The easiest way to get more blog traffic. If your blog isn't generating traffic, it's not the time to abandon it altogether. Instead, it's time to resuscitate it. There are over a billion blogs out there. How can you expect yours to stand out? Businesses with blogs experience twice as much email traffic as those […]
Amazon SEO, here's a tutorial for beginners. Have you ever heard of the advertising triathlete? It's people talking about Google ads, Facebook ads, and Amazon ads. Amazon is the powerhouse that most marketers take for granted, especially when it comes down to SEO. So, let's go over how you can optimize your Amazon listings so […]
By now you know about Google's helpful content update. It's all about how Google wants you to create content for humans and not search engines which makes sense because no one wants to read content there's just stuff with keywords and doesn't make sense. Today, I wanted to break down seven ways to make your […]
Have you noticed that when you search on Google, in most cases, they know what you're looking for? It's because they're using NLP. NLP stands for Natural Linguistic Processing. This helps Google understand that when you search for terms like Apple, are you actually looking for the food or the computer company that sells phones. […]
Marketing has turned into omnichannel approach in which you drive traffic and sales through multiple channels, not just one. And in marketing, they talk about this thing called the rule of seven, which reinforces omnichannel. What the rule of seven is about is when someone hears or sees or interacts with your brand seven times, […]
This is what will happen with Instagram, Facebook, and TikTok whether you like it or not. When Snapchat hit the market, it was a great success. So successful that Instagram started to copy some of their features. And it made Instagram even more popular. Snapchat, still today, is a success. But a lot of people […]
SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we're keeping clients for five plus year, that's a long time. Eventually, we'll probably start keeping enterprise clients for over seven years, but keep in mind, […]
How Google wants you to create meta descriptions. Have you ever done a search on Google and notice for each result there is a title and a description? That description is called the meta description. Usually a website creates one for each and every single page on the website, but sometimes they don't. And search […]
You may not want Google to rank your site in all countries. The other day on Reddit, someone asked, "I have just added a new domain property to Google Search Console. I want to specify the country where my website should be visible because it's an e-commerce website. How do I add targeting country and […]
The dirty little secret about social media marketing. I've been doing social media marketing for a long time, so long that I used to do marketing when there was MySpace. Do you remember that company? It was around before Facebook. And I also have a ad agency, NP Digital, where we employ over 700 marketers […]
