. And when I started off, it was even harder, because I didn't have a brand or the experience. […]
Seven ways for your coworkers to help you with your marketing. Do you have coworkers? If so, great, because I'm going to teach you how to leverage them for more traffic. And if you don't have coworkers, no worries, you can use your friends instead. RESOURCES & LINKS: ____________________________________________ Slack: Microsoft Teams: Upper: Ubersuggest: ____________________________________________ […]
